The Rocky Start
When I began, I faced three huge challenges:
❌ I didn’t know any real estate agents.
❌ I had no idea what to say to them.
❌ I felt completely lost in what I was doing.
For the first two years, I struggled. I’ll admit, there were times I wanted to throw in the towel. But instead of quitting, I decided to lean into discomfort and keep trying new approaches.
What Didn’t Work (At First)
Here’s what I tried—and struggled with—in those early days:
📞 Cold Calling: Dialing agents who didn’t know me and hoping for a positive response.🤝
Networking Events: Attending mixers where I often felt invisible in a sea of professionals.👥
BNI & Mastermind Groups: Valuable in theory but challenging to build traction early on.
🏢 Pop-By’s: Stopping into real estate offices, often with little more than hope and a business card.
📚 Teaching Classes: My first few classes were sparsely attended (think one or two agents showing up).
It was tough, but through trial and error, I discovered something surprising: I loved teaching.
The Turning Point: Embracing My Passion for Teaching
Though it was intimidating at first, I found a groove teaching classes. I enjoyed sharing valuable marketing strategies with agents and helping them grow their businesses. Over time, this passion became a cornerstone of my career.
Last week, I had the opportunity to teach an incredible class at Great Way Real Estate. The topic?
How to Stay Top-of-Mind with Facebook & Instagram Ads for Just $1/Day
💡 Social media marketing doesn’t have to be expensive to be effective. In this class, I taught agents how to leverage $1/day Facebook and Instagram ads to stay top-of-mind with:
✔️ Their Sphere of Influence✔️ Social Media Followers✔️ Neighbors and Farm Areas
The strategy is simple yet powerful, and best of all, it’s budget-friendly. With just a few clicks, agents can position themselves as the go-to resource in their market.
Why This Strategy Works
Running $1/day ads works because:
It Keeps You Visible: Even with a small budget, consistent exposure helps you stay on clients’ minds.
It’s Affordable: Perfect for agents who are just starting or looking to maximize ROI.
It Builds Relationships: By showing up in feeds regularly, you build trust and familiarity with your audience.
This approach is a game-changer for real estate professionals looking to grow their brand without breaking the bank.
A Huge Thank You
🙏 A big thank you to Great Way Real Estate for inviting me to teach this class and to all the amazing agents who attended. Your energy and enthusiasm made it such a rewarding experience.
My Advice to New Title Reps and Real Estate Professionals
If you’re struggling in your role—whether it’s breaking into sales, building your network, or finding your niche—remember this:
Lean into discomfort. Growth happens when you step outside your comfort zone.
Keep experimenting. Success doesn’t come from doing one thing perfectly; it comes from trying many things and learning what works.
Discover what you love. Once you find your passion, the hard work becomes meaningful.
For me, teaching classes became the thing that brought everything together. And if I can go from stumbling my way into this role to teaching packed rooms of agents, you can too.
Want to Learn More?
If you’re interested in learning powerful, budget-friendly marketing strategies to grow your real estate business, sign up for my mailing list to stay updated on upcoming classes:
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