Listing Sitting Too Long? 3 Marketing Fixes That Actually Work

If you're a real estate agent staring at a listing that just won’t budge, you’re not alone.

In today’s market, even well-priced and well-presented properties can struggle to gain traction. Whether it's due to shifting buyer demand, rising interest rates, or simply poor visibility, a stale listing can feel like a heavy weight.

But here’s the good news—it doesn’t have to stay that way.

In this post (and video below), I’ll walk you through three creative and actionable strategies you can use to breathe new life into your listing and get it back in front of serious buyers. These are marketing tactics I help agents implement every week—and yes, they work.

1. Market the Listing as an Assumable Loan (If It Qualifies)

Assumable loans are one of the most underused marketing angles in the real estate industry today. If your listing has an FHA or VA loan with a low interest rate, there’s a chance it could be assumable—and that could be a huge selling point.

Buyers could step into a 3% mortgage when today's rates are hovering around 7%. That’s powerful.

Here's what you can do:

• Confirm if the loan is assumable. DM me if you want help checking.

• Highlight the assumable rate in your listing description.

• Create a simple graphic for social media or print flyers.

• Record a short explainer video for Instagram or Reels.

By reframing the listing as a financing opportunity—not just a property—you can tap into a completely different pool of interest.

2. Run Targeted Meta Ads to Agents and Out-of-Town Buyers

Meta (Facebook and Instagram) ads aren’t just for lead generation—they’re also fantastic for getting eyes back on a listing that’s gone quiet.

Here’s how I recommend running a quick, cost-effective campaign:

• Target local real estate agents who may have qualified buyers but missed your listing.

• Reach relocation buyers in other states who are looking in your area (I like to geo-target cities that feed into Denver).

• Use engaging creative: a simple Reel, drone footage, or a carousel of photos.

• Include the assumable loan angle if applicable.

This type of campaign can cost under $100 and still get you hundreds of new eyeballs on the property within days.

If you need help setting up a quick ad campaign that actually converts, just reach out—I’ve helped agents all over Colorado do exactly that.

3. Leverage Google Ads to Reach Active Buyers

Unlike Meta ads, which are interruption-based, Google Ads target people who are actively searching. That’s a huge difference.

Think of someone searching “3 bedroom home in Cherry Creek under $900k.” You can appear right at the top of that search with a well-crafted Google Ads campaign.

What I love about Google Ads:

• You can target by zip code, keywords, and even buyer intent

• The platform works great for specific listing pages

• You can include call extensions, maps, and direct links to schedule a showing

Even a small daily budget of $10 can make a difference when optimized correctly. Most agents never take advantage of this tool—and that’s your edge.

Final Thoughts: Don’t Let That Listing Go Stale

The worst thing you can do with a slow-moving listing is nothing.

Every day that goes by without action means lost momentum—and potentially, a frustrated seller.

If your listing has great bones but just isn’t getting traction, try these three marketing plays:

• Leverage the power of assumable loans

• Target the right audiences with Meta ads

• Reach active buyers through Google Ads

The Denver market (and most Colorado submarkets) are competitive, but smart, strategic marketing still works. If you want help reviewing your listing, checking for assumability, or setting up affordable ad campaigns—let’s connect.

Based in Denver | Partnering with real estate agents across Colorado

Visit MileHighTitleGuy.com for tools, templates, and events

Call or text me at 303.630.9430

Email me at info@MileHighTitleGuy.com