Why Every Real Estate Professional Should Run Facebook & Instagram Ads

Jerad Larkin
Oct 7
2 min read

Do you rely on repeat or referral business? Then you need to be running Facebook and Instagram ads.

Here’s the truth: real estate agents, title sales reps, lenders-we all get forgotten if we’re not staying in front of our people.

A simple brand awareness ad keeps you top of mind so that when a client is ready to buy, sell, or refer… you’re the one they call. Not the second-in-line agent who loses the listing appointment.

Why Repeat & Referral Businesses Need Ads

If most of your business comes from your sphere, past clients, or referral partners, ads aren’t optional-they’re essential.

Think about it:

People scroll social media for hours every day.
If you’re not showing up in their feed, someone else is.
Even your best clients can forget you if another agent is more visible.

Brand awareness campaigns make sure your name, face, and value stay in front of the people who already know and trust you.

Who Should Be Running Ads?

The short answer: every salesperson and business that depends on repeat or referral business.

That means:

Real estate agents staying top of mind with their database and farm area
Mortgage lenders who want to be the go-to referral option
Title sales reps reminding Realtors who they should order with
Insurance agents, financial advisors, and anyone else who wins by building relationships

If you’ve built a network, ads protect and amplify that investment.

What Kind of Ads Work Best?

Forget complicated funnels or “boosting” random posts. If your goal is repeat and referral business, keep it simple:

Brand Awareness Ads – Show your face, name, and value consistently.
Video Ads – Short clips (30–60 seconds) explaining a tip, sharing a win, or just saying hi.
Custom Audience Ads – Upload your database (emails and phone numbers) into Meta Business Suite. This way, your ads only show to the people who already know you.

These ads don’t have to sell anything. They just remind your audience that you’re active, professional, and ready to help when they need you.

Why Not Just Post Organically?

Organic posting is great, but here’s the problem: the algorithm decides who sees it. Most of your followers won’t.

With ads, you guarantee that your people see you. No guessing, no hoping. For just a few dollars a day, you’re everywhere your clients are scrolling.

Final Takeaway

If your business lives on referrals and repeat clients, you can’t afford to be invisible. Facebook and Instagram ads are your insurance policy. They keep you top of mind so that when the call comes-whether it’s a new buyer, a listing appointment, or a referral-you’re the first person they think of.