How Real Estate Agents Can Use AI to Save Time, Win Listings, and Grow Their Business
- Jerad Larkin
- Aug 17
- 5 min read
Question: How can real estate agents actually use AI to save time and grow their business without getting overwhelmed?
Answer: AI tools like ChatGPT and Gamma.app can help you write listing descriptions, analyze MLS data, and create visually stunning reports in minutes. When used correctly, they don’t replace your expertise—they give you back hours each week and help you look more professional with clients.
Why AI Feels Overwhelming for Real Estate Agents
If you’ve ever opened ChatGPT or another AI tool and thought, “This is too much. Where do I even start?” you’re not alone.
Think back to when smartphones first came out. The iPhone launched with just a handful of apps. Within months, there were hundreds—then thousands—many of which did the same thing. Choosing which ones to use was confusing.
That’s exactly where we are with AI in real estate. There are dozens of platforms—ChatGPT, Claude, Perplexity, DeepSeek, Grok—and new ones launch every week. They all promise to help, but which ones actually matter to you as an agent?
Here’s the good news: you don’t need all of them. For 90% of real estate professionals, ChatGPT is the one to focus on.
ChatGPT: Your AI Assistant for Real Estate
So, what is ChatGPT?
It’s what’s called a large language model (LLM). That means you can type questions or upload documents, images, and even videos, and ChatGPT can analyze that information and give you answers.
The real power isn’t in what ChatGPT can do—it’s in how well you ask it to do something. Garbage in, garbage out. That’s why learning how to “talk” to
ChatGPT is the first step to making it useful in your real estate business.
Step One: Customize ChatGPT for Your Business
If you remember one takeaway from this post, make it this:
👉 Log into ChatGPT and customize it.
Here’s how:
Open ChatGPT on your desktop.
Bottom left, click your profile.
Select “Customize ChatGPT.”
Answer the five setup questions:
What should ChatGPT call you?
What do you do? (Example: “I’m a real estate agent in Denver specializing in luxury listings.”)
What personality should ChatGPT have?
What traits should it know about you?
Anything else it should know to better respond in your voice?
Pro tip: Copy these questions into ChatGPT and have it answer them for you, based on your website or bio. Then paste those back into your customization settings.
This one step helps ChatGPT respond in your tone of voice and eliminates the “robot-sounding” answers most people get.
Free vs. Paid ChatGPT: Which One Should You Use?
The free version is fine for dabbling. But if you’re serious about saving time, the $20/month paid version is worth it.
With ChatGPT Plus, you get:
Access to the latest model (currently GPT-5).
The ability to upload PDFs, spreadsheets, and images.
Access to OpenAI’s AI video and image creator, Sora.
More availability (no “come back tomorrow” messages).
If you’re constantly hitting usage limits or want to analyze MLS spreadsheets, the upgrade is non-negotiable.
Real Estate Tasks ChatGPT Can Do for You
Here are a few high-impact ways you can use ChatGPT today:
1. Write Listing Descriptions from Photos
Upload your best 10 listing photos and ChatGPT will generate a full MLS-ready description—compliance-friendly and under the character limit.
2. Analyze Why a Listing Isn’t Selling
Export your subject property and local sold data from your MLS. Upload them into ChatGPT with my custom prompt, and it will tell you why your listing hasn’t moved compared to comps—and give you seller-friendly talking points.
3. Create Market Reports for Farming or Presentations
Download neighborhood or subdivision sales data, and ChatGPT can build a report showing trends, buyer behavior, and pricing insights.
4. Save Time on Social Media Content
With Projects and GPTs inside ChatGPT, you can train it to write Instagram captions, LinkedIn posts, or blog drafts in your voice.
5. Build Buyer & Seller Guides
Ask ChatGPT to write a “Homebuyer’s Guide to Cherry Creek” or a “Seller’s Guide to Hilltop” and then turn it into a polished PDF using Gamma.app (more on that next).
Gamma.app: Making AI Output Look Professional
Here’s the reality: ChatGPT is powerful, but the raw output is usually ugly. Just plain text on a white page.
That’s where Gamma.app comes in.
Gamma turns ChatGPT text into:
Swipeable Instagram carousels
PDF market reports
Webpages for listing presentations
Beautiful slide decks (no PowerPoint or Canva required)
You simply copy the ChatGPT output, paste it into Gamma, choose a style, and it creates a polished, branded piece.
Example: An agent in Denver pulled MLS data for Green Valley Ranch, had ChatGPT analyze it, and then pasted the text into Gamma. In under five minutes, they had a professional market update they could email to clients or post on social.
Case Study: Using AI for a Stale Listing
Here’s a real example of how this works:
Agent had a property sitting for 90+ days.
Exported the last 60 days of solds within a one-mile radius.
Exported the subject property’s full MLS sheet.
Uploaded both into ChatGPT using my “Seller Conversation Prompt.”
ChatGPT analyzed the comps, explained why others sold, and gave three seller-ready recommendations:
Drop price into a more competitive range.
Improve specific home features buyers are prioritizing.
Target a different buyer segment (investors/value-add buyers).
The agent then pasted that analysis into Gamma.app, generating a clean, client-friendly PDF. Instead of saying, “We should lower the price,” the agent presented a data-driven report showing why.
The seller reduced price and the home went under contract.
Free Downloads for Real Estate Agents
To make this even easier, I’ve put together a few free resources you can download and start using right away inside ChatGPT:
📊 Real Estate Market Analysis Prompt Template – Quickly analyze MLS data and create clean reports.
🏡 Seller Conversation Prompt – Guide tough pricing discussions with sellers when a listing has been sitting too long.
🔻 Price Reduction Angle Generator – Generate fresh, data-backed ways to position a price adjustment for stale listings.
These are plug-and-play prompts you can copy, paste, and start using today to save hours and look more professional with clients.
Deep Research: Letting ChatGPT Work Harder for You
Another overlooked feature is Deep Research.
Normally, ChatGPT gives a quick response—sometimes too quick. Deep Research forces it to spend 20–30 minutes pulling more sources and delivering a comprehensive report.
Use it for:
Detailed buyer or seller guides
Marketing strategies for high-end listings
Neighborhood analysis for a farm area
Yes, it takes longer. But the depth is worth it when you need something that looks like you hired a professional research team.
Key Takeaways for Agents
If you’re just starting out, don’t try to do everything. Instead:
Create your ChatGPT account and customize it.
Upgrade to Plus ($20/month) so you can upload MLS spreadsheets and PDFs.
Download my free prompt library (I share this with agents I teach).
Pick one or two tasks to start with. Listing descriptions and CMA analysis are the easiest wins.
Use Gamma.app to turn AI text into professional, client-ready presentations.
Final Thoughts
AI is not here to replace you. Your expertise, negotiation skills, and relationships will always be the heart of your business.
But AI can save you hours every week, help you look more professional, and give you leverage to focus on what matters most: serving your clients.
Questions? Contact:
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