You Don’t Need Thousands of Followers to Grow Your Real Estate Business (You Need the Right Ones)

Do I really need thousands of followers to get more clients in real estate?

No. I’d rather have 300 right-fit followers who actually buy, sell, invest, and refer than 10,000 random followers who never convert. The goal is to attract the people I want to work with, not win a popularity contest.

The real problem with chasing follower count

I hear it all the time:

“I only have 800 followers, so my content isn’t working.”

Or…

“I’ll start posting consistently once I hit 5,000.”

Here’s the truth. Follower count is a vanity metric unless it’s the right audience.

If my followers are mostly other agents from different states, bots, or people who just like pretty house videos, that number does almost nothing for my business.

What actually moves the needle is this:

• Relevance: Are the people following me the people I want to work with?

• Trust: Do they see me as the obvious choice when they need help?

• Action: Do they DM me, reply, click links, book calls, or show up to events?

  
  

If I’m creating content to “get followers,” I’ll end up making content that attracts everyone… and converts no one.

What I mean by “the right people”

When I say “the right followers,” I mean people who match what I actually want for my business, like:

• Buyers and sellers in my market

• Past clients and their friends

• Local homeowners who might sell in the next 12 to 24 months

• Investors who are actively looking

• Referral partners I actually collaborate with

• Real estate agents and lenders (if that’s who I’m targeting for my business)

  
  

Notice what’s missing:

• People who follow for entertainment only

• People who love drama content

• People who never do real estate business in my market

• People who will never hire me, refer me, or attend anything I host

  
  

The “right” followers make my life easier. Conversations are smoother. Trust builds faster. And referrals happen naturally because my content filters people before we ever talk.

Step one: Define your ideal client avatar (for real estate)

If I want the right people, I have to get crystal clear on who they are.

This is where most agents get stuck, so I’ll make it simple.

My go-to avatar questions

If I’m building your ideal client avatar, I’m asking:

• Who do you actually enjoy working with?

• What price range do you want more of?

• What neighborhoods, cities, or lifestyle type do you want to become known for?

• What types of deals do you want more of (first-time buyers, move-up buyers, luxury, investors, land, condos, relocation)?

• What do those clients stress about the most?

• What do they Google at 11:30 pm when they’re anxious?

  
  

Now I can build content that speaks directly to them.

Example avatars (pick one, don’t pick all)

Here are a few clear avatars:

• “First-time buyers in Denver who are overwhelmed and need step-by-step guidance”

• “Move-up families in the suburbs who need a buy-sell strategy”

• “Investors buying small multifamily and looking for numbers and neighborhoods”

• “Luxury sellers who care about privacy, marketing, and top-dollar positioning”

• “Agents who want marketing systems and consistency without burning out”

  
  

If I try to speak to all of them at once, my message gets watered down and nobody feels like I’m talking to them.

Step two: Choose a niche that makes your content easier

A niche isn’t a box. It’s a shortcut.

A niche helps me:

• Know what to post

• Know who I’m talking to

• Build authority faster

• Attract people who fit

• Repel the ones who don’t

  
  

And here’s the funny part: having a niche usually makes you more marketable, not less.

Easy niche options for agents

If you want a niche that still gives you flexibility, pick one of these lanes:

• A neighborhood or area (without getting weird or exclusionary)

• A price point (starter homes, move-up, luxury)

• A client type (first-time, relocation, investor, divorce, probate)

• A lifestyle lane (ski towns, downtown condo living, horse property, new builds)

• A marketing angle (video-first agent, data-driven agent, negotiation-focused agent)

  
  

You can still do all kinds of transactions, but your content needs one clear center of gravity.

Step three: Create content that attracts your avatar (not the algorithm)

This is where everything changes.

Instead of asking:

“What will get views?”

I ask:

“What will attract my ideal client?”

Because views from the wrong people are a distraction.

My simple “right follower” content formula

I rotate through 4 types of posts:

1. Problem-solving content

   “Here’s how to handle the appraisal gap without panicking.”

2. Objection-killing content

   “You don’t need 20% down. Let’s talk through what you actually need.”

3. Proof content

   “Here’s how I marketed a listing and what created the offer spike.”

4. Connection content

   Quick stories that show how I work, what I value, and what clients can expect.

   
   

When I do this consistently, the right people start following because they feel like:

“This person gets me.”

Step four: Make your profile do the filtering for you

If someone lands on your profile, you have about 3 seconds to make it obvious who you help.

I like to treat my profile like a sign on the front door.

The three profile upgrades I would do today

1) Make your name searchable

If your name is “Sarah | Home Vibes,” cool brand… but you’re harder to find.

