This Free Claude Skill Writes Your Weekly Seller Update: The Don't Fire Me Report

Jerad Larkin

56 minutes ago

7 min read

Can Claude build a weekly seller update for my listings?

Yes. This free Claude skill gathers your ShowingTime feedback, the sales and pendings from your MLS export, and your Zillow and Realtor.com views, then drafts the seller email for you to review and send.

Download the Don't Fire Me Report skill

It is one .md file. Grab it here, then keep reading for what it pulls, what the seller sees, and how to set it up to run every Monday morning.

The skill (one .md file): Click here to download the Don't Fire Me Report skill

Open Claude, start a new chat, attach the file and type "Set up my weekly seller report." Claude asks you a few quick questions the first time, then it is ready.

Why I call it the Don't Fire Me Report

Sellers rarely fire their agent because the house took a while to sell. They fire the agent who went quiet. When a seller goes ten days without hearing anything, they fill that silence with the worst story they can think of, and that story usually ends with them calling another agent.

The fix is simple, and every agent knows it: a weekly update. The problem is the time. I sit down with agents one on one all the time, and when the weekly seller report comes up, I hear the same thing. Monday morning disappears into copying showing feedback out of ShowingTime, pulling the latest solds and pendings, checking Zillow views, and trying to turn it all into an email that does not sound like a spreadsheet. Multiply that by five or six listings and it is half your day.

So I built a Claude skill that does the heavy lifting. I presented it as skill number two in my Get. Keep. Sell. Claude class on October 27, 2026, and it got more questions than anything else in the kit. Claude gathers the data, makes sense of it, builds the report in your brand, and drafts the email. You read it, change anything you want, and hit send.

What goes into every weekly report

The skill is built on three sources almost every listing agent already has, plus one optional extra:

Showings and feedback from your showing platform. ShowingTime is the default, and it also works with Aligned Showings, BrokerBay, Showami or whatever you use.
What sold, went pending, and came on the market nearby, from one MLS export you download each week for that listing's competition.
Online views and saves from the public listing pages on Zillow, Realtor.com and Redfin, plus your agent dashboards if you are logged in.
Optional: your marketing results. Social posts, Meta ad reach and clicks, open houses, broker tours, email blasts, mailers. Whatever you did that week.

If you never turn on the optional piece, the report still works. Start with the core three.

What your seller actually sees

Every listing gets a clean PDF report in your brand and a short email in your voice. The report sections:

This week at a glance: showings, online views, saves and days on market, with up or down arrows against last week.
The straight story: three or four plain sentences on what buyers liked and what they pushed back on. This is the part sellers actually read.
Showings and feedback: feedback themes with counts, like "price came up in 4 of 7 replies." Everything is paraphrased. Showing agents are never named.
Your competition: what sold and at what percent of list, what went pending, what is new, what cut its price, and where your listing ranks on price per square foot.
Online interest: views and saves by site, this week and since list day.
The trend: a simple chart of weekly showings and views since list day, with price changes marked.
What I did this week: your marketing log as a short checklist.
My recommendation: one call, backed by the numbers.
Next 7 days: two or three specific things you will do, pulled only from the marketing you told Claude you are willing to do.

The email is four to six sentences. A human headline for the week, one or two numbers worked into a sentence, the recommendation, one specific next step, and a link to the report. It never apologizes for a slow week and never pastes a table.

One call every week, backed by the numbers

The part agents like most is that the report makes a call. Every week, Claude picks exactly one:

Hold Steady: showings are steady or climbing, feedback is mostly positive, and the competition is not undercutting you.
Add Exposure: views are low or falling, and the feedback is not about price.
Refresh the Presentation: people are finding the listing, but feedback points to photos, staging, condition, or how it shows.
Talk Price: at least two warning signs line up, like price coming up as a repeated theme over three weeks while homes priced below you go pending.

It also tells you the runner-up and why it is not the move yet. Something like "Not a price conversation yet: price came up once in six replies." That one line makes the price conversation a lot easier when it does come, because your seller has been watching the same numbers you have for weeks.

On a Talk Price week, the email just says the numbers point to a pricing conversation and suggests a time to talk. The real conversation happens on the phone, not in writing.

