Blogging is a powerful tool for real estate agents and marketers alike. When done properly, it can drive organic traffic, engage your target audience, and establish your authority in your industry. In this guide, I'll walk you through the process of creating a professional, SEO-friendly blog post on Wix.com. We'll cover everything from embedding a YouTube video to optimizing your content for search engines.
This blog is designed for real estate agents and other professionals who want to leverage content marketing to grow their business. Whether you're new to Wix or looking to improve your blogging strategy, this tutorial will have you covered.
Why Blogging on Wix Matters
Wix is a versatile platform that allows users to easily create and manage blog posts without needing advanced technical skills. Its blogging tool is particularly useful for real estate agents who want to repurpose content, such as Instagram videos, into a polished blog post.
Some benefits of blogging on Wix include:
Ease of Use: Intuitive tools for writing, embedding media, and organizing posts.
SEO Optimization: Built-in features to improve your site's visibility on search engines.
Content Repurposing: Turn social media posts into long-form blogs to reach a wider audience.
Let’s dive into the step-by-step process.
Step 1: Log Into Your Wix Dashboard
To get started, log into your Wix account and navigate to the Blog section on the left-hand menu. From there, click on Posts to view your existing content or create a new one.
Pro Tip: If you're starting fresh, consider organizing your posts into categories. This helps readers find relevant content and improves your SEO.
Step 2: Repurpose Your Social Media Content
If you’re like me, you probably have a library of short-form vertical videos on Instagram, YouTube Shorts, or TikTok. These videos are gold for repurposing into blog posts.
Here’s how to start:
Choose a video to turn into a blog post.
Copy the caption or description from the video.
Paste it into a tool like ChatGPT to generate a detailed, SEO-optimized blog post draft.
For example:
I use ChatGPT to elaborate on my Instagram captions. I give it the role of an SEO expert and instruct it to create a blog post targeting real estate agents. This ensures my content is keyword-rich and engaging.
Step 3: Create Your Blog Post on Wix
Once you have the draft, go back to Wix and click Create New Post. Start by adding a compelling title. For instance, if your video is about real estate video marketing, you could use a title like:
"Mastering Real Estate Video Marketing: Tips for Realtors"
After adding the title:
Paste the first paragraph of your blog draft into the content editor.
Add a YouTube video embed (covered in the next step).
Space out your text to make it visually appealing.
Formatting Tip: Use dividers between sections to improve readability. In Wix, click on Add > Divider to break up blocks of text.
Step 4: Embed Your YouTube Video
Visual content is essential for keeping your audience engaged. Embedding a YouTube video in your blog post is easy with Wix:
Find your video on YouTube.
Right-click on the video and select Copy Embed Code.
In the Wix editor, click Add > Video > Embed and paste the code.
Your video will now be embedded directly into your blog post. Place it below the first paragraph for maximum impact.
Step 5: Add Images to Enhance the Blog
Adding visuals such as images or thumbnails breaks up text and adds context. Here’s how to do it on Wix:
Click on Add > Image > Upload Media.
Choose an image from your computer, such as the thumbnail you used for your video.
Resize the image to fit naturally within the blog layout.
For SEO purposes, don’t forget to add alt text to your images. This helps search engines understand the content of your images and improves accessibility.
Step 6: Optimize for SEO
Search engine optimization (SEO) is critical to ensure your blog gets seen by the right audience. Wix offers an SEO panel to help you fine-tune your content.
Key SEO Steps:
Meta Description: Write a concise, keyword-rich summary of your post. For example:
"Learn how to create an SEO-friendly blog post on Wix, including tips on embedding YouTube videos and optimizing for real estate agents."
Alt Text: Add a brief description to your images that includes relevant keywords.
Focus Keywords: Use long-tail keywords like "real estate video marketing" and "blogging for realtors."
Make sure all your SEO fields are completed before publishing.
Step 7: Categorize and Schedule Your Post
Organizing your blog posts into categories makes it easier for readers to find related content. For this tutorial, you might categorize the post under:
Video Marketing
Real Estate Tips
After categorizing, schedule your post for publishing. This allows you to maintain a consistent posting schedule, which is key for building an audience.
Step 8: Publish and Promote
Once your blog is polished and optimized, it’s time to publish! But don’t stop there. Promote your blog post across your social media platforms to drive traffic.
Promotional Tips:
Share the blog link in your Instagram stories.
Post snippets of the content on LinkedIn.
Include the blog in your email newsletter.
Final Thoughts
Blogging on Wix is a straightforward process that can yield big results when done properly. By repurposing your social media content, embedding videos, and optimizing for SEO, you can create engaging posts that attract real estate agents and other professionals.
Questions? Contact:
Phone: 303.630.9430
Email: Info@MileHighTitleGuy.com
Follow along at MileHighTitleGuy.com for more real estate tools, resources, and marketing ideas!
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