Should You Pay for the Blue Check Mark on Instagram or Facebook?

Jerad Larkin
Oct 6
2 min read

Should you pay for that blue check mark on Instagram or Facebook?

The quick answer: yes-and here’s why.

What Meta Verified Actually Does

Most people think the blue check is just about status or looking “official.” But in reality, it’s more like an insurance policy for your social media accounts.

If your Facebook or Instagram ever gets hacked, locked, or flagged by mistake, Meta Verified gives you direct access to a human support team-not just endless forms and bots.

That’s huge. Ask anyone who has ever been locked out of their account for weeks without help, and you’ll see the difference.

My Personal Experience

Last month, my personal Facebook account randomly got locked out. No warning, no explanation.

I’m convinced the only reason I got it back is because I was paying for Meta Verified. Without that subscription, I’d probably still be waiting on some automated response, hoping someone at Meta noticed.

That experience turned me into a believer.

The Cost of Meta Verified

Here’s the current pricing:

$15/month per account (Facebook or Instagram)
$25/month for both together

Think of it this way-if your real estate business depends on your online presence, that’s the cheapest form of “insurance” you’ll ever buy.

One lost account could mean losing access to:

Years of content and branding you’ve built
Thousands of followers and connections
Paid ads running through those accounts
DMs from potential clients and referral partners

For real estate professionals, that’s not just inconvenient. It could cost you real business.

Why It Matters for Real Estate Agents

As a Realtor, lender, or investor, your Facebook and Instagram profiles are more than just social media accounts-they’re your digital storefront.

Clients check your profile before they work with you.
Your ads are tied directly to these accounts.
Your content and marketing consistency builds your brand over time.

Losing access isn’t just frustrating-it can shut down your lead generation overnight.

When you think about it that way, $25/month is cheap compared to what you’d spend on one dinner out.

So, Should You Pay for It?

If you’re serious about protecting your business and brand, the answer is yes.

Meta Verified doesn’t just make you look official-it gives you direct support when you need it most. For me, it already paid for itself the first time I needed it.

So I’ll ask you this: Would you pay $15-$25 a month to make sure your social media business assets are protected?

Because for most real estate professionals, it’s a no-brainer.

Meta Verified is more than a vanity badge. It’s a smart investment in protecting the accounts your business depends on every day.