When You’re Doing Everything Right in Sales but Still Struggling
- Jerad Larkin

- 2 hours ago
- 4 min read
Why early-stage sales success often takes longer than you expect and why that’s normal
If you feel like you’re doing everything right in sales but the results still are not showing up, it does not mean you are failing. It usually means you are early in the process. In relationship-based industries like real estate and title insurance, success often needs a longer runway than people expect.
If you feel like you’re checking all the boxes in your sales career and still feel stuck, I want you to hear this clearly. You are not alone, and you are not broken.
I remember this phase vividly.
When I started in title insurance, I didn’t know anyone.
No relationships.
No pipeline.
No safety net.
I came in motivated, ready to work, and convinced that effort would equal results. What I didn’t fully understand yet was how long relationship-based sales actually take to compound.
The first 18 to 24 months were brutal
For the first year and a half to two years, I genuinely thought I was going to get fired.
Every single day, I gave it everything I had.
I was out of the house by 8am and most nights I wasn’t home until 9 or 10pm.
My calendar looked like this on repeat:
☕ Coffee meetings
🍽️ Lunches
🥂 Happy hours
🤝 Networking events
I was everywhere. All the time.
And still, nothing seemed to move.
Every morning, an internal email would go out showing every rep’s production numbers. I opened it daily, and I was almost always at the bottom of the list. That kind of thing messes with your confidence, even when you know you are working hard.
It is easy to start questioning yourself in that phase.
Am I cut out for this? Am I wasting my time? Is everyone else just better than me?
The part no one talks about in sales careers
What most people do not tell you is that early sales success is often invisible.
You are planting seeds you will not see for months, sometimes years.
In industries built on trust, referrals, and long-term relationships, the work you do today rarely pays off today. It pays off later. Much later.
During that stretch, I made a conscious decision to stop obsessing over transactions and focus entirely on relationships.
I leaned hard into the go-giver mindset. I studied and applied Ninja Selling principles. I showed up without expectations.
I tried to be genuinely helpful, even when there was no deal attached.
That mindset shift did not change my results overnight. But it changed everything long-term.
What actually started to move the needle
Here is what slowly began to change things for me.
1. Consistency without attachment
I kept showing up even when it felt pointless. I stopped measuring success by immediate wins and started measuring it by consistency.
Did I follow up?
Did I add value?
Did I stay visible?
Those became my benchmarks.
2. Relationships over transactions
I stopped asking myself, “How do I get this deal?” and started asking, “How do I help this person?”
That shift is subtle, but people feel it immediately. Trust builds faster when you are not attached to the outcome.
3. Patience with the process
This was the hardest part.
Sales culture loves overnight success stories. What we do not celebrate enough are the quiet years where people keep going when nothing is working yet.
Most people quit right before the compounding starts.
If you are in this phase right now, read this twice
If you are early in your career, or you are in that frustrating middle phase where you have given it everything and the results still are not there, do not quit.
That phase does not mean you are doing something wrong. It usually means you are doing something right and the payoff just has not caught up yet.
Sales success is rarely linear. It comes in waves.
What feels like stagnation is often momentum building under the surface.
A longer runway is not a bad thing
Some careers explode fast. Relationship-based sales rarely do.
The upside of a slower start is durability. When things finally click, they tend to stay clicked.
The relationships you build now become referrals later. The trust you earn now becomes repeat business later. The reputation you build quietly becomes leverage later.
That is how sustainable sales careers are built.
My advice if you are struggling right now
Here is what I would tell my younger self if I could go back.
Keep showing up. Keep leading with value. Stop comparing your Chapter 2 to someone else’s Chapter 10.
If you are doing the work with integrity, the results will come. They almost always do.
Sometimes success does not need more effort. It just needs more time.

Final takeaway
Feeling stuck does not mean you are failing. In most cases, it means you are early.
Trust the process. Play the long game. Give yourself the runway you would give anyone else you believe in.
Questions? Contact:
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Jerad Larkin
📞 303.630.9430



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