Best of 2026 Award Winner: Why This Recognition Means So Much to Me
- Jerad Larkin

- 2 hours ago
- 9 min read



What does receiving another Best of 2026 Award Winner recognition through BusinessRate mean to me, and why does it matter to the real estate professionals I serve?
It means I get to pause for a moment, say thank you, and reflect on what matters most. I’m grateful for the recognition, but even more grateful for the people and relationships behind it, and I’m more motivated than ever to keep showing up with value for real estate agents, lenders, clients, and partners.
Receiving another Best of 2026 Award Winner recognition through BusinessRate is something I’m truly honored by.
I don’t take recognition like this lightly.
Awards are exciting. They feel good. They are encouraging. They remind me that the work is being seen. But for me, the real meaning behind something like this has never just been the title itself. It is about the people behind it. It is about the clients who trusted me, the agents who chose to work with me, the lenders who referred me, the partners who collaborated with me, and the friends who supported me along the way.
That is what this recognition represents to me.
It represents relationships.
It represents consistency.
It represents showing up over and over again with the goal of being helpful, valuable, responsive, and real.
And if you have supported me in any way, whether through a transaction, an event, a class, a referral, a message, a comment, or simply by following along with what I share, I want you to know that I genuinely appreciate it.
Recognition is great, but service matters more
I think it is easy for any of us in business to get caught up in wins, titles, and milestones.
There is nothing wrong with celebrating those moments. In fact, I think we should. We work hard. We put ourselves out there. We build relationships one conversation at a time. We take risks. We invest time and energy into trying to create something meaningful.
So yes, recognition is worth celebrating.
But I also believe that recognition is most valuable when it points back to the work that created it.
For me, that work has always been centered around one simple goal:
Help real estate professionals grow.
That is the lens I try to view everything through.
When I host a class, I want it to be useful.
When I create a video, I want it to save someone time or spark a new idea.
When I share a tool, strategy, or marketing tip, I want it to help an agent or lender move forward.
When I support a transaction, I want to be someone people can count on.
That is the bigger win to me.
Because long after an award post gets seen, what people really remember is how you showed up. They remember whether you followed through. They remember whether you were helpful. They remember whether working with you actually made their life easier.
That is what I care about most.
This award reflects community, not just individual effort
One of the biggest lessons I’ve learned over the years is that no one builds anything meaningful alone.
Yes, I may be the one posting content.
Yes, I may be the one teaching classes.
Yes, I may be the one showing up to events, creating resources, and building relationships.
But all of that only matters because there is a community around it.
There are people who invite me into their world.
There are agents who trust me with their business.
There are lenders and partners who believe in collaboration.
There are clients who value responsiveness and professionalism.
There are friends who support what I’m doing and cheer me on.
There are people who share my name in rooms I’m not in.
That part matters more than most people realize.
Business growth rarely happens because of one big breakthrough. More often, it happens because of many small moments stacked together over time. A helpful conversation. A follow-up text. A thoughtful introduction. A class that gave someone a new idea. A resource that solved a problem. A relationship built slowly and honestly.
That is how I see this recognition.
Not as a personal trophy, but as a reflection of the community I get to be part of.
Why I care so much about adding value to real estate professionals
At the end of the day, I work for Chicago Title, and I am proud of that. But I also know that title alone is not what builds trust.
People work with people who bring value.
That has shaped the way I approach my role.
I have worked hard to carve out a lane where I can be more than just another person in the industry. I want to be a real resource. I want to help agents with marketing. I want to help them think differently. I want to help them leverage better tools. I want to help them stay relevant, grow their brand, and create more opportunity in their business.
That is a huge part of why I teach so many classes and events across Colorado. In one of my workshops, I shared that I host and teach roughly 10 classes and events every month, and that my focus is helping agents with business growth, marketing, and getting to the next level. 8- 52 Minute Zoom Class Jerad 8- 52 Minute Zoom Class Jerad
That mission is not something I say just because it sounds good.
It is how I actually try to operate.
I believe that when you help enough people win, good things come back around.
Sometimes that comes in the form of relationships.
Sometimes it comes in the form of referrals.
Sometimes it comes in the form of opportunities.
And sometimes it comes in the form of recognition like this.
But the recognition is not the point. The impact is.
The Denver and Colorado real estate community has shaped my journey
I’m especially grateful to be building my business in the Denver and Colorado real estate community.
This is a market filled with smart, hardworking, creative professionals.
There are agents here doing incredible things.
There are lenders here bringing a lot of value to their clients and partners.
There are businesses in the real estate space that continue to innovate, adapt, and evolve.
Being around that kind of energy pushes me to keep growing too.
It challenges me to stay sharp.
It reminds me not to get complacent.
It pushes me to keep learning, keep testing, keep teaching, and keep creating better resources.
That is one of the reasons I love what I do.
I get to be in rooms with people who are trying to build something meaningful. I get to hear what they are struggling with. I get to see what is working. I get to learn from top producers, newer agents, lenders, marketers, and business owners. Then I get to take those insights and turn them into classes, content, conversations, and practical tools that can help more people.
