What are the top AI tools real estate agents should be using in 2025?

Jerad Larkin
5 days ago
7 min read

If you’re an agent in Denver, Colorado Springs, or anywhere along the Front Range, you already know the agents who lean into AI are pulling ahead. This post distills my live class into a simple field guide you can act on today. You’ll see how I actually use these tools in my Chicago Title Colorado workflow to save time, create better content, and win more business — then you can plug the same ideas into your business.

Throughout, I’ll reference core tools like ChatGPT, Canva Magic Studio, Gamma.app, Sora, HeyGen, ElevenLabs, Whisper Flow, Base44, Deep Research, and Plod. I’ll also show local use cases for listing marketing and client education that fit buyers and sellers in Denver and across the Front Range.

Quick wins: how to approach AI like a pro

Treat AI like a buffet. Keep one or two things that fit your current stage and implement them this week.
Customize your main AI tool so it “knows” you and your market.
Systematize repeat tasks with reusable prompts, Projects, and GPTs.
Measure success in two ways: time saved and consistency gained.

The 10 must-have AI tools for real estate agents in 2025

1) ChatGPT: your daily driver for writing, planning, and workflows

Why it matters: ChatGPT is the fastest way to draft listing descriptions, emails, social posts, market explainers, checklists, and video scripts. With the Plus plan, you also get image tools, video tools, Deep Research, Projects, and the ability to upload files.

Set it up right

Turn on Memory. Tell it who you are, where you work, who you serve, and your voice preferences. Example: “I’m Jerad Larkin with Chicago Title Colorado. I serve agents across Denver and Colorado Springs. Keep tone conversational and clear. Avoid corporate jargon.”
Use Customize ChatGPT in the profile menu to save your name, role, voice, and must-know facts.
Start new chats for distinct topics. You’ll get cleaner results.

Projects vs. GPTs

Projects are living workspaces you refine over time. Perfect for a “Write Like Me” social content project or a “Market Report Generator” that you and your assistant can use repeatedly.
GPTs are fixed tools with locked instructions. Great for things like “MLS Photo → Listing Description.”

File uploads you’ll use

Photos from a listing to write the first draft of the property description.
CSVs or PDFs with market data to generate client-ready summaries.
Transcripts of your videos so ChatGPT mimics your voice and phrasing.

Denver-area use cases

Create a “What title insurance covers in Colorado” one-pager for buyers in Wash Park or Hilltop.
Draft weekly emails for your Colorado Springs clients comparing inventory shifts and DOM trends.
Turn inspection objection templates into clean, personalized language in minutes.

2) Deep Research inside ChatGPT: when you need sourced answers

Why it matters: Sometimes you need more than a quick response. Deep Research runs a longer, more rigorous process and returns a sourced brief. Agents use it for competitive analyses, migration trend summaries, and buyer persona research.

Try this

“Use Deep Research to analyze buyer migration into Denver from top feeder markets. Summarize insights, cite sources, and recommend three content ideas for YouTube.”

Outcome

A mini report you can turn into a blog, a swipe-post, and a client email — all with citations.

3) Canva Magic Studio: fix flattened images in seconds

Why it matters: Most thumbnails, flyers, and Eventbrite banners start as flattened images. Magic Studio lets you Grab Text, Magic Grab objects, remove backgrounds, and adjust layouts instantly.

My workflow

Draft a thumbnail visual in ChatGPT.
Drop it into Canva.
Use Grab Text to pull the headline out of a flattened image so you can edit the font and spacing.
Use Magic Grab to remove a placeholder model and replace with your headshot.
Export for YouTube, Instagram square, and 4:5 portrait.

Local tip

Maintain a set of Denver-specific templates — Denver skyline, front range backdrop, neighborhood cues like Cherry Creek North — so every asset strengthens local SEO and brand recall.

4) Gamma.app: turn raw text into polished decks, PDFs, and swipe posts

Why it matters: Gamma turns long text into visual documents fast. Paste your content, choose a style, and it designs presentations, PDF guides, one-page websites, or Instagram carousels.

Perfect for

Seller guides that explain the closing process in Colorado with clear steps.
Market snapshots for Denver, Colorado Springs, and the broader Front Range.
Listing playbooks when a property sits on the market.
Swipeable carousels summarizing “What a title company does in Colorado.”

Pro tip

Create a “Wix blog → Gamma PDF → Instagram carousel” pipeline. One research pass becomes three assets.

5) Sora: quick AI video and B-roll generator

Why it matters: You don’t always have the perfect clip. Sora generates short B-roll from a text prompt or animates a still photo for a few seconds. That is often enough to cover a hook or transition in a reel.

Use cases

5 to 8 seconds of neighborhood ambience for LoHi or Highlands Ranch.
A quick title insurance visual for closings.
Animated exterior shot of a brokerage or title office for an event reel.

Rule

Keep Sora shots short. Three to five seconds fools the eye and supports the story.

6) HeyGen: video avatar cloning to scale your on-camera content

Why it matters: Create long-form or short-form videos without being on camera every day. Feed HeyGen a quality calibration video and it builds a realistic avatar you can script any time.

