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The Power of Gratitude in Real Estate: Reflections from Our Thanksgiving Pie Party

  • Writer: Jerad Larkin
    Jerad Larkin
  • Jul 2
  • 3 min read

In real estate, relationships are everything. It’s not just about closing deals or hitting sales goals—it’s about people, trust, and community. And every once in a while, an event reminds us why we do what we do. Our annual Thanksgiving Pie Party Pickup is one of those reminders. Held in the heart of the fall season, this tradition has become one of the most meaningful ways we reconnect with our amazing clients and referral partners. It's not a sales pitch, a networking push, or a formal affair. It’s simply a day set aside to say thank you.


And this year, it was better than ever.

A Tradition Rooted in Gratitude

As real estate professionals, it's easy to get caught up in the pace of the market—the showings, contracts, follow-ups, and closings. But behind every home sold is a relationship formed. The Pie Party Pickup is our way of honoring that.


One by one, familiar faces stopped by to pick up a pie for their holiday table. Some brought family. Others came straight from work. Each conversation was a chance to reconnect, catch up, and remind our clients that they’re more than a transaction—they’re part of our story.


There’s something special about seeing people outside the professional setting, laughing over cider or posing for photos with their kids. These are the moments that don’t show up in your CRM, but they’re the ones that matter most.


Community Support That Makes It All Possible

This year’s event was elevated thanks to the support of some incredible partners.

Jameson Olsen with All My Sons Moving went above and beyond to help bring the day together. His energy, generosity, and belief in community-first business made him a perfect collaborator. We’re grateful not just for the sponsorship—but for the shared values.


We also had the privilege of working with Rocket Lister, whose video recap captured the spirit of the day beautifully. The laughter, the handshakes, the heartfelt thank-yous—moments we now get to look back on and share with others.


More Than Just Pie

At first glance, handing out pies may seem like a simple gesture. But it’s much more than that. It’s about reminding people that their trust means something. That they’re not just a line in a spreadsheet or a name on a marketing list. They’re part of the journey—and their support is never taken for granted.


In an industry where personal connection often gets lost behind automation and scale, events like this breathe life back into the work. They remind us that long after a deal is done, gratitude has a longer shelf life than any marketing campaign ever could.


A Ripple Effect of Appreciation

What we didn’t expect—though perhaps we should have—is how much this energy ripples outward. Guests left not just with pie, but with smiles and stories. Several sent texts afterward, thanking us for the invitation. Others posted photos, tagged our business, and helped spread the word.


We even received new referrals in the days that followed—not because we asked, but because people felt appreciated and wanted to pay it forward.

In real estate, that’s the most powerful kind of marketing: the kind built on trust, warmth, and human connection.

Discover how a simple Pie Party Pickup turned into a powerful client appreciation tradition in real estate—building trust, deepening relationships, and creating lasting impact through gratitude.

Looking Ahead

As we reflect on this year’s Pie Party, we’re filled with gratitude—not just for the success of the event, but for the relationships it represents. It’s a reminder that taking time to say “thank you” is more than good business—it’s the heart of everything we do.


To our clients, friends, and partners: thank you for being part of our journey. We’re honored to be part of yours.


And to every real estate professional reading this: if you’re looking for ways to connect more deeply with your clients, know this—gratitude creates momentum.


And sometimes, all it takes is a pie.


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