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  • Writer's pictureJerad Larkin

How to Analyze Facebook and Instagram Ads Performance in Meta Business Suite | Step-by-Step Guide

Updated: Jan 21

📍 If you're running Facebook or Instagram ads through the Meta Business Suite, it's crucial to know how they're performing. In this step-by-step guide, I'll show you how to check metrics like click-through rate, impressions, and reach. Follow along to gain insights into your ad campaigns and make data-driven decisions!

Understanding the Basics: Accessing Ads Manager To begin, head over to Facebook or and locate the Ads Manager. The process might seem daunting at first, but our step-by-step tutorial will make navigation a breeze.

Ensuring the Right Setup: Checking Your Ads Account Avoid common pitfalls by ensuring you're signed in under your business account rather than your personal one. We'll guide you through the process to guarantee your analytics are attributed to the correct account.

Crucial Settings: Adjusting Date Presets for Comprehensive Insights Don't let default timeframes limit your analysis. Learn how to set the date presets to "maximum" to unlock a wealth of historical data. This step is crucial for a thorough understanding of your ad performance.

Deep Dive into Campaigns, Ad Sets, and Ads Navigate the Ads Manager interface like a pro. We'll help you explore your campaigns, ad sets, and individual ads, providing insights into their setup and performance metrics.

Decoding Metrics: Reach, Impressions, and Frequency Score Understand the language of advertising metrics. We break down the significance of reach, impressions, and the often misunderstood frequency score. Gain valuable insights into how your ads are resonating with your audience.

Making Informed Decisions: Adjusting Ad Spend Based on Metrics Discover how to interpret your frequency score and leverage it to optimize your ad spend. We share personal tips on achieving an optimal frequency score and extending the lifespan of your ads.

Personalized Tips from the Pros As a bonus, we provide personalized tips and recommendations based on real-world experience. Whether you're a seasoned real estate professional or just starting, these insights can elevate your advertising strategy.

Connect with Us and Stay Informed Feel free to reach out with any questions or clarifications. Connect with Jerad Larkin from Chicago Title, and visit for additional real estate tools, resources, and marketing strategies.

Subscribe for More Insights Stay ahead in the real estate game by subscribing to our channel. Receive timely updates, in-depth tutorials, and valuable tips straight to your inbox. Don't miss out on the latest trends and strategies to elevate your real estate business.

Conclusion: Elevate Your Real Estate Advertising Strategy In conclusion, mastering Facebook and Instagram ads through the Meta Business Suite is a game-changer for real estate agents. Use this guide as your roadmap to navigate the intricacies of ad analytics and make data-driven decisions that propel your business forward. Unlock the full potential of your real estate advertising efforts.


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