Hate Social Media? Here’s How One Monthly Ad Can Change Your Real Estate Business

Jerad Larkin
Sep 29
3 min read

Do you hate social media? You’re not alone.

Here’s the good news-you don’t need to post every day, chase likes, or pray that the algorithm shows your content. In fact, you only need ONE solid piece of content per month to crush it with brand awareness.

The secret? Low-cost, targeted Meta ads (Facebook & Instagram).

Why One Monthly Ad Works Better Than Daily Posts

Posting every day sounds great in theory-but let’s be real. Most agents don’t have time for it.

Here’s the problem with organic posting:

You’re fighting the algorithm.
Only a small fraction of your audience even sees your posts.
Results are inconsistent.

With ads, that changes. Ads break through the algorithm. People have to see them. You’re not relying on luck-you’re paying for guaranteed visibility.

One ad can run all month long, reaching thousands of potential clients while you focus on your business.

The Simple Formula

Here’s all it takes:

Create one good piece of content.This could be a short video, a client success story, or even a quick market update.
Turn it into a Meta ad.Run it on Facebook and Instagram as a targeted ad campaign.
Let it run for 30 days.Instead of constantly creating new posts, you have one ad working for you 24/7.

One piece of content. One ad. Massive reach.

Why This Works for Realtors

When you run Meta ads, you can target:

Homeowners in your farm area
Buyers actively looking for homes
Past clients and your sphere of influence (with custom audience uploads)

Instead of posting and hoping, you’re putting your brand directly in front of the people who matter.

This keeps you top of mind, even when you’re not actively prospecting.

What Type of Content Works Best?

If you’re only going to create one piece of content per month, make it count. Here are ideas that convert well:

Market updates: A 60-second video explaining what’s happening in your local market.
Buyer or seller tips: Quick advice that solves a problem your clients face.
Client success story: Showcase how you helped a buyer or seller win.
Neighborhood spotlight: Highlight a local community, amenity, or upcoming event.

The goal is simple-provide value, then stay in front of your audience.

Cost: Low Investment, High Return

The best part? You don’t need a massive budget.

Many agents see strong results running $1–$5 per day campaigns. That’s the cost of a cup of coffee, and it keeps your brand in front of hundreds (or even thousands) of people every single day.

Compare that to the hours you’d spend trying to film, edit, and post every day-and it’s a no-brainer.