10 AI Tools Every Realtor Needs to Know

Jerad Larkin
Oct 12
3 min read

Have you started using AI in your real estate business yet?

If not-you’re about to see why you should.

In my recent class at Guide Real Estate, I walked agents and lenders through 10 powerful AI tools that can help you automate everyday tasks, create better marketing content, and ultimately close more deals.

Here’s a quick breakdown of what we covered and how you can start applying these tools today.

Why AI Matters for Realtors (and Why It’s Not Just a Buzzword)

AI isn’t a passing trend - it’s a business tool.

Think about it:

Time savings: Tasks that used to take hours - like writing listing descriptions or analyzing comps - can now take minutes.
Marketing edge: AI can instantly create graphics, social media captions, and even presentation slides that help you stand out.
Client communication: With the right prompts, you can write emails, newsletters, or market updates that feel personalized and professional.

Bottom line: AI gives you leverage. You get to spend less time behind a screen and more time building relationships, showing homes, and winning business.

The 10 AI Tools I Shared in Class

Here’s a look at the tools I recommend every real estate professional should know about:

1. ChatGPT

Your go-to for brainstorming, drafting, and automating written content. Whether you’re creating a CMA script, an email to your database, or a listing presentation, ChatGPT can get you 90% of the way there.

Pro Tip: Customize ChatGPT so it knows your voice, style, and market. This makes the responses sound like you-not generic AI.

2. Balzac AI

If blogging feels overwhelming, this tool will auto-create SEO-optimized blog posts for your site, complete with AI images. Perfect for agents who want consistent content without the heavy lifting.

3. Gamma.app

Ever need a polished presentation or a beautiful PDF for a seller? Gamma turns your text into professional slides, reports, or even social media carousels.

4. Canva (with Magic Studio)

Most agents already use Canva-but its AI features are game changers. Think instant background removals, auto-generated templates, and even AI video scripts.

5. CapCut

This is my favorite editing app for short-form video. Add captions, trim clips, and even use its teleprompter to record clean social content that stops the scroll.

6. Opus Pro

Record a class, upload the video, and this tool automatically chops it into dozens of short clips with captions and B-roll. Instant content repurposing.

7. Google Ads with Customer Lists

Yes, Google Ads uses AI too. You can upload your client list and run campaigns directly to them, making your marketing way more targeted.

8. Meta Business Suite

Instead of boosting posts, use Meta’s AI-driven Ads Manager to build custom audiences and retarget your sphere.

9. GMass

Send personalized follow-up emails at scale directly from Gmail. Track opens, clicks, and schedule automated follow-ups.

10. MLS + AI Data Analysis

Combine your MLS exports with ChatGPT to create unique insights, market reports, and seller presentations that make you look like the expert.

How Denver Realtors Are Using These Tools

Here are a few real-world examples I’ve seen from local agents:

Listing presentations: AI-powered CMAs with custom visuals that help win the listing.
Farming campaigns: Automated blog posts and market updates that attract sellers in specific neighborhoods.
Social media growth: Short-form video content created in minutes instead of hours.
Client follow-up: Personalized email campaigns that feel like one-to-one communication.

When you combine these tools with your market knowledge, you’ve got a formula for working smarter, not harder.

Key Takeaways

You don’t need to master all 10 tools-just start with one or two.
Use AI to handle repetitive tasks so you can focus on relationships and sales.
The agents who embrace AI now will have a serious edge in marketing, efficiency, and client communication.
Remember: AI won’t replace Realtors-but Realtors using AI will replace those who don’t.