How to Use ChatGPT Smarter for Real Estate Marketing

Jerad Larkin
Oct 9
2 min read

If you’re using ChatGPT (or any AI) for your real estate marketing, here’s a quick hack: be specific about WHO and WHERE.

Think about your ideal client-first-time homebuyers, downsizing empty nesters, veterans, or luxury buyers-and the part of town you actually love working in.

Then, add that into your prompt so AI gives you tailored responses that sound like they were made just for your market.

Example: “Give me 5 Instagram post ideas for first-time buyers in Denver who are looking for homes under $500k.”

The more specific you get, the more relevant your results will be… and the more your content will connect.

Why Specificity Wins in Real Estate Marketing

One of the biggest mistakes real estate pros make when using AI is keeping their prompts too vague. If you just type:

“Write an Instagram post about buying a home.”

You’ll get generic content. The kind of stuff that doesn’t stand out and feels like it could have been written for any agent in any city.

But when you zero in on your audience (WHO) and your market (WHERE), ChatGPT shifts from giving you bland ideas to spitting out content that feels personal and hyper-local.

Examples of Niche Prompts That Work

Here are a few real estate-focused prompt formulas you can swipe right now:

First-time buyers: “Create 3 Instagram captions that explain the homebuying process in [Your City] for first-time buyers under $500k.”
Luxury clients: “Write a blog outline about what luxury buyers should know before purchasing in the [Neighborhood Name] area of [City].”
Veterans: “Give me 5 Facebook post ideas that explain VA loan benefits to veterans looking to buy in [Your City].”
Empty nesters: “Draft an email campaign for homeowners in [City] looking to downsize into low-maintenance homes.”

Each version speaks directly to a real audience you’re trying to reach.

How This Builds Connection With Your Clients

When your content sounds like it was written just for them, your clients feel:

Understood (“This agent really gets my situation.”)
Confident (“They know this part of town better than anyone.”)
Ready to engage (“I should reach out for more info.”)

That connection is what turns a casual social post into a lead, or a quick email into a listing appointment.

Next Steps: How You Can Apply This Today

Pick your audience. Are you targeting buyers, sellers, investors, or a niche like veterans or luxury?
Pick your location. City, neighborhood, or even a subdivision you want to farm.
Write your next prompt. Always include WHO and WHERE.
Test the content. Does it sound specific to your market? If yes-you’re on the right track.

AI is powerful, but only if you guide it. The best prompts include your audience and your market. That’s how you go from cookie-cutter content to marketing that actually connects and drives results.