How to Switch to a Professional Instagram Account (So You Can Run Ads!)

Want to run ads on Instagram? You have to switch to a professional account first.

Here’s the quick answer: if your Instagram account isn’t set up as professional, you won’t be able to run Meta ads. Thankfully, it’s a simple fix that takes less than five minutes.

Why Instagram Ads Matter for Realtors

Instagram has become one of the most powerful platforms for real estate marketing. Whether you’re showing off listings, building your brand, or running retargeting ads, Instagram ads keep you in front of buyers and sellers where they spend their time. But here’s the catch: Instagram only lets you run ads through professional accounts. If you’re still using a personal account, you’re leaving opportunities on the table.

Step 1: Check if You Already Have a Professional Account

1. Open Instagram and tap your profile (bottom right).

2. Look at the top of your profile page. Do you see Professional Dashboard?

If yes, you’re good to go! If no, you’ll need to switch.

Step 2: Switch to a Professional Account

1. Scroll down and tap Edit Profile.

2. At the bottom, tap Switch to Professional Account.

3. Follow the quick prompts-Instagram will ask you to choose between Creator or Business. If you’re a Realtor, select Business so you can unlock ad tools, analytics, and integrations with Meta Business Suite.

That’s it-you’re now set up to run Instagram ads.

Why This Step Is So Important

Without a professional account:

• You can’t run Meta ads on Instagram.

• You won’t have access to analytics (like reach, engagement, and audience insights).

• You’ll miss out on connecting your account to your Facebook Business Page and Ads Manager.

With a professional account:

• You can run Instagram ads that actually reach buyers and sellers.

• You can link your profile to your business info (phone, email, website).

• You’ll unlock features like boosted posts, retargeting, and ad campaigns in Meta Business Suite.

  
  

Common Questions Realtors Ask

Do I have to pay for a professional account?

Nope! Switching is free. You only pay when you choose to run ads.

Will switching change how I use Instagram?

Not really. You’ll have a few more features, but your profile looks almost the same.

Should I choose Business or Creator?

Choose Business-it’s designed for real estate professionals, small businesses, and brands.

Final Takeaway

If you’re serious about using Instagram to grow your real estate business, switching to a professional account is non-negotiable. No pro account = no Meta ads. It’s a simple fix that makes a huge impact on your marketing.

Questions? Contact:

Want more real estate tools, resources, and marketing ideas? Subscribe at MileHighTitleGuy.com/subscribe for exclusive access and invitations to upcoming events.

Jerad Larkin – Chicago Title Colorado

📞 303.630.9430

📧 Info@MileHighTitleGuy.com