I Googled “What Is Title Insurance” Before I Sold It for a Living

How does someone end up in title insurance sales if they didn’t even know what title insurance was?

I stumbled into it through one great conversation, one late-night Google search, and a couple of people who pushed me to go all in.

The moment I realized I had no idea what I was getting into

True story. When I first started thinking about getting into title insurance sales, I literally Googled:

“What is title insurance?”

Not “how to sell title insurance.” Not “how to be a top title rep.” Not “how does escrow work.”

Just… what is it?

That one search tells you everything you need to know about where I was at the time. I was curious, I was open, and I had no clue what this world actually looked like.

And honestly, I think that’s the real beginning for a lot of people. Not with a perfectly mapped-out career plan, but with a nudge, a question, and a willingness to learn.

Shoutout to the person who planted the seed: Lauren Greer

If I’m giving credit where it’s due, Lauren Greer deserves a huge chunk of it.

Lauren works in escrow sales in California and she’s currently with First American Title in Los Angeles. We were at a party in LA, just talking like normal people do, and she said something along the lines of:

“Hey, you should consider going into title insurance sales.”

And I remember looking at her like she had just suggested I become a commercial fisherman.

“What is that?”

That’s when the Googling happened.

But more importantly, that’s when the curiosity kicked in.

Because when someone you trust casually mentions a career path like it’s obvious, you start wondering what they see that you don’t. You start thinking, “Wait… is there something here?”

There was.

My first lesson: the title world is bigger than most people think

When most people hear “title insurance,” they think it’s just another line item on a closing disclosure.

They think it’s paperwork. A requirement. A boring part of the transaction.

And sure, from the outside, it can look like that.

But once I started learning what title insurance actually does, I realized something:

Title is one of the few parts of the real estate process where you can genuinely protect people from major issues they never saw coming.

We’re talking about things like:

• Unknown liens

• Recording errors

• Fraud and forgery

• Chain of title issues

• Claims that show up years later

  
  

Most buyers and sellers will never experience a title claim, and that’s the point. Title insurance is designed to be the thing you’re grateful exists if something goes sideways.

So in the beginning, my brain went from:

“What is title insurance?”

to

“Oh… this is actually important.”

The next turning point: discovering someone doing it differently

As I kept researching the industry, I stumbled across Wade Vander Molen, aka the DC Title Guy.

What caught my attention wasn’t just that he sold title insurance.

It was how he positioned himself.

He was doing something that instantly clicked for me:

He was helping real estate agents with marketing strategies, business growth, and content ideas, while also being a title professional.

That’s when I had my first “wait a second…” moment.

Because I’d always been obsessed with marketing, systems, and building a brand. I love the game of getting attention, earning trust, and staying top of mind without being salesy.

So seeing Wade blend title with marketing education made me think:

This isn’t just a title job. This can be a platform.

And it gave me permission to lean into what I already loved.

Here’s the DC Title Guy website link:

https://dctitleguy.com/

The phone call that pushed me to go all in

I ended up jumping on a long phone call with Wade.

And I’m going to be real with you: you don’t forget conversations like that.

He encouraged me to go all in, not just on title, but on the idea of carving out a niche.

That mattered, because a lot of people enter title insurance thinking the only way to win is:

• Drop donuts

• Do pop-bys

• Sponsor everything

• Pray people remember you

  
  

I’m not knocking any of that. Relationships matter. Being visible matters.

But I’ve always believed there’s a better long-term play:

Be genuinely useful.

Teach what you know.

Help people grow.

And let the business be a byproduct of the value you bring.

That’s what Wade reinforced for me.

The identity shift that changed everything

At some point, I stopped trying to force myself into the “traditional title rep” mold and I started saying this out loud:

I’m a real estate marketing consultant that happens to sell title insurance.

That sentence has guided basically everything I’ve built since.

Because when I lead with value, education, and tools that make agents’ lives easier, I don’t have to chase business in the same way.

I get to build real relationships.

The kind where people call me before they have a transaction, not just when they need a title quote.

The kind where I’m not just “a vendor.”

I’m part of their business growth plan.

What I wish every agent knew about title reps (the good ones, at least)

Here’s my honest take.

The best title reps are not trying to “get your business.”

They’re trying to earn trust by making you better at your job.

That can look like a lot of things, like:

• Helping you systematize your client follow-up

• Giving you marketing ideas that actually fit your style

• Teaching you how to create content without overthinking it

• Helping you promote listings in a way that attracts attention

• Offering tools, templates, and resources you can actually use

• Being a second brain when you’re slammed

  
  

And yes, of course we still do title and escrow. That part matters too. A smooth closing is everything.

But if you only ever hear from a title rep when they want something, you’re missing out on what a real partnership can look like.

How I built my “marketing first” approach here in Colorado

Once I leaned into this identity, everything got easier to build.

Instead of thinking, “How do I get more agents to send me deals?”

I started thinking:

“How do I become the most useful person in an agent’s world?”

That mindset leads to actions like:

• Hosting classes (even if one person shows up)

• Running workshops that help agents actually implement systems

• Sharing tools that save time

• Creating content that makes agents feel seen and supported

• Being consistent with value-based touchpoints

  
  

It also forces me to stay sharp. If I’m going to teach marketing, AI, branding, video, Google Business, SEO, and all the things, I have to keep learning.

That’s the fun part for me.

Why this story matters if you’re an agent reading this

If you’re a real estate agent, I want you to take a few things from my origin story:

1) You don’t need a perfect plan to build something great

I started with a Google search. That’s it.

You can start messy. You can start unsure. You can start with questions.

Momentum beats perfection.

2) The people around you matter more than you think

One conversation with Lauren started the path. One phone call with Wade helped shape the direction.

Pay attention to the people who nudge you toward growth. They might be seeing your potential before you see it.

3) Your niche is your advantage

The fastest way to stand out in real estate is not to be louder.

It’s to be clearer.

Clear about who you help.

Clear about what you bring.

Clear about what someone gets when they work with you.

That’s true for agents, lenders, and yes, title people too.

4) Real relationships are built through usefulness

If you only reach out when you need something, people feel it.

If you consistently show up with ideas, support, and tools that help, people remember that.

My promise to agents I work with

If you’re in my world, here’s what I’m always trying to do:

• Help you grow your business

• Save you time

• Help you market smarter

• Make content feel easier

• Give you practical tools, not fluff

• Be the resource you actually want to call

  
  

That’s it.

I’m not here to be another name in your phone.

I’m here to be the person you think of when you want to level up.

Final takeaway

I got into title insurance because of a suggestion at a party, a Google search, and a couple of people who showed me what was possible.

But I stayed, and I built my whole platform around it, because I realized title can be more than a transaction.

It can be a relationship business built on real value.

And I’m still all in on that.

Want more real estate tools, resources, and marketing ideas?

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Questions? Contact:

Jerad Larkin Chicago Title Colorado

Phone: 303-630-9430

Email: Info@MileHighTitleGuy.com