Pro recipe

Generate a script in ChatGPT.
Produce the on-camera version in HeyGen.
Replace the audio with a high-fidelity clone from ElevenLabs for a more natural sound.

Content to scale

Evergreen explainers like “What is title insurance in Colorado” or “How escrow works in Denver.”
Neighborhood spotlights you can record once and publish monthly with new stats.

7) ElevenLabs: voice cloning for natural delivery

Why it matters: Voice quality makes or breaks video. ElevenLabs creates a voice clone that sounds like you. It shines when paired with HeyGen.

What to do

Feed at least 60 minutes of clean audio for a base model.
Adjust speed and stability so your delivery matches how you actually speak.

Where it helps

Listing videos, narrations for market recaps, and voice-over for property reels.

8) Whisper Flow: dictation that actually understands you

Why it matters: You speak faster than you type. Whisper Flow converts speech to clean text and automatically removes filler words. It works on Mac and iPhone and respects context, so names are spelled correctly more often.

Everyday wins

Draft follow-up emails after a showings tour in minutes.
Capture notes from a listing appointment while details are fresh.
Outline a blog or YouTube script while driving from Cherry Creek to Colorado Springs.

9) Base44: instant landing pages for ads and lead magnets

Why it matters: Ads work better when you send traffic to a clean page with one goal. Base44 can generate a property landing page or a “Free Home Valuation” page in minutes.

Local plays

A Hilltop home valuation page for homeowners receiving valuation notices.
A Colorado Springs relocation mini-site with an email capture and PDF download.
A Denver new-construction interest list page connected to your CRM.

10) Plod: wearable meeting recorder that writes your follow-ups

Why it matters: Record seller consults or team meetings with permission. Plod transcribes and produces action items, mind maps, and email drafts.

When to use it

Listing consultations where details matter — timelines, staging, improvements, pricing strategy.
Vendor coordination calls for complex transactions.
Post-closing recap calls to harvest testimonials and next-step tasks.

Bonus tools and ideas

Captions for fast captioned shorts.
Agent Mode tasks inside ChatGPT for semi-automated web workflows you run repeatedly.
Prompt library for your team. Save your best prompts so assistants can run them on command.

Real-world workflows you can swipe

A) The Colorado Listing Launch in 60 Minutes

Whisper Flow a rough property narrative.
ChatGPT turns it into an MLS-safe description.
Sora generates 5 seconds of tasteful B-roll for your teaser.
Canva finishes the thumbnail and open house flyer.
Gamma builds a “Seller Strategy” PDF for the appointment.
Base44 spins up a one-page “Just Listed” site with a lead form.

B) Weekly Front Range Market Update

Export MLS stats.
ChatGPT analyzes the trends with Deep Research.
Gamma creates a deck and an Instagram carousel.
HeyGen + ElevenLabs record your on-brand video version.
Post to YouTube, Instagram, LinkedIn. Email the PDF to your farm.

C) Rapid Lead Magnet for Denver Sellers

ChatGPT drafts “Ultimate Denver Home Seller’s Checklist.”
Gamma turns it into a clean PDF.
Base44 builds the download page and form.
Canva prepares a square promo graphic.
Share everywhere. Collect leads.

Prompts you can copy

Listing description from photos:“Analyze the 10 photos and write a 900-character MLS-compliant description for a 3-bed, 2-bath home in Wash Park, Denver. Emphasize the remodeled kitchen, new roof, and backyard. Avoid fair housing issues. End with a soft call to schedule a showing.”

Right-like-me social post:“Using my uploaded transcripts and past captions, write a 120–150 word Instagram caption about ‘3 fixes to make before listing in Colorado Springs.’ Include a hook, quick tips, and a CTA to DM me for my Seller Prep PDF.”

Market update outline:“From these MLS stats, write a one-page talk track for a Denver market video. Cover median price trend, DOM, active vs. pending, and a take for move-up sellers. Keep it conversational and confident.”

FAQs I get in class

Should I upgrade ChatGPT?If you hit usage limits or want Memory, image generation, Sora, and Deep Research, yes. The time savings are worth it.

Will AI replace agents?No. It replaces repetitive tasks so you can do more relationship work and negotiation.

How do I make AI sound less robotic?Use Projects. Upload your transcripts, emails, and past posts. Tell it your tone and allowed phrases. Review and refine.

What about compliance and privacy?Never upload client SSNs, account numbers, or signed legal docs. Summaries are fine. Get consent before recording meetings. Follow state and brokerage rules.

Putting it all together

AI is not a magic button. It is a set of power tools. Start with ChatGPT and Gamma. Add Whisper Flow for speed. Layer Canva, Sora, Base44, and video cloning when you are ready. The agents who build these workflows into their weekly rhythm will take more listings, serve clients faster, and show up first when people search for help in Denver, Colorado Springs, and the Front Range.

If you want help customizing any of this for your market or your team, reach out. I teach these classes every month and I’m happy to share the exact prompts and templates.