How Realtors Can Use Projects and GPTs in ChatGPT to Automate Their Business

Opening question: What is the real difference between Projects and GPTs inside ChatGPT, and how can they actually save you time in your real estate business?

Quick answer: Projects let you build flexible workflows you can update anytime. GPTs are more structured, can be shared with your team, and give you consistent results. Both help you automate the tasks you repeat every day.

The Real Estate Tasks You Should Not Be Doing Manually Anymore

If you’re like most agents, you repeat the same tasks daily. Listing descriptions, social media captions, video scripts, emails.These are the exact types of tasks AI can take off your plate.

Once you build a system inside ChatGPT, you stop rewriting the same content over and over. You just drop in the property address, the topic, or the scenario and let the system handle the rest.

This is how you turn hours of work into minutes.

What a Project Is and Why It Matters

Projects inside ChatGPT act like your own custom workspace. You load the instructions once and keep refining them as your workflow improves.

A few examples of great Projects for Realtors include:

• A reusable listing description builder

• A social media caption system written in your voice

• A pre built email follow up system

• A CMA explanation generator for seller clients

The power of Projects is flexibility. You can update them at any time to match your current tone, your brand, or the type of content you create.

What a GPT Is and When You Should Use One

A GPT is like a packaged version of your instructions. It follows a set structure and performs the task the same way every time.

The benefit is consistency.If you have a team, everyone can use the same GPT and stay on brand.

A few GPT ideas that work extremely well for Realtors:

• A Listing Description GPT

• A Video Script GPT

• A Lead Follow Up GPT

• A Social Post Generator GPT

These tools keep your content clean, consistent, and professional across every platform.

Why These Two Tools Save You Hours Every Week

When you build a Project or GPT, you’re no longer starting from zero. You’re letting ChatGPT follow your saved system.

It already knows your:

• Voice

• Brand

• Structure

• Audience

• Preferences

So instead of rebuilding the entire setup, you feed it the details and it runs the full workflow automatically.

This is what creates true leverage.

What We Created in the Class

To show how powerful this can be, we built two tools that every Realtor needs.

1. A Listing Description Generator

Upload your MLS photos, type in the address, and it creates a polished description that fits your MLS character limit and follows compliance.

2. A Video Script Generator

Drop in your topic and immediately get a script written in your natural speaking rhythm so you can record your next Instagram Reel or YouTube Short in minutes.

Agents waste so much time staring at a blank screen.When these tools are set up correctly, you never start from scratch again.

Why This Matters for Your Marketing Consistency

The most successful agents are not the ones who work the hardest.They are the ones who build systems.

Projects and GPTs help you:

• Stay consistent without burnout

• Free up mental space for higher level work

• Build content faster

• Reduce back and forth revisions

• Show up professionally across every channel

These systems turn daily marketing into a smooth repeatable process.

Want the Prompts or Want Help Setting Up Your Own System?

If you want access to the exact prompts we used in the class or want help building your own ChatGPT systems for your listings, your videos, or your social media content, you can reach out anytime.

I’m always happy to help agents integrate AI into their business in a way that feels simple and saves real time.

Final takeaway

Projects and GPTs are not just cool features. They are automation tools that remove repetitive work from your day and help you stay consistent with your marketing. When you build these once, they save you time every single week.

Questions? Contact:

Want more real estate tools, resources, and marketing ideas? Subscribe at MileHighTitleGuy.com/subscribe for exclusive access and invites to upcoming classes and events.

If you have questions or want help setting up your AI systems:

Jerad Larkin

Phone: 303.630.9430

Email: Info@MileHighTitleGuy.com