Can real estate agents really run effective Google Ads for just $1 per day using their own database?

Yes. And when you combine this strategy with Facebook and Instagram ads, it becomes one of the most efficient ways to stay visible to people who already know, like, and trust you.

I have been talking about $1 per day ads for years using Meta platforms. What most real estate professionals still do not realize is that the exact same strategy works inside Google Ads too. Same idea. Same audience. Completely different level of visibility.

Let me break this down step by step and show you how this works, why it is so powerful, and how I think about marketing today.

Why $1 Per Day Ads Actually Work for Real Estate

Most agents think ads only work if you are spending hundreds or thousands of dollars per month. That is not how I look at it at all.

This strategy is not about cold leads or chasing strangers. It is about staying in front of people who already know you.

Your past clients

Your sphere

Your database

Your farm

Your referral partners

When you upload that data and run small daily budgets, you are reinforcing familiarity. Marketing becomes memory, not interruption.

That is the entire point.

The Big Shift: From Single Platform to Omnipresent Marketing

Here is how I think about marketing now.

I want to be everywhere my audience already is.

That means I am a huge believer in multi channel and omnipresent marketing. Not choosing one platform. Not guessing where people hang out. Just showing up across all of them consistently.

This is why I run targeted ads on Meta and Google at the same time.

You are not changing your message.You are not reinventing your content.You are simply expanding your visibility.

Same audience. Same message. More touchpoints.

What Makes Google Ads Different Than Meta Ads

When most agents hear Google Ads, they immediately think about search ads.

That is only one small piece of the puzzle.

When you upload emails or phone numbers into Google Ads, your ads can appear across:

▶️ YouTube📬 Gmail sponsored placements🖥️ Google Display Network websites and apps

That means your face, name, and message can show up while someone is watching videos, checking email, or browsing the internet.

And yes, this can be done for about $1 per day.

Step 1: Prepare Your Database the Right Way

This part matters more than anything else.

You can upload:

Email addressesPhone numbersOr both

The more data you have on each contact, the better your match rate will be.

Here are some important formatting basics:

• First name and last name should be in separate columns

• Phone numbers should be numbers only

• No parentheses, dashes, or spaces

• Include the country code (1 for the United States)

If this step is wrong, your ads will not match properly. This is where most people mess it up and think the strategy does not work.

Step 2: Upload Your List Into Google Ads

Inside Google Ads, you can upload your spreadsheet as a customer list.

Google then attempts to match that data to users across their ecosystem.

You are not targeting strangers. You are targeting known contacts.

This is the same concept agents have been using on Facebook and Instagram for years.

The difference is now you are extending that reach into Google owned platforms.

Step 3: Set a $1 Per Day Budget

Yes, really.

This is not about blasting ads. It is about frequency and consistency.

At $1 per day, your goal is simple:

Stay visibleStay familiarStay top of mind

You do not need massive reach when you already have the right audience.

Where Your Ads Can Actually Show Up

This is the part that most agents do not fully understand.

Once your list is uploaded, your ads can appear as:

• Pre roll or in stream ads on YouTube

• Sponsored placements inside Gmail inboxes

• Banner style ads across websites in the Google Display Network

Your audience does not consciously think about the platform. They just keep seeing you.

That repetition builds trust over time.

What Kind of Ads Should You Run?

Keep this simple.

These ads are not about selling. They are about presence.

Here are examples that work well:

• Short video clips of you talking to camera

• Educational tips

• Market updates

• Simple branding videos

• “Hey, it’s me” style content

Think familiar, not flashy.

Why This Works So Well for Real Estate Agents

Real estate is a long game.

Most people do not need you today. They need you eventually.

When that moment comes, they go with the name they recognize.

This strategy ensures that name is yours.

Combining Google Ads With Meta Ads

This is where things get really powerful.

When you run the same audience on Meta and Google:

They see you on FacebookThey see you on InstagramThey see you on YouTubeThey see you in Gmail

It feels like you are everywhere, even though your budget is tiny.

That is omnipresent marketing.

Common Mistakes Agents Make With This Strategy

Here are the big ones I see all the time:

• Uploading poorly formatted lists

• Giving up too early

• Trying to sell instead of stay visible

• Only running ads on one platform

• Overthinking creative

This works when you keep it simple and consistent.

How I Help Agents Set This Up

If you want help setting this up, or you want to upload your database or prospecting list and run targeted Google Ads the right way, reach out to me.

I will help you:

• Clean and format your list

• Upload it correctly

• Set up the campaigns

• Choose the right placements

• Avoid common mistakes

You do not need a massive ad budget. You need the right strategy.

Final Takeaway

Marketing is not about chasing everyone.

It is about staying visible to the right people, in the right places, over time.

$1 per day Google Ads paired with Meta ads is one of the most underrated strategies in real estate marketing today.

Same audience.

Same message.

More visibility.

If you want help implementing this the right way, I am always happy to help 🤝

Want more real estate tools, resources, and marketing ideas?

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