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How Real Estate Agents Can Use Canva to Elevate Their Marketing in 2025

  • Writer: Jerad Larkin
    Jerad Larkin
  • Jun 8
  • 4 min read

In today's fast-paced, visually-driven real estate market, standing out is non-negotiable. Whether you're promoting a new listing, sending out client mailers, or creating engaging Instagram Reels, your marketing needs to look sharp, stay on brand, and be fast to execute.


Enter: Canva.


In this guide, I’m breaking down the exact Canva strategies I shared in my live class with Denver real estate professionals. We’ll go from beginner to advanced, showing how you can use Canva (and its secret weapons) to create beautiful, effective, and fast real estate content—without needing a design degree.


Why Canva Is a Must-Have for Real Estate Agents

Before Canva, agents had two choices: hire a graphic designer or wrestle with Photoshop. Canva changed the game by offering a user-friendly platform that lets agents create professional-quality marketing materials in minutes. It’s clean, affordable, and powered by drag-and-drop simplicity.


Whether you’re using the free version or investing in Pro ($13/month), Canva gives real estate professionals access to:

  • Pre-sized templates for social, print, video, and more

  • Brand kits for logos, colors, and fonts

  • AI-powered image and video editing

  • Magic tools for background removal, content resizing, and photo enhancement

  • Collaborative features for teams or assistants


Getting Started with Canva: Basics Every Agent Should Know

  1. Create Your Account – Start at Canva.com. You can explore the dashboard, create folders for listings, and save designs.

  2. Choose a Design Type – Use the top search bar to start fast: type "Instagram Post," "YouTube Thumbnail," or "Just Sold Flyer."

  3. Explore the Left Toolbar – Here you’ll find templates, brand kits, uploads, elements (shapes, icons), and more.

  4. Use Templates – Canva has thousands of real estate-specific templates for flyers, postcards, presentations, listing videos, and even websites.


Canva Pro: Why It’s Worth It

Free Canva is great. But Pro unlocks:

  • Magic Background Remover

  • 100M+ stock images and graphics

  • Magic Resize (resize one design into multiple formats)

  • Brand Kit for consistent branding

  • Premium templates

At just $13/month, it’s one of the highest ROI tools a real estate agent can invest in.



Advanced Canva Tools for Real Estate Agents

1. Magic Studio – AI Editing Features

Canva’s Magic Studio lets you:

  • Remove backgrounds in 1 click

  • Grab and edit text on images with Magic Grab Text

  • Resize images with Magic Expand

  • Edit objects with Magic Edit (swap a house color, change a logo, etc.)


For example, if you upload a flyer image created in ChatGPT or Midjourney, you can now edit the embedded text or objects directly inside Canva.


2. AI-Generated Images

While Canva’s AI is improving, I still recommend using ChatGPT’s image creation (via DALL·E or another tool) and then uploading those images into Canva for editing. The result? Hyper-specific marketing visuals for your farm area, niche, or listing.


Example prompt: "Realistic drone shot of downtown Boulder, Colorado, at sunset with mountains in the background."


Use it for:

  • Listing flyers

  • YouTube thumbnails

  • Instagram graphics


3. Video Editing in Canva

While I often recommend CapCut for mobile video editing, Canva is gaining ground—especially for agents who want to:

  • Create short promo videos

  • Add branded captions (karaoke style now available!)

  • Embed listing videos into presentations


Use the new Magic Write to generate listing descriptions, scripts, and overlays for video marketing.


Canva Workflows to Save You Time

A. Create Once, Use Forever: Templates

I recommend every agent create the following template folders:

  • YouTube Thumbnails (pre-sized 4K)

  • Instagram Reels and Stories

  • Open House Flyers

  • Just Listed / Just Sold postcards

  • Newsletter templates

That way, you’re not starting from scratch. Simply duplicate the design and update photos/text.


B. Use Canva’s Bulk Create Tool

Want to create 30 testimonial posts at once? Use Bulk Create. Upload a Google Sheet with names, quotes, and photos. Canva will automatically generate a full batch of designs. Perfect for:

  • Testimonials

  • Client appreciation graphics

  • Property features


C. Clickable PDFs for Buyers/Sellers

Turn any Canva design into an interactive PDF:

  • Upload your land deals or buyer guides

  • Link each section to additional resources

  • Send as email attachments or embed on your website


Using the Brand Kit for Consistent Marketing

With Canva Pro, set up your Brand Kit to keep everything on-brand:

  • Upload your logo(s)

  • Set your brand colors using hex codes (e.g., #F9BA1F)

  • Choose your go-to fonts

Once set, you can apply your brand kit with one click to any template, saving you hours of manual updates and maintaining visual consistency.


Canva for Teamwork: VAs, Assistants, and Brokerages

Canva is perfect for team use. Share designs via links or folders. Assign virtual assistants to create marketing content without giving access to sensitive files.

Pro tip: Use “Comment” mode to provide feedback on designs before going live.


Hidden Gems in Canva

  • QR Code Generator – Create QR codes that link to your Linktree, event RSVP, or listings. No 3rd-party service needed.

  • Image Upscaler – Fix grainy or low-res images (great for old logos or listing photos)

  • Canva Print – Order flyers, yard signs, stickers, or business cards directly

  • Present and Record – Record a buyer/seller consult with your slides directly in Canva

  • Website Builder – Create landing pages for events, guides, or free downloads


Final Thoughts: How I Use Canva Every Week

Personally, I create 3-5 designs weekly using Canva:

  • Event flyers for my classes

  • Instagram thumbnails for reels

  • YouTube thumbnails with bold text

  • Co-branded flyers with lenders or agents

  • Custom real estate memes or trending content


I still rely on ChatGPT to generate the images or scripts—but Canva is my editing and publishing playground.


If you're an agent who wants to:

  • Save time

  • Stay consistent

  • Look professional

  • Leverage AI


… then Canva is non-negotiable.


Questions? Contact:

Jerad Larkin

Phone: 303.630.9430


Want tools, templates, and event invites for real estate agents? Subscribe to my email list and get exclusive access to:

  • Free marketing resources

  • Canva templates

  • Event invites

  • ChatGPT prompts for agents


Let’s take your marketing to the next level—together.

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