I’d do something like:

• “Sarah Johnson | Denver Realtor”

• “Mike Smith | Colorado Springs Real Estate”

  
  

2) Tighten your bio

Use a simple structure:

• Who I help

• Where I help

• What result I help them get

• One clear call to action

  
  

Example: “I help Denver buyers and sellers make confident moves without the stress. DM ‘GUIDE’ for my free checklist.”

3) Pin your best “start here” posts

Pin posts that instantly communicate:

• What you specialize in

• How you help

• What to do next

  
  

If your content is great but your profile is unclear, you’ll leak opportunities.

Step five: Talk like you’re talking to one person

This is the fastest way to attract the right followers.

When I speak to “everyone,” nobody listens.

When I speak to one specific person, the right people feel pulled in.

What this sounds like

Instead of: “Here are tips for buyers.”

I’ll say: “If you’re buying your first home in Denver and you feel like everyone’s speaking a different language, this is for you.”

That’s how you filter.

The wrong people scroll. The right people stop, save, and follow.

Step six: Use calls to action that match your goal

If I want the right followers, I need the right CTA.

If I say “Follow for more,” I’ll get more followers.

If I say “DM me ‘Denver’ for the checklist,” I’ll get more conversations with the right people.

CTAs that attract right-fit business

Here are CTAs I like because they create action:

• “DM me the word ‘LIST’ and I’ll send you my seller prep checklist.”

• “Comment ‘GUIDE’ and I’ll message you the timeline template.”

• “Want my open house follow-up plan? Message me ‘OPEN’.”

• “If you want my weekly tools and strategies, subscribe to my list.”

  
  

Notice the pattern: I’m not just asking for attention. I’m asking for the next step.

Step seven: Track the right metrics (not just followers)

Follower count is the loudest number, but it’s rarely the most important.

Here’s what I track when the goal is quality over quantity:

• Profile visits (are the right people curious?)

• Saves (did this matter enough to keep?)

• Shares (did they send it to a friend?)

• DMs and replies (are conversations starting?)

• Link clicks (are they moving off platform?)

• Email subscribers (are you building an asset you own?)

  
  

If your followers are flat but DMs and subscribers are up, you’re winning.

What to post if you want the right followers (real estate content ideas)

Here are plug-and-play topics that attract higher-intent followers.

For buyers

• “The 3 steps I use to help buyers win without overpaying”

• “What to do before you even tour homes”

• “How to read a seller’s counteroffer like a pro”

  
  

For sellers

• “The pricing mistake that causes listings to sit”

• “What I would do in the first 7 days of a listing”

• “How to negotiate inspection items without giving away the house”

  
  

For investors

• “My quick screening checklist before I look at a deal”

• “What makes a rental area actually perform well”

• “How to avoid the ‘looks good on paper’ trap”

  
  

For referral partners and community

• “Here’s how I run my process so clients feel taken care of”

• “My weekly market snapshot in 60 seconds”

• “The local vendors I trust and why”

  
  

When you post these consistently, you naturally pull in people who care about that exact topic.

A simple 7-day plan to attract the right followers

If I were starting from scratch today, here’s what I’d do this week.

Day 1: Define your avatar in one sentence

Example: “I help first-time buyers in Denver feel confident and supported through the entire process.”

Day 2: Fix your bio and CTA

Make it obvious who you help and what to do next.

Day 3: Post a “problem-solving” reel

Teach one thing your avatar is stressed about.

Day 4: Post proof

A story, a result, a behind-the-scenes moment.

Day 5: Post an objection killer

Handle a common fear your avatar has.

Day 6: Post connection

Why you do what you do, a lesson learned, your approach.

Day 7: Offer a resource

A checklist, timeline, guide, or email list invite.

Do that for 4 weeks and you’ll be shocked how quickly your audience quality improves.

Bullet-point summary: What you’ll learn from this strategy

• Why follower count does not automatically equal real estate leads

• How I define “right followers” so my content attracts business, not just views

• How to build an ideal client avatar that makes content easier

• How to niche down without losing opportunities

• What to post to attract buyers, sellers, investors, or referral partners

• The metrics that actually matter when you want more conversations and closings

  
  

  

Final takeaway

I’m not trying to be famous. I’m trying to be trusted.

And trust is built faster when my content is designed for the right people, not the largest crowd.

If you’re sitting at 200 followers right now, I’m telling you straight up: you’re not behind. You’re one clear avatar and one consistent content plan away from building a following that actually converts.

Questions? Contact:

Want more real estate tools, resources, and marketing ideas?

Subscribe at MileHighTitleGuy.com/subscribe for exclusive access and event invites. If you want to talk strategy or you want help dialing in your ideal client avatar and content plan, reach out to me here:

Jerad Larkin

Phone: 303.630.9430

Email: Info@MileHighTitleGuy.com