The Ultimate Guide to AI Tools for Real Estate Agents in 2025
- Jerad Larkin
- Jun 8
- 4 min read
How ChatGPT, Claude, Sora, and More Are Revolutionizing the Way Agents Work
Let’s face it—2025 is not business as usual in the real estate world. With inventory shifts, evolving buyer expectations, and marketing competition fiercer than ever, agents need every edge they can get. One of the most powerful (yet underused) tools at your disposal right now? Artificial Intelligence (AI).
I’ve taught hundreds of agents how to implement AI in their day-to-day operations—from creating video content to optimizing listing presentations and automating client follow-ups. In this blog, I’m breaking down the exact AI tools you can start using today to work smarter, save time, and ultimately grow your business.
Whether you're tech-savvy or just dipping your toes in, consider this your real estate-friendly guide to AI in 2025.
Why Real Estate Agents Should Care About AI
AI is not a fad—it’s a productivity powerhouse. Used correctly, it can help you:
Write listing descriptions in seconds
Create social media posts (without the stress)
Analyze market data with just a few clicks
Create custom videos to promote listings
Automate client follow-ups and email campaigns
Design lead magnets, flyers, and presentations instantly
Imagine cutting your workload in half—without hiring a full-time assistant. That’s the power of AI.
And here's the thing: AI isn't replacing agents. It's replacing agents who don’t know how to use AI.
What Is AI and How Does It Work?
At its core, Artificial Intelligence is the use of computer systems to simulate human intelligence. Today’s most popular AI tools use something called “machine learning,” where they improve over time by processing data, prompts, and patterns.
Think of it like a super-smart assistant that doesn’t sleep. It can write, research, analyze, and even create images and videos—all based on what you tell it to do.
In 2025, AI platforms like ChatGPT, Claude, Perplexity, and Sora are making waves in the real estate space.
Top 5 AI Tools for Real Estate Agents in 2025
Here are the platforms I personally use and recommend:
1. 🤖 ChatGPT (OpenAI)
Best For: Writing, scripting, brainstorming, and automationUse it to:
Write listing descriptions
Create email campaigns
Draft Instagram captions and hashtags
Build out lead magnets and client scripts
Pro tip: Upload your listing info and prompt it to write a buyer-facing description for a luxury audience.
2. 🧠 Claude (Anthropic)
Best For: Working with large files, spreadsheets, and market dataUse it to:
Upload a list of past sales and generate neighborhood stats
Clean messy data sets
Analyze pricing trends for listing appointments
Turn raw MLS data into readable insights for clients
Pro tip: Use Claude to upload your CMA data and ask it to create a seller-facing market report.
3. 🎬 Sora (OpenAI)
Best For: Creating AI-generated videos and listing B-rollUse it to:
Generate 5-second cinematic clips
Build lifestyle montages for listing videos
Add visual polish to Instagram Reels and YouTube Shorts
Pro tip: Use Sora to create a drone-style video of a neighborhood when you don’t have footage.
4. 🖼️ Midjourney or DALL·E
Best For: Generating real estate imagery and design ideasUse it to:
Create vision boards for clients
Design thumbnails, flyers, or presentation backgrounds
Generate stock-style images without paying for a subscription
5. ✂️ CapCut
Best For: Fast video editing using AIUse it to:
Remove backgrounds
Auto-cut dead air and filler words
Add trending music, captions, and transitions in minutes
Pro tip: Combine CapCut with ChatGPT to script, edit, and post your next Reel in under 15 minutes.
AI Use Cases in Real Estate: Real-World Examples
Let me show you how I (and agents I coach) use AI every single week:
📌 Case Study 1: Creating a Listing Description
An agent sent me the MLS notes, and I fed it into ChatGPT with the prompt:“Write a luxury-style listing description for a Denver buyer.”Within 15 seconds, we had three polished versions.
🧮 Case Study 2: Market Stats Made Easy
I uploaded a spreadsheet of 100+ neighborhood sales into Claude and asked:“Which zip code has the best year-over-year appreciation?”Boom. Answered in under a minute, with charts.
🎥 Case Study 3: Instant Instagram Reel
Used ChatGPT to write a 90-second Reel script titled “3 Signs a Home Is Overpriced.”Filmed it on my phone, dropped it into CapCut, and published within an hour.That video brought in over 3,000 views and two buyer leads.
Video Marketing with AI: How to Create Content Fast
You don’t need to be a filmmaker to crush it with video in 2025.
Here’s my AI-powered content workflow for short-form video:
Use ChatGPT to write a hook + script
Record on your phone (keep it casual)
Use CapCut to cut, caption, and brand
Add Sora B-roll to make it cinematic
Post it on Instagram Reels, TikTok, and YouTube Shorts
The best part? You can batch-create a month of content in just a few hours.
Common Mistakes Agents Make with AI
Even the best agents trip up. Here are mistakes I see regularly:
❌ Overloading prompts without context
❌ Copy-pasting AI text without editing
❌ Ignoring compliance and data privacy
❌ Using AI for everything (you still need YOU)
❌ Not testing and improving over time
Remember: AI should amplify your voice, not replace it.
Getting Started: Action Plan for Agents
If this all sounds exciting (but a little overwhelming), here’s your simplified action plan:
Pick One Tool – Start with ChatGPT or Claude
Learn by Doing – Use it for a simple task (e.g., listing description or Instagram caption)
Join a Class – Attend one of my local or virtual workshops
Subscribe for Weekly Tips – I share free tools, strategies, and events for agents
Document What Works – Track what’s saving you time or getting you leads
You don’t have to master everything. Just start somewhere and build as you go.
Final Thoughts
AI is the single biggest opportunity for real estate agents to gain back time, stand out online, and serve clients at a higher level.
It’s not about being techy. It’s about being resourceful.
And in 2025, the most successful agents will be the ones who know how to pair human connection with AI-powered execution.
Questions?
Contact:
Jerad Larkin
📍 Chicago Title Colorado
📞 303.630.9430
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