What are the most effective ways to get more exposure on your real estate listings when the market feels unpredictable?

Quick answer: You can dramatically increase your listing visibility by using targeted Meta ads, Eventbrite outreach, Google Ads buyer targeting, and ShowingTime data to find active buyer agents. These strategies cost very little, work fast, and give you real ways to show your sellers that you are doing everything possible to get their home sold.

In this post, I’m breaking down the exact system I teach in my classes. If you’ve got listings sitting longer than you want or you’re preparing for your next listing presentation, these four strategies will help you stand out, impress your sellers, and create real momentum for your properties.

Why Listings Are Sitting Longer Right Now

If you’ve been active in the Colorado market or any shifting market across the country, you’ve probably seen the inconsistency. One listing flies off in five days. Another sits for 220 days. Same neighborhood. Same price range. Same season.

Agents everywhere are feeling this.

Some of you watching your MLS hot sheet have homes aging past 30, 60, 90, even 120 days. And when that happens, sellers start checking in with you every day.

What’s new. What’s happening today.What are you doing differently.

This blog is designed to give you four marketing tools that take very little time or money yet make a massive impact. These are strategies you can use on your current listings or bring into your next listing appointment to show sellers that you have a real plan for exposure.

1. Use Meta Ads to Target Real Estate Agents Directly

This is hands down one of the most effective and most affordable ways to get eyes on your listing.

Most agents think Meta ads are only for finding buyers. But with fair housing restrictions, targeting buyers directly on Meta is extremely limited and expensive. Interest targeting is broad. Radius targeting jumps to a minimum of 15 miles. And you cannot target in-market buyers the way you used to.

So instead of going one to many, go one to one. Target the agents who actually have the buyers.

Why Meta ads work for listing exposure

Meta ads are:

• Cheap to run

• Extremely targeted when you upload a list

• Great for building exposure fast

• Ideal for staying in front of top producing agents

And when you’re working with a listing that has been sitting, your goal is exposure and visibility. You need other agents to see your property, remember it, and think of it when their buyer is looking for exactly what you have.

The loophole that still exists

Even with all the real estate ad restrictions, Meta still allows you to upload custom audiences. You can upload:

• Phone numbers

• Email addresses

And Meta will match those with user accounts. This is the game changer. Because now you can run ads specifically to:

• The top agents in your market

• Agents who have shown similar properties

• Out of state agents in feeder markets

• Agents in areas where buyers are moving from

My team and I can pull those lists for you. Colorado Springs. Denver. Dallas. Phoenix. Houston. Chicago. Los Angeles. Whatever feeder market applies to your listing.

And here’s the best part.

You can run these ads for one dollar per day.

One dollar gets you about 100 to 200 impressions. Thirty dollars can get you three thousand to six thousand views. You can track the analytics and send your seller hard data. And even if you do not get a direct phone call that says I saw your Facebook ad, you are building mindshare with the agents who matter.

This is one of the highest leverage, lowest cost strategies in the business.

2. Use Eventbrite to Send Email Invites With Higher Open Rates

Email blasts are not dead. But inbox exposure is harder than ever. Agents are getting hit with hundreds of E flyers every week. Most never get opened unless the subject line is incredible.

So instead of relying on your Gmail or your CRM to send mass emails, use Eventbrite.

Why Eventbrite works

Eventbrite has its own internal email delivery system. This means:

• You can send cold emails without hurting your own domain reputation.

• The open rates are significantly higher.

• You get access to Eventbrite’s free email tools.

• You can send up to 250 emails per day with the free plan.

• You can upgrade to send 2000 emails per day for about 15 to 20 dollars per month.

And you can use it for:

• Broker opens

• Open houses

• Neighborhood invites

• Listing showcases

• Special events tied to your property

  
  

The real power is in the agent lists

Using Eventbrite plus a targeted agent list creates a new level of exposure your competitors are not using.

