The Real Reason to Have a Facebook Business Page (and How Realtors Should Use It)

Jerad Larkin
Oct 4
2 min read

What’s the real point of having a Facebook business page?

Here’s my honest take-it’s not about posting every day or stressing over likes. The main purpose of a Facebook business page is simple: to run ads. That’s it.

Why Create a Facebook Business Page?

To run ads on Facebook or Instagram, you must have a business page. That’s non-negotiable. Without one, you’re stuck.

But here’s where the strategy gets smart: once you create your page, invite all your personal Facebook friends to like or follow it.

Why? Because now you can run ads directly to everyone who follows your page. That includes your own network of friends, family, clients, and sphere.

Instead of blasting random people in a 15-mile radius, you’re tapping into the exact audience who already knows, likes, and trusts you.

How to Set It Up

If you haven’t set up your page yet, here’s what to do:

Create the page.Add your name, professional photo, and bio so people know who you are.
Invite your friends.Facebook lets you invite 1,000 friends per day. Do that until your whole network has been invited.
Run ads to your followers.Once your friends have liked or followed the page, you can target them with ads through Meta Business Suite.

That’s how you turn your personal network into a powerful, low-cost ad audience.

Why This Beats Posting Every Day

Posting daily is exhausting. Even worse, only a fraction of your friends will see your posts because of the algorithm.

With ads, you break through the noise. Your message is guaranteed to show up in front of the people you want to reach.

Think about it:

New listing? Run a post to your sphere.
Client event? Send an ad invite to your followers.
Need brand awareness? Run a short video ad to your network consistently.

This is the fastest way to stay in front of people without hoping the algorithm is on your side.

Real-World Example

I work with agents every week who create pages, invite their friends, and run simple ads. Here’s what happens:

A Denver Realtor ran a $50 ad to her Facebook page followers. She reached 1,200 people in her sphere - many of whom commented, liked, and even called her directly about the listing.
Another agent used this strategy to promote a client appreciation event. Instead of sending out dozens of invites, he ran an ad to his followers for $25. His turnout doubled compared to the year before.

The best part? These aren’t strangers. They’re people who already know him. The ad just kept him top of mind.

Key Takeaways

Create a business page. It’s the foundation for ads.
Invite your friends. Build your initial audience from people you already know.
Run ads to your page followers. Keep your network engaged without posting daily.

That’s the smartest way to use Facebook as a Realtor. Forget chasing likes - focus on turning your page into a low-cost advertising machine that keeps you in front of your sphere.