How Real Estate Agents Can Run One Dollar Per Day Google Ads to Stay Top of Mind Every Day

Opening question:

How can real estate agents stay in front of their database and farm area every single day without spending a ton of money?

Snippet answer:

By running simple one dollar per day Google Ads, you can show up across YouTube, Google Search, Gmail, and Display ads and stay in front of your exact audience for pennies. You can upload your client list, nurture your sphere, and stay top of mind all day long.

Why Google Ads Matter for Real Estate Agents Right Now

If you’ve heard me talk about the one dollar per day Meta ads strategy, you already know how powerful consistent visibility is. Staying in front of your audience is the name of the game, and the agents who embrace this are the ones who win long term.

Here’s what most agents don’t realize.

You can take the exact same strategy and run it on Google Ads.

That includes:

• YouTube

• Google Search

• Display ads across millions of websites

• Ads inside Gmail

And the coolest part for Realtors?

You can upload your database and run ads directly to your people. Your past clients. Your sphere. Your farm. Your homeowners list. Your open house leads. Your neighbor list. Anyone you want to nurture.

For most agents, this is a total unlock.

How Google Custom Audiences Work

Inside Google Ads, you can upload:

• Phone numbers

• Email addresses

• First and last names

• Mailing addresses

Google then scans its entire ecosystem and tries to match those contacts to active Google accounts. Once you cross the minimum match threshold, you can run ads directly to those people.

That means your clients can see you:

• Before a YouTube video

• While checking Gmail

• When they browse websites across the internet

• When they search for something related to Denver real estate

One dollar can result in hundreds of impressions. And hundreds of impressions can turn into conversations, referrals, and repeat business.

How to Upload Your Audience List into Google Ads

This entire process takes less than five minutes once you know where to click.

1. Log into ads.google.com

2. Click Tools

3. Go to Shared Library

4. Open Audience Manager

5. Click the blue plus icon

6. Select Customer List

7. Upload your CSV with names, emails, and phone numbers

Important note: Your CSV must be formatted properly. Google will reject it if the headers or phone number structure are incorrect. Clean data equals higher match rates.

Pro tip: Include multiple phone number columns if you have them. More data gives Google more points to match from.

Why This Is Perfect for Real Estate Agents

Most agents think ads need to be complicated, expensive, or time consuming. They don’t.

This one dollar strategy allows you to:

• Stay top of mind daily

• Remind past clients that you exist

• Nurture your sphere automatically

• Strengthen your brand

• Create passive touch points across multiple channels

And because Google’s ecosystem is massive, your audience sees you in places they would never expect.

You become the agent they see everywhere. And in real estate, familiarity builds trust.

What to Run as Your One Dollar Per Day Google Ad

A simple video works extremely well. It can be:

• A market update

• A quick real estate tip

• A listing you want more exposure on

• An educational video about Denver or Colorado

• A brand awareness message

YouTube video placements are often the most cost effective, so even a short talking head video shot on your iPhone can perform extremely well.

Why This Strategy Works So Well in Colorado

Denver and the surrounding markets move fast. Inventory changes quickly. Consumer behavior shifts. Homeowners are distracted.

When you stay in front of your people consistently, you get:

• More repeat business

• More referrals

• More listing opportunities

• More trust

You’re not waiting for the algorithm to give you reach. You’re buying consistent attention for one dollar per day.

And in a competitive market like Denver, that is a huge advantage.

Want to See This Set Up Step by Step?

I walk Realtors through this process during my classes, and the feedback is always the same.

“I had no idea this was so easy.”

Google Ads gives you reach in all the places your audience is already hanging out. When you combine that with a clean client list, it becomes one of the most effective brand awareness strategies in your toolkit.

If you want me to walk you through it in person, come to one of my upcoming workshops or reach out directly.

Follow along at MileHighTitleGuy.com for real estate tools, marketing ideas, and invites to upcoming classes.

Questions? Contact:

Jerad Larkin, Chicago Title Colorado

Phone: 303.630.9430

Email: Info@MileHighTitleGuy.com