The “I Don’t Know What to Post” Shortcut: How I Use AnswerThePublic to Generate Endless Content Ideas (and Actually Get Found Online)

If you’ve ever said “I don’t know what to post”… this is the shortcut.

I use AnswerThePublic.com to see the exact questions people are already searching, then I turn one question into one short video and one blog post using the same phrasing in the title and headers so I have a real shot at showing up in Google and in AI search.

Why “I Don’t Know What to Post” Is Usually a Keyword Problem

Most people think they have a creativity problem.

They don’t.

They have a direction problem.

If you’re sitting there trying to come up with “something to post,” you’re basically guessing.

And guessing is exhausting.

When you guess, you create content that feels random. You bounce from topic to topic. You post inconsistently. You never really stack authority in one lane.

But when you use real search data, the game changes.

Because now your content is not “what you feel like posting.”

It’s “what people are already asking.”

That is the entire cheat code.

AnswerThePublic is one of the fastest ways I’ve found to get that cheat code in front of you without overthinking it.

What AnswerThePublic Does (in Plain English)

Here’s the simple version:

You type in a niche or industry.

AnswerThePublic shows you the questions people are searching around that topic, plus long tail keyword phrases.

So instead of sitting there thinking, “What should I post this week?” you get a list of:

• What is…

• How do I…

• Can you…

• Why does…

• When should…

• Which is better…

  
  

Those questions are content.

And if you answer them clearly, you become the best answer.

That is SEO.

That is GEO.

And it works because it is built on intent.

SEO vs GEO (and Why You Should Care About Both)

SEO is search engine optimization, aka showing up in Google.

GEO (generative engine optimization) is showing up inside AI answers, like when someone asks ChatGPT, “What’s the best way to do X?”

The common thread is this:

Both reward the best, clearest answer to a specific question.

If your content directly matches what someone typed, you increase your chances of showing up.

Not because you got lucky.

Because you aligned your content with the search phrase.

That’s why I love this approach for real estate pros.

Real estate agents, lenders, and title people are all fighting for attention, but very few are being intentional with search-based content.

If you become consistent with answering the questions people are already asking, you win over time.

My Simple “One Question” Workflow

This is the repeatable system I follow, and it’s the same one I teach when I’m talking content strategy.

Step 1: Pick one question

Not ten.

Not twenty.

One.

If you try to do too much, you won’t do anything.

Step 2: Create one short video answering it

Keep it simple.

A tight, clear answer.

No fluff.

No rambling.

Step 3: Turn the video into a blog post using the same phrasing

This part matters.

Use the exact question in:

• The blog title

• The first header

• A few subheaders

  
  

You’re not “keyword stuffing.”

You’re being obvious.

You’re making it easy for search to understand what the page is about.

Step 4: Post consistently so your authority stacks

This is where people fall off.

They do it once, don’t see immediate results, and quit.

But search content is a compounding asset.

One blog post is a scratch ticket.

Twenty blog posts is a strategy.

Fifty blog posts is a presence.

One hundred blog posts is authority.

That’s the long game I’m playing, and it is absolutely worth it.

Why This Works So Well for Local Pros (Especially in Real Estate)

Real estate is full of local, high-intent searches.

People don’t just search “title insurance.”

They search:

• “Do I need title insurance in Colorado?”

• “How long does title take in Denver?”

• “What does a title company do?”

• “What is an ILC vs survey in Colorado?”

• “What happens if there’s a lien on a property?”

  
  

Same for agents:

• “How long does it take to buy a home in Denver?”

• “What is earnest money in Colorado?”

• “What’s the difference between list price and sale price?”

• “What are seller concessions?”

• “How do I win a bidding war?”

  
  

Same for lenders:

• “What credit score do I need to buy a house?”

• “What is a rate buydown?”

• “What is a 2-1 buydown?”

• “How much are closing costs in Colorado?”

  
  

Those are questions with intent.

If you answer them in a clear, helpful way, the right people find you.

Not everybody.

The right people.

That’s the goal.

How to Choose the Best Questions (So You Don’t Waste Time)

When you pull up AnswerThePublic, you’re going to see a lot.

Here’s how I filter fast.

Pick questions that are:

1) Specific

“Real estate tips” is broad.

“What to do after a home inspection” is specific.

Specific questions convert better and rank better.

2) High intent

A question like “What are closing costs?” is closer to a transaction than “Is real estate a good career?”

Both can be useful, but the first one is more likely to bring a real client.

