Why Every Real Estate Agent Should Switch to a Professional Instagram Account

Jerad Larkin
Sep 13
2 min read

Thinking about switching your Instagram account to professional?

If you’re a real estate agent, there are almost no downsides - and a lot of powerful benefits. Let’s break down why a professional Instagram account is a must-have, when you might not want to switch, and how to make the change in minutes.

Why a Professional Instagram Account Matters

Instagram isn’t just for selfies and vacation pics anymore. For Realtors, it’s one of the most effective platforms to:

Build your personal brand
Showcase listings
Connect with buyers and sellers
Generate leads

When you switch to a professional account, you unlock tools that make all of this easier.

The Benefits of a Professional Instagram Account

Here’s what you get:

Analytics & Insights - See which posts perform best, what times your audience is most active, and track follower growth.
Contact Buttons - Add