Imagine creating a broker open, uploading a list of the top 5000 agents in your region, and sending an Eventbrite invite directly to them. They get the email from Eventbrite. They see the event. They click through. They RSVP. You now have registered attendees and a reason to follow up.

And all of this works even if:

• You have no paid ads budget

• You want fast exposure

• You need something to show your seller

• You want to reach agents beyond your personal network

Eventbrite is one of the most underrated listing tools available to real estate agents today.

3. Use Google Ads to Target Actual Buyers Based on Intent

If Meta is the best tool for targeting agents, Google Ads is the best tool for targeting actual buyers.

And this is where things get fun.

Google gives you targeting options Meta does not

With Google Ads, you can target:

• People actively searching for homes

• People looking for new construction

• People looking for single family homes

• Renters preparing to buy

• People in very specific geographic areas

• Buyers inside one mile radius zones

• Privacy safe neighborhoods

You can run display ads, Gmail ads, YouTube video ads, or traditional search ads. And just like Meta, you can run them for as little as one dollar per day.

One incredibly effective strategy

Create a buyer avatar for your listing.

Ask ChatGPT:

Here is my listing. Based on its features, location, price point, and lifestyle factors, who is the ideal buyer for this property.

Then take that avatar and use Google’s built in audiences to target:

• People with those interests

• People in that life stage

• People in that housing search category

This is positioning your listing in front of buyers who are already looking.

Google Ads also lets you upload lists

Just like Meta, you can upload:

• Your database

• Email lists

• Phone numbers

And retarget those people across YouTube, Gmail, and 3 million websites.

This gives you a multi channel approach. Your seller sees it. Buyer agents see it. Buyers themselves see it.

For one dollar a day.

This is what modern listing marketing looks like.

4. Use ShowingTime Data to Contact Agents Already Showing Similar Homes

This one surprises agents every time, because most people do not even know this feature exists.

Inside ShowingTime, you can run a Target Market Analysis that shows:

• Which agents are showing similar homes

• Which price points are getting the most traffic

• Which agents have active buyers right now

• Which homes your competitors are getting showings on

Then you can download the full list of buyer agents who have shown similar properties in the last 7 to 90 days.

These are agents with active buyers searching in the same:

• Neighborhood

• Price point

• Bedroom count

• Home style

If you have a property sitting too long, this list is gold.

What to do with the list

You can:

• Call the agents personally

• Email them the listing

• Text the flyer

• Send an Eventbrite invite

• Add them to your Meta targeting list

• Add them to your Google Ads custom audience

This is extremely effective because:

1. These agents already have buyers in hand.

2. They may have missed your listing with a filter.

3. They may not have seen your updates or price changes.

This is one of the most practical, no cost ways to shake the tree and get activity moving again.

Bringing It All Together

When your listing is sitting and your seller is asking for updates, you need more than a traditional marketing plan. You need measurable activities you can show them.

These four strategies give you that.

• Meta ads reach the agents who actually write the offers.

• Eventbrite pushes your listing into inboxes with higher visibility.

• Google Ads gets real buyers in your radius aware of your property.

• ShowingTime helps you directly contact agents with active buyers.

Use one of these. Use all four. Layer them into your listing presentation. Buyers and sellers love seeing creativity and effort, and these strategies position you as the agent who always goes the extra mile.

And when the market feels random, this is how you bring your listings back to life.

Final Takeaway

You do not need a giant budget or a massive team to create real exposure for your listings. With a few low cost tools, a little creativity, and the willingness to try something different, you can outperform agents who rely on the same old tactics every day.

Your sellers want results. Your listings deserve attention. These four strategies give you both.

Questions? Contact:

If you want help setting up Meta ads, Google Ads, Eventbrite email campaigns, or ShowingTime strategies, reach out anytime.

Jerad Larkin Chicago Title Colorado

Phone: 303.630.9430

Email: Info@MileHighTitleGuy.com