3) Easy to answer in 60 to 90 seconds

If it requires a 12-minute explanation, it’s probably better as a longer YouTube video.

For this workflow, I like questions I can answer quickly and clearly.

4) Relevant to your lane

This is where authority stacks.

If you want to be known for Denver real estate marketing, don’t bounce into random topics every week.

Pick your lane, then answer questions inside that lane.

Examples You Can Steal Right Now (Real Estate, Lending, Title)

Here are some question ideas you could plug into AnswerThePublic and build content around immediately.

For real estate agents

• How do I price my home to sell in Denver?

• What should I fix before listing my house?

• How do I choose a real estate agent?

• What happens at a final walkthrough?

• How long does closing take?

  
  

For mortgage lenders

• How do I improve my credit score fast?

• What documents do I need for a mortgage?

• What is DTI and why does it matter?

• How much money do I need to buy a house?

• What is the difference between pre-qualification and pre-approval?

  
  

For title and escrow education (my world)

• What is title insurance and why do I need it?

• What does a title search cover?

• What is an easement and how does it affect property?

• What is a lien and how do you remove it?

• What is the difference between an ILC and a survey?

  
  

If you posted one question per week, you’d have 52 weeks of content.

If you posted twice a week, you’d have 104 pieces of content.

That’s how this becomes a system, not a stressful guessing game.

How I Turn One Question Into Multiple Pieces of Content

Here’s where this gets fun.

You’re not just making a video.

You’re creating an asset.

A simple “content stack” from one question can look like this:

• 1 short Instagram Reel or TikTok

• 1 blog post on your website

• 1 email to your database linking to the blog

• 1 Google Business Profile post (if it fits)

• 3 story slides summarizing the answer

• 1 carousel post with the steps

  
  

Same idea.

Different formats.

That is how you stay visible without reinventing the wheel every day.

The Blog Formatting Trick That Helps You Rank

I want to make this super practical.

When you write the blog, use the question phrasing in a few places on purpose.

Example question: “What does a title company do?”

Your blog structure could be:

• Title: What Does a Title Company Do?

• H2: What does a title company do during a real estate transaction?

• H2: What does a title company check for?

• H2: What does a title company do at closing?

• H2: What does a title company do after closing?

  
  

That is not complicated.

But it is incredibly clear.

You’re matching search intent, and you’re making it easy for search engines and AI tools to understand your content.

Consistency Is the Real Superpower

Most people underestimate consistency because it feels boring.

But consistency is what creates:

• familiarity

• trust

• authority

• search footprint

  
  

Here’s how I think about it.

If you answer one real question per week for a year, you become the person with 52 answers in your niche.

Most people in your market have zero.

So you don’t have to be “the best marketer.”

You just have to be the most consistent answerer.

That’s it.

That’s the game.

A Simple Weekly Schedule You Can Follow

If you want a plan that doesn’t feel overwhelming, here’s an easy cadence.

Weekly plan (about 60 minutes total)

Monday (10 minutes)

Pick one question on AnswerThePublic.

Outline 3 talking points.

Tuesday (15 minutes)

Record the short video.

Wednesday (20 minutes)

Turn it into a blog post.

Use the same question as the title and a couple headers.

Thursday (10 minutes)

Post the blog, then share it.

Friday (5 minutes)

Repost the video or pull one quote from the blog.

That’s it.

That is a realistic system you can actually stick to.

Common Mistakes I See (So You Don’t Waste Months)

Mistake 1: Trying to go viral instead of trying to be found

Viral content is nice.

Search content compounds.

If your goal is inbound business, being findable matters more than being trendy.

Mistake 2: Making it too complicated

One question.

One answer.

One post.

Repeat.

Mistake 3: Changing your topic every week

Pick a lane and build depth.

Depth wins.

Mistake 4: Not using the question phrasing

If the question is “How long does closing take,” don’t title your post “Closing Timeline Tips.”

Be obvious.

Use the question.

Final takeaway

If you’re trying to get found online without guessing what content to make, AnswerThePublic is a no brainer.

The shortcut is not being more creative.

The shortcut is being more intentional.

Find the questions people are already searching, answer them clearly, and keep doing it long enough that your authority stacks.

That’s how you show up first.

That’s how you stop overthinking.

That’s how you build a real online presence that compounds over time.

Questions? Contact:

Jerad Larkin, Chicago Title Colorado

Phone: 303-630-9430

Email: Info@MileHighTitleGuy.com

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