AI Content Creation Workshop: How I Use ChatGPT, Gemini, and Gamma.app to Build Lead Magnets and Instagram Carousels Fast

How can I use AI to create lead magnets, PDF guides, and Instagram carousel content faster without getting overwhelmed?

I keep it simple: I use a few repeatable prompts in ChatGPT or Gemini to generate the content, then I move it into Gamma.app to turn it into a clean PDF, a swipeable carousel, or even a live webpage. The goal is not to learn every AI tool, it’s to build a workflow you will actually use.

Why I’m teaching AI in smaller workshops now

If you’ve come to one of my AI classes before, you already know how fast this space changes. For a while, I taught the “big overview” type of class, the one where I try to show everything new and cutting-edge.

And honestly, I learned something after running a lot of these: that format can overwhelm people. So I started breaking my AI sessions into smaller, working workshops where we focus on just a few things.

The goal is simple.

I want you to walk out with something done, not a bunch of notes you never use.

That’s why in this workshop we focused on creating with AI in a practical way:

• Lead magnets and PDF guides

• Social media content with AI, especially Instagram carousel posts

• Image workflows like headshot refresh and virtual staging

• Turning “ugly AI text” into polished, branded assets using Gamma.app

And yes, we did it as a working session with laptops open.

The biggest mindset shift: stop trying to learn everything

Here’s the truth.

AI is becoming like the early days of smartphones. At first, there were only a few apps, then a flood of apps that all kind of do the same thing.

A lot of people get stuck because they keep switching tools.

My advice is to pick one main “brain” tool (ChatGPT or Gemini) and one main “design output” tool (Gamma.app), and build your workflow around that.

You can always explore other platforms later, but if you never create a repeatable workflow, nothing sticks.

Why I recommend paying $20/month for ChatGPT or Gemini

I’m not sponsored by anyone here. This is just what I’ve learned through trial and error.

If you are going to do real work with AI, especially prompts that are multiple pages long, the free versions usually hit a wall.

It’s not even just speed.

It’s output quality, accuracy, and how well the tool can follow a long set of instructions.

So if you are doing things like:

• multi-page prompts

• document uploads

• image editing prompts

• data analysis

• deep research reports

…then paying for the upgraded version is worth it.

In ChatGPT, I also recommend using the “Thinking” model when quality matters, because it tends to follow detailed instructions better.

Workflow #1: Refreshing your headshot using AI (and why it’s trial and error)

One of the first prompts we ran was a reusable headshot editing prompt.

The reason I love this prompt is simple:

Most people need updated images of themselves all the time.

• New headshot

• Different outfit

• Different background

• A thumbnail photo for a YouTube video

• A more polished version of an older photo

  
  

The cool part is you can upload one image and give instructions like:

• “Use a clean blurred studio background”

• “Change outfit to a black blouse”

• “Crop to a professional waist-up headshot”

  
  

And you’ll often get something surprisingly good.

But I always tell people the same disclaimer:

This is AI. Sometimes it works. Sometimes it doesn’t.

That’s why I showed the good, the bad, and the ugly examples.

Some edits looked extremely realistic and polished.

Other edits were “close” but not right.

And some edits just did not look like the person at all.

My most important pro tip for headshots

If you keep editing the edited image, quality will drop.

So if you want to run multiple versions:

Always go back to the original photo and rerun the prompt again.

That helps you keep the image crisp and avoids the “blurry AI” look.

ChatGPT vs Gemini for images: what I’ve noticed

I get asked this constantly:

“Which one is better?”

My answer is: it depends.

I’ve had Gemini produce great results in certain image workflows, and I’ve had ChatGPT produce better results in others.

What matters most is:

• Are you using the paid version?

• Are you using the best model available inside the platform?

• Are you starting from a good source image?

If you’re serious about image editing, test both and see what consistently works for you.

Workflow #2: AI virtual staging (and how to use it the right way)

Next up, we ran a virtual staging prompt.

This is one of the most practical real estate use cases because staging is expensive, and not every seller wants to pay for it.

With AI staging, you can take:

• an empty room

• a poorly staged room

• a room with clutter

…upload the photo, and tell AI to stage it in a specific style.

When it works, it’s impressive.

It can preserve the structure and fixed features and add staging that looks believable.

When it doesn’t work, it can do weird things like:

• moving doors

• adding objects that were not there

• blocking a feature

• changing the shape of the room

  
  

How I would use AI staging in real life

Here’s my favorite practical use:

If I’m meeting a seller and they are unsure about staging, I can show them a “what this could look like staged” example.

Even if it’s not perfect, it helps them visualize potential.

