How Real Estate Agents Can Automate Social Media Content That Actually Sounds Like You

Let’s be honest—if you’re anything like me, staying consistent with social media content is a struggle.

You’re busy. You’ve got listings, client calls, closings, follow-ups, and maybe even a family to take care of. Social media always seems to fall to the bottom of the to-do list… until you look at your feed and realize you haven’t posted in weeks.

But here’s the good news: you can automate your entire content workflow—and still have it sound like you.

This post walks you through how I (a full-time title rep and real estate educator) built a social media automation system using ChatGPT, AI voice training, content prompts, and a tool called OneUp. And yes, I’m giving you everything—from the exact prompt I use to the step-by-step setup instructions.

Let’s jump into it.

Why Consistency Is So Hard for Agents (And Why AI Helps)

Creating content sounds easy until it’s time to sit down and do it.

You start overthinking:

• What should I post?

• How do I make it sound like me?

• Where do I post it?

• How do I keep this up week after week?

That’s where AI comes in.

You no longer have to do all the heavy lifting yourself—or pay someone thousands of dollars a month to “ghostwrite” your content and still sound off-brand.

You can now create a custom ChatGPT project that’s trained to write like you.

Here’s how to build your entire content workflow in 3 parts:

1. Train ChatGPT to sound like you

2. Automate your content kit creation

3. Schedule and post using OneUp

Step 1: Train ChatGPT to Sound Like You

This is the most important piece. And it’s the part that used to hold me back the most.

I didn’t want to delegate content creation because I didn’t believe anyone—or anything—could actually sound like me.

Turns out, I was wrong.

You can create a custom ChatGPT project that mimics your tone, pacing, transitions, and sentence structure… using transcripts of your real speech.

Create a Custom GPT Project

Start by going into ChatGPT and creating a new “project” on the left-hand sidebar.

• Name your project something like “Write Like Me - Social Media Posts”

• In the instructions, paste in my Write Like Me training prompt (I’ll share this with you)

• Upload .TXT files of transcripts where you’re talking naturally (videos, reels, YouTube, etc.)

The more speaking samples you upload, the better. Aim for 30 minutes to an hour of you talking.

DOWNLOAD MY AI PROMPTS

Write Like Me Prompt - Jerad Larkin.pdf

Download PDF • 73KB

Write Like a Human Prompt - Jerad Larkin.pdf

Download PDF • 79KB

Jerad Larkin _Write Like Me_ Social Media Content Kit Builder - Master Prompt.pdf

Download PDF • 73KB

How to Extract Video Transcripts

If you don’t have transcripts, use CapCut’s Auto Captions feature:

1. Import your video into CapCut (paid version required)

2. Click Text → Auto Captions → Generate

3. Export the captions as a .TXT file

Once you have that file, upload it into your GPT project. Boom—your GPT now talks like you.

Step 2: Automate Your Social Media Content Kit

This is where the magic happens.

Now that you’ve got a trained GPT, you can copy and paste any new transcript—like a recent reel or talking-head video—and it’ll spit out your full content kit.

Here's what it will generate:

• Main Caption for Instagram, LinkedIn, Facebook, TikTok, YouTube Shorts

• Pinterest Title and 500-character Caption

• YouTube Title, Description, and Tags (up to 500 characters)

• Custom Square Thumbnail (optional, but I recommend it)

That’s everything you need for a fully cross-platform content strategy—ready to schedule in minutes.

Pro Tip: Avoid the AI Look

Let’s be real. Some captions have that obvious “ChatGPT wrote this” feel.

Here’s how to clean them up:

• Replace em dashes (—) with regular dashes (-)

• Add space between sections for better readability

• Tweak any sentences that sound too polished or robotic

You want it to sound like a human—specifically, you.

Step 3: Schedule It All Using OneUp

Now that your content is ready, it’s time to post it everywhere at once.

I use OneUpApp.Io to schedule my content across:

• Facebook Business + Personal

• Instagram (Reels)

• LinkedIn

• TikTok

• Pinterest

• YouTube Shorts

• Google Business Profile (non-video posts)

It’s affordable (around $15–$25/month) and supports all major platforms, including Google Business Profile—which most schedulers skip.

How to Schedule with OneUp

1. Click Create Post

2. Select your video file to upload

3. Paste in your captions from ChatGPT

4. Customize each platform’s version (Pinterest is limited to 500 characters)

5. Upload your thumbnail (optional but powerful)

6. Choose your date/time to schedule—or post immediately

If you’re using collaborators or tagging people like co-hosts or sponsors, OneUp lets you tag them directly in the platform.

You can also preview how each post will appear on each platform.

Bonus: How I Create Thumbnails Using Canva

I create my thumbnail images in Canva using a custom 1:1 Instagram Reel thumbnail template.

Here’s the quick workflow:

• Upload a square image of me (or me + a co-host)

• Remove the background using BG Remover

• Add short, punchy text like “3 Ways to Automate Content”

• Optional: add Chicago Title logo if it’s a relevant event or topic

Then I download it as a JPG and upload it into OneUp.

Final Workflow Overview

Let’s break it down one more time.

Tools I Use:

• ChatGPT (Paid) – To train AI to sound like me and generate content kits

• CapCut (Paid) – To extract transcripts and edit Reels with teleprompter

• Canva (Free or Paid) – For thumbnails

• OneUp (Paid) – For scheduling across all social platforms

Workflow Steps:

1. Record a short-form video (Reel, TikTok, YouTube Short)

2. Use CapCut to extract transcript (.TXT file)

3. Paste transcript into my trained GPT project

4. Copy the content kit that gets generated

5. Clean up formatting if needed (dashes, spacing, etc.)

6. Upload and schedule to all platforms in OneUp

7. Optional: create and upload a square thumbnail

Why This Works for Real Estate Agents

This whole system was built for people like us—busy real estate agents and mortgage pros who don’t have hours to spend writing content but still want to show up consistently online.

And the best part? You can delegate it.

Once you have your trained GPT project and your prompt in place, you can hand this off to a VA, an assistant, or a teammate.

As long as you record a short-form video, everything else can run without you.

Want My Exact Prompt?

If you’d like my full Write Like Me prompt and content kit builder, you can download it from my website at:

👉 MileHighTitleGuy.com

I also send weekly tools, marketing resources, and invites to exclusive real estate classes in the Denver area.

Questions? Contact:

Jerad Larkin

Chicago Title – Denver, CO

📞 303.630.9430

📧 Info@MileHighTitleGuy.com

🌐 MileHighTitleGuy.com

Want Help Automating Your Content?

I teach a full class on this for real estate professionals. If you’re in the Denver metro area, come join a live workshop.

And if you're not local, don’t worry—I’ve got some on-demand trainings coming soon.

Follow along on Instagram @milehightitleguy and subscribe to stay in the loop.

Let’s get your content working on autopilot.