How ChatGPT’s New Personalization Feature Saves Real Estate Professionals Hours Every Week
- Jerad Larkin
- Jan 21
- 4 min read
Quick question: Have you ever felt like ChatGPT gives you solid answers, but they still do not quite sound like you?
If you are using ChatGPT for emails, content, marketing, or day-to-day business tasks, this new update is a big deal.
Short answer: ChatGPT just rolled out a personalization feature that lets you control how it talks to you, so you spend less time rewriting and more time getting things done.
I want to break down what this means, why it matters for real estate professionals, and how you can use it to save serious time in your business.
What Is ChatGPT’s New Personalization Feature?
ChatGPT now allows you to customize how it responds to you by default.
Instead of starting from scratch every time with prompts like “write this in a friendly tone” or “make this sound more professional,” you can now set those preferences once.
Inside your ChatGPT settings, you can define:
The tone you prefer, such as professional, friendly, candid, or efficient
Personality traits like warmth, enthusiasm, or clarity
How formal or casual responses should be
Whether you like emojis included or not
Once you set this up, ChatGPT remembers it and applies it to future responses automatically.
For anyone using ChatGPT as a daily assistant, this changes everything.
Why This Matters for Real Estate Agents and Lenders
If you work in real estate, you are constantly creating content.
Emails to clients
Social media captions
Marketing copy
Follow-up messages
Educational content
Event promotions
All of that adds up.
Before this update, even good AI output usually needed a second pass to make it sound more like you. That meant more editing, more tweaking, and more time spent polishing.
With personalization turned on, ChatGPT starts much closer to your actual voice.
That means fewer rewrites and faster execution.
Real World Example: Before vs After Personalization
Before personalization, you might prompt something like this:
“Write a follow-up email to a real estate agent after a class. Make it friendly but professional. Keep it conversational. Do not sound salesy.”
Now, once your preferences are set, you can simply say:
“Write a follow-up email to agents after my class.”
The output already matches your tone, your style, and your energy.
That may not sound huge at first, but multiply that time savings across dozens of emails, posts, and pieces of content every month and it adds up fast.
How This Helps With Content Creation
Content creation is one of the biggest time drains for real estate professionals.
Most agents know they should be posting consistently, emailing their database, and staying visible. The problem is time.
ChatGPT’s personalization feature helps in a few key ways.
1. Social Media Posts Sound More Like You
When your preferences are set, ChatGPT stops sounding generic.
Captions feel more naturalHooks sound more conversationalCalls to action align with how you actually talk
This makes it easier to post consistently without feeling like your content is robotic or forced.
2. Emails Feel More Personal Without Extra Work
If you send newsletters, follow-ups, or client emails, personalization helps ChatGPT match your email voice.
That means:
Less editing
Less second-guessing
Faster sends
Your emails feel like they came from you, not a template.
3. Marketing Copy Requires Less Cleanup
Landing pages, event descriptions, class promotions, and marketing copy often need multiple revisions.
With personalization enabled, your first draft is usually much closer to final.
Why This Is a Huge Productivity Upgrade
I talk a lot about working smarter, not harder.
This update fits perfectly into that mindset.
Think about how often you repeat instructions like:
“Make this shorter”“Sound more friendly”“Use my voice”“Write this like I am talking to agents”
Personalization removes that friction.
You are essentially training ChatGPT once, so it performs better every time after.
For real estate professionals who create content daily or weekly, this is a major productivity boost.
How to Set This Up in ChatGPT
If you have not done this yet, it is worth five minutes of your time.
Inside ChatGPT, go to your settings and look for customization or personalization options.
You will be asked questions like:
What should ChatGPT know about you?
What do you do for work?
How should ChatGPT respond to you?
What tone do you prefer?
Be specific.
If you are a real estate agent, say that.If you work with buyers, sellers, agents, or lenders, say that.If you want conversational but professional responses, say that.
The more intentional you are here, the better your results will be long term.
Why This Is Especially Powerful for Daily Marketing Tasks
Most real estate professionals are not short on ideas. They are short on time.
This update helps remove friction from daily tasks like:
Writing Instagram captions
Drafting emails to clients
Creating event descriptions
Writing scripts for short videos
Repurposing content across platforms
Instead of fighting the tool, it starts working with you.
That is how AI should feel.
AI Works Best When It Knows You
This update reinforces something I say all the time.
AI is not about replacing you. It is about amplifying you.
When ChatGPT understands your tone, your role, and your audience, it becomes a true assistant instead of just a tool.
That is when it actually saves time.
Final Takeaway
If you are using ChatGPT even a few times a week, this personalization feature is worth setting up. If you are using ChatGPT daily for content, emails, or marketing, it is a no-brainer. Set it once. Save time every day after.
That is a win.
Questions? Contact:
If you want more real estate tools, resources, and marketing ideas like this, I share them every week.
📞 303.630.9430
You can also subscribe to my email list at MileHighTitleGuy.com/subscribe to get access to real estate tools, marketing ideas, and invites to upcoming classes and events across Colorado. If you have questions about AI, marketing, or how to apply this to your real estate business, reach out anytime.
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