That cycle has been a huge part of my journey.
And honestly, it is one of the reasons an award like this means a lot. It is not just a marker of business success. It is a reminder that the effort to contribute, educate, and stay involved is making a difference.
Gratitude is easy to say, but I want to be specific
When I say thank you, I want that to mean something.
So let me be specific.
Thank you to the real estate agents who have trusted me, worked with me, invited me into your offices, attended my events, shared my resources, and supported my business.
Thank you to the mortgage lenders who have partnered with me, collaborated on events and education, and believed in the value of working together.
Thank you to my clients and customers who gave me the opportunity to earn your trust.
Thank you to the business partners and vendors who have supported what I’m building and found ways to collaborate.
Thank you to the friends and family who encourage me, challenge me, and remind me to keep going.
Thank you to everyone who follows along online, opens my emails, watches a video, shares a post, attends a class, replies to a message, or sends someone my way.
None of that is small.
Every bit of support matters.
When you are building a business that is rooted in relationships, every conversation counts. Every introduction counts. Every recommendation counts. Every event attendee counts. Every person who believes in what you are doing counts.
That is why I never want gratitude to sound generic.
I mean it.
Awards do not replace the work
One thing I always want to stay mindful of is this:
An award does not mean you have arrived.
It does not mean the work is done.
It does not mean you stop improving.
If anything, I think recognition should create even more responsibility.
It should push you to ask yourself:
Am I still earning trust every day?
Am I still showing up with consistency?
Am I still getting better?
Am I still helping people in a real way?
Am I still listening to what my audience and partners actually need?
That is the mindset I want to keep.
Because the truth is, business changes.
Markets change.
Technology changes.
Consumer expectations change.
The real estate industry changes.
What worked a year ago might not be enough now.
That is why I try to keep evolving with it.
I want to keep learning better marketing strategies.
I want to keep finding smarter tools.
I want to keep creating practical content.
I want to keep hosting classes and conversations that help agents and lenders stay competitive.
I want to keep making sure the value I bring stays relevant.
Recognition is meaningful, but relevance matters too.
What this motivates me to do next
Receiving this Best of 2026 recognition makes me even more excited about what is ahead.
It reminds me that the work is worth continuing.
It reminds me that consistency matters.
It reminds me that building a brand around trust, education, and value is not wasted effort.
It also motivates me to keep leaning into the things I believe have created the most impact so far.
That means continuing to share:
Real estate tools and resources
Marketing ideas for agents and lenders
Educational classes and workshops
Practical tips that save time
Conversations around branding, video, AI, and growth
Community-driven events that bring great people together
That has become a big part of what I love doing. In my content and classes, I often point people back to my weekly emails where I share real estate tools, resources, marketing ideas, and invitations to classes and events.
That is not changing.
If anything, I want to do more of it.
I want to keep finding ways to make myself more useful to the people I serve.
Because that is the long game.
What I hope people feel when they work with me
If someone asked me what I hope people feel after working with me, learning from me, or connecting with me, I think my answer would be pretty simple.
I want them to feel like it was worth it.
I want them to feel like I brought real value.
I want them to feel like I cared.
I want them to feel like they got more than they expected.
I want them to feel like I am someone they can trust.
That matters to me more than polished branding or a nice post online.
Of course I care about branding. Of course I care about presentation. Of course I care about marketing well.
But underneath all of that, I want the experience people have with me to actually match the message.
Because if the experience does not match the brand, eventually people notice.
So whether someone knows me from Chicago Title, from one of my classes, from my emails, from social media, or from a recommendation, I want there to be consistency there.
Helpful.
Responsive.
Real.
Value-driven.
Easy to work with.
Committed to helping others grow.
If people walk away feeling that, then I’m on the right track.
Why this moment is really about recommitment
I think the best way to describe how I feel about this award is not just gratitude.
It is recommitment.
Recommitment to the standard I want to hold myself to.
Recommitment to the people who support me.
Recommitment to staying useful, not just visible.
Recommitment to doing work that actually helps people.
Recommitment to the idea that success in this business comes from trust, follow-through, and consistent value over time.
That is what I want this recognition to stand for.
Not just a moment.
A reminder.
A reminder to keep building.
A reminder to keep serving.
A reminder to keep showing up.
Final takeaway
Receiving another Best of 2026 Award Winner recognition through BusinessRate means a lot to me, but the real meaning is in the relationships behind it. I’m grateful for every client, agent, lender, partner, and friend who has supported me, and I see this recognition as motivation to keep doing what matters most: showing up, adding value, and helping real estate professionals grow.
Questions? Contact:
Want more real estate tools, resources, and marketing ideas? Subscribe at MileHighTitleGuy.com/subscribe for exclusive access and event invites.
If we have not connected yet and you are a real estate agent, lender, or industry professional in Denver or anywhere in Colorado, I would love to stay in touch.
You can reach me at 303.630.9430



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