You can do this by:

1. Taking photos in the room

2. Uploading to ChatGPT or Gemini

3. Running the staging prompt

4. Showing the staged result as a concept

   
   

Compliance note

If you use staged or virtually staged photos in MLS, be careful.

Different MLS systems and rules handle it differently.

The safest practice is to:

• keep the original “unstaged” photo available

• disclose virtual staging where required

• avoid edits that change the structure or hide a functional feature (like turning a door into a wall with art)

The goal is staging, not deception.

The tool that makes everything look professional: Gamma.app

This is the part I’m genuinely obsessed with, because it solves the biggest problem with AI.

ChatGPT and Gemini can create great content, but when you export it, it usually looks like a boring document.

Gamma.app fixes that.

Gamma lets you turn content into:

• PDF documents

• slide presentations

• swipeable carousel posts

• web pages you can publish instantly

All from pasted text.

And it formats it in a way that is actually enjoyable to read.

The workflow I use most

This is my go-to:

1. Write the content in ChatGPT (or Gemini)

2. Tell it: “Format this so I can copy and paste into Gamma.app”

3. Copy the output

4. Paste into Gamma

5. Choose your format: document, carousel, or webpage

6. Choose a theme

7. Generate

8. Edit quickly using Gamma’s built-in AI agent

That’s it.

You get 80 to 90 percent done in minutes.

Then you polish.

Deep Research: when you want a guide that actually feels “real”

If I’m creating a lead magnet guide that I want to feel high-quality, I use Deep Research in ChatGPT.

Deep Research is designed to crawl more sources and produce a more detailed, citation-backed output.

It takes longer.

Sometimes 10 to 30 minutes.

But the difference is the quality and depth.

This is perfect for things like:

• a “Denver Home Seller Strategy Guide”

• a “First-Time Buyer Guide”

• a “Downsizing Guide”

• a “New Construction Guide”

• a “Relocation Guide”

  
  

Once it generates the research and outline, I move it into Gamma.

Now I have a real lead magnet.

Not a generic one-page checklist.

A real, polished asset I can:

• give away through a form

• use inside ManyChat

• share as a follow-up to leads

• post on my website

• use as a reason to email my database

  
  

Important note about stats

Gamma can generate content too, but I don’t trust Gamma to create market stats.

If you need real market numbers, source them from MLS data or a verified dataset.

AI will confidently invent stats if you let it.

So my rule is:

AI can write and format, but I validate the numbers.

Instagram carousel posts: why I’m pushing them harder this year

Carousel posts are one of the most underrated content formats for real estate professionals.

Here’s why:

• They keep people on your post longer

• More time on content often helps performance

• They are easy to save and share

• They are easy to repurpose to Facebook too

  
  

A good carousel is basically:

• A strong hook on slide one

• Clear, simple points

• A clean “save this” or “DM me” CTA at the end

And with AI + Gamma, you can create these way faster than people think.

Going one level deeper: the branded carousel prompt

Toward the end, I showed a more advanced prompt designed to “train” AI on your brand.

This is the workflow if you want your carousels to look consistent.

The prompt asks you things like:

• brand name

• color palette and hex codes

• fonts

• design vibe

• background style

• logo usage

Then it produces an updated prompt you can reuse.

This matters if you want your content to feel like you, not like random template content.

Pro tip: create a simple brand cheat sheet

If you want this to be easy, make a one-page brand cheat sheet that includes:

• your logo

• your colors (hex codes)

• your fonts

• a few example designs you like

Then you can upload it into AI and let it reference it.

That’s how you build consistency without overthinking it.

My simple takeaway from the workshop

If you remember nothing else, here’s what I’d do:

Step 1: Pick your AI engine

Use ChatGPT or Gemini, and pay for the upgraded version if you’re serious.

Step 2: Use AI prompts to create content fast

Start with one repeatable output: a guide, a carousel, or a lead magnet.

Step 3: Use Gamma.app to make it look good

Paste the text in and generate a PDF, carousel, or webpage.

Step 4: Polish the last 10 percent

AI gets you most of the way there. You still make it accurate and on-brand.

That’s how you create more content without getting overwhelmed.

Final takeaway

AI is not about being flashy.

It’s about saving time, improving quality, and creating assets you can reuse.

If you build a repeatable workflow, you stop guessing what to post and you stop reinventing the wheel every time you need a guide, a follow-up, or content for social. And that’s when this becomes a system, not a novelty.

Want more real estate tools, resources, and marketing ideas?

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Questions? Contact:

Jerad Larkin, Chicago Title Colorado

Phone: 303.630.9430

Email: Info@MileHighTitleGuy.com