How Realtors Can Work Smarter (Not Harder) With AI + Tech

Jerad Larkin
2 days ago
3 min read

Want to be more efficient in your business and your life?

Let’s be real-real estate isn’t slowing down. But with the right tools and tech, you can.

The good news: today’s AI and automation platforms give you the ability to save hours each week, show up like a pro with better data, and build a personal brand without feeling chained to your phone or laptop.

In this post, I’ll break down exactly how Denver real estate agents (and really, any agent) can use AI and tech to work smarter-not harder.

Why Efficiency Matters More Than Ever in Real Estate

Between showings, client communication, contract deadlines, and constant networking, there’s never enough time in the day.

The agents who win are the ones who master leverage-using the right systems and tools so they can focus on what only they can do: building relationships and closing deals.

That’s where AI and automation come in. In my AI + Tech for Realtors classes, I walk through practical tools that help you:

✅ Save hours every week with smart automations
✅ Leverage MLS data to impress clients
✅ Automate your social media and client touchpoints
✅ Create polished, scroll-stopping content faster

Saving Hours With AI

Think about how much time you spend writing listing descriptions, CMA reports, or blog posts.

With AI tools like ChatGPT or Balzac AI, you can:

Generate compliance-aware MLS listing descriptions in minutes
Produce SEO-optimized blog content for your website without outsourcing
Turn raw MLS data into polished, client-ready reports

Instead of staring at a blank screen, AI gives you a first draft-then you tweak it so it sounds like you.

Looking Like a Pro With Better Data

Clients don’t just want your opinion. They want data.

That’s why I show agents how to export MLS data, upload it into ChatGPT, and instantly generate market insights, seller talking points, or neighborhood reports.

You can use these AI-powered reports to:

Back up your pricing strategy in a listing presentation
Educate buyers about market shifts
Create social media content that positions you as the market expert

When you walk into a meeting with custom charts, graphs, and market breakdowns, you immediately stand out from the competition.

Automating Social Media & Client Touchpoints

Staying consistent on social media and following up with your database is tough-especially when you’re juggling multiple transactions.

That’s where automation shines:

Meta Ads + Retargeting: Upload your client list, set up custom audiences, and run reminder ads so people see you everywhere.
Email Sequences: Use tools like GMass to send personalized follow-up emails that track opens, clicks, and even auto-follow-up if someone doesn’t reply.
Social Scheduling: Batch content once, then automate your posts so you’re consistent without daily stress.

The agents who build systems around follow-up and visibility are the ones who stay top of mind.

Creating Better Content, Faster

Content is currency in real estate. But it doesn’t have to take hours.

Here are a few hacks:

Use ChatGPT for content outlines and captions-just paste in your topic and let it do the heavy lifting.
Turn MLS data into graphics with Gamma.app, so you’ve got pro-looking visuals in minutes.
Repurpose one piece of content into many: A blog can become a LinkedIn post, an Instagram Reel, and a YouTube video clip.

Your job is to hit “publish,” not get stuck editing endlessly.

The Mindset Shift: Work Smarter, Not Harder

Efficiency isn’t about cutting corners-it’s about reclaiming your time so you can:

Focus on your clients instead of paperwork
Spend more time building relationships
Actually enjoy the business you’re building

When you put the right tools in place, you stop reacting to your business and start running it.

Real estate isn’t slowing down, but that doesn’t mean you have to burn out.

By adopting AI, automation, and smarter tech, you can save hours each week, look more professional in front of clients, and stay consistent with your marketing.

And the best part? These tools aren’t replacing you-they’re helping you shine.