Why Google Reviews Don’t Always Show Up — And What Real Estate Agents Need to Know

If you’ve ever had a client enthusiastically tell you, “I left you a five-star review!” — but then you check your Google Business Profile (GBP) and… nothing — you’re not alone. It’s one of the most common frustrations real estate professionals face when building their online reputation.

That glowing review you were counting on? It may have been quietly filtered out by Google’s spam detection system.

The Case of the Disappearing Review

Google uses a strict and complex spam filter to decide which reviews are trustworthy enough to appear publicly. Even legitimate, well-meaning client reviews can sometimes get caught in the filter. While this is frustrating, it’s also part of what helps Google keep its review ecosystem credible.

But understanding why a review doesn’t show up can help you take action — and set better expectations with your clients.

Why Google Reviews Sometimes Don’t Show Up

Here are some common reasons why your reviews might be missing:

• The reviewer is not a frequent Google user. If someone doesn’t have a history of posting reviews or activity on their Google account, their review may be flagged as suspicious.

• Too many reviews in a short period. If you ask dozens of clients, friends, or colleagues to leave reviews all at once, it can trigger Google’s spam filter. They’re looking for consistency and authenticity — not a sudden surge.

• Similar language across reviews. If multiple reviewers use the same phrases, structure, or even the same five-star rating without much context, Google may view it as artificially generated or “scripted.”

• The reviewer is on the same IP address as your business. If the review is left from your office or Wi-Fi network, Google may consider it unreliable.

• Incentivized reviews. Offering discounts, gifts, or rewards in exchange for a review is against Google's terms — and may result in the review being removed or filtered.

Why It’s Still Worth Asking for Reviews

Despite these hiccups, Google reviews are still one of the most powerful tools for growing your visibility as a real estate agent. When clients search for agents in your city or neighborhood, your Google Business Profile (with its reviews, photos, and services) is often the first thing they see.

• Consistent, high-quality reviews help:

• Improve your search ranking

• Build trust with potential clients

• Showcase your expertise and client experience

And even if the occasional review disappears, don’t let it discourage you from continuing to request them — just do it the right way.

Tips for Getting Reviews That Stick

During a recent class I taught on optimizing your Google Business Profile for real estate, I shared the exact process I use to encourage authentic, lasting reviews. Here’s a preview:

• Ask after a successful milestone. Whether it’s closing day, a big win during negotiation, or simply a smooth experience, timing matters.

• Provide simple instructions. Some clients don’t know how to leave a review. Send them a direct link and let them know it only takes a minute.

• Avoid bulk review blasts. Spread your requests out over time. Google rewards consistency.

• Respond to every review. This shows that you're active, engaged, and value feedback—another signal to Google that your profile is legit.

Join the Next Class: Google Business Profile Optimization for Realtors

If this topic hit home for you, and you want to learn how to fully leverage your Google Business Profile to attract organic inbound leads, you're invited to join an upcoming session of my live class.

We'll go deeper into:

• Ranking higher in search for real estate keywords in your area

• Building a review strategy that feels natural

• Optimizing your photos, posts, and services for local SEO

• Using Google’s features like Q&A and updates to stay active and visible

RSVP for the next class here: bit.ly/denverclasses

Google’s spam filter might be tough, but it’s also what gives potential buyers and sellers confidence that reviews are authentic. The key is to play the long game. Focus on delivering great service, request feedback thoughtfully, and stay consistent in managing your Google Business Profile.

Want more tips on real estate marketing, tools, and tech? Be sure to check out the video embedded in this post from my recent class.