How to set it up, step by step

Download the skill above and save it somewhere you will find it.
Open Claude (a paid plan at claude.ai) and start a project, ideally in Claude Cowork so it can work with a folder on your computer. Attach the skill or add it to your skills.
Answer the setup questions. Claude asks three short rounds: your name, brokerage, brand and sign-off; where to find your listings and which showing platform and listing sites you use; and which marketing you are willing to do when a listing needs a push.
Install Claude in Chrome and log into ShowingTime at its own website in that Chrome. Stay logged in. Claude uses the logins you already have open and never types a password.
Save one competition search per listing in your MLS. Claude writes you a fill-in-the-blanks cheat sheet for each listing, with every value filled in, so you can build the search in a couple of minutes.
Each week, export that search to CSV and drop it in the Weekly Drops folder. Two clicks per listing.
Schedule it. Claude offers to set up a weekly task, for example Monday at 7:00 AM. Leave your computer on with Chrome open.
Review and send. Monday morning, the drafts are waiting in your inbox with the report linked. Read them, adjust anything, and send.

Why Claude in Chrome is the default

Most agents are never going to set up forwarding rules for ShowingTime emails or dig up their Zillow performance reports. So the skill defaults to Claude in Chrome. It opens your showing platform and the public listing pages in your own browser, reads the numbers, and moves on.

If you already get feedback emails or listing performance emails, Claude reads those first, because they carry exact weekly numbers. If something will not load, the report shows "Not reported this week" for that piece and Claude tells you exactly which site needs a login. It never guesses a number.

The rules it follows

A report your seller trusts has to be accurate, so the skill is strict about a few things:

Drafts only. It never sends anything. You review every email.
No made-up numbers. A missing source says so. A seller who checks Zillow and sees a different number stops trusting the whole report.
It stays out of the MLS. You download the export. Claude analyzes the file. It does not log in or click around inside your MLS.
Fair Housing first. Feedback themes describe the home, the price, the layout, and the location, never the buyers.
Your brand only. The report and the email carry your name, your brokerage, and your required disclosures. Nothing else.
History is kept. Every week is saved to a workbook, so the trend gets more useful the longer the listing is on the market.

Like anything AI builds, it gets you most of the way there and you make the final call. You are the licensed professional, so read every number before it goes to a client, and follow your brokerage's and MLS's rules on sharing MLS data.

Who this is for

Listing agents carrying more than two or three listings at once.
Agents who promise weekly updates at the listing appointment and then struggle to keep up.
Teams that want every seller getting the same professional report, no matter who runs the listing.
Anyone with a listing sitting longer than expected, where the communication matters even more.

As an Account Executive with Chicago Title of Colorado, a big part of my job is teaching agents across Denver Metro and Colorado Springs how to use tools like this in their own business. This is one of those small things that can make a big difference with sellers.

Frequently asked questions

Does Claude log into my MLS?

No. You run your saved competition search and export a CSV each week. Claude reads that file and does the analysis. That keeps you in control of the MLS data and inside your MLS's rules.

Do I need ShowingTime?

No. ShowingTime is the default because most agents use it, but the skill works with Aligned Showings, BrokerBay, Showami and others. If Claude cannot open your platform directly, you download a one-page activity report PDF each week and Claude reads that instead.

Will it send emails to my sellers on its own?

Never. Every seller email is saved as a draft in Gmail or Outlook. You read it, edit it, and send it yourself.

Can it include my Facebook and Instagram ad results?

Yes, if you turn that on. If you are logged into Meta Ads Manager or Business Suite in Chrome, Claude reads the reach, impressions and clicks for any campaign with the listing address in its name and adds them to the "What I did this week" section.

What does it do when my listing goes under contract?

If you turn on Under Contract Mode, the weekly report becomes a deadline tracker. You give Claude the contract dates once, and each week the seller sees what cleared, what is next, and anything they need to do before closing.

Grab the skill before next Monday

Ready to get your Monday morning back? Download the Don't Fire Me Report skill here, run the setup once, and let Claude draft your first round of seller updates this week.

This skill was part of the kit from my Get. Keep. Sell. Claude class. If you want the rest of the listing skills from that class, check out the full kit here.

If you have a listing sitting and you want an analysis run on it, or you are looking for marketing ideas to get it in front of the right people, reach out to me.

Want more tools, tactics, and resources like this? Subscribe to my weekly emails at milehightitleguy.com. I share real estate marketing ideas, AI tools, and exclusive invites to upcoming classes and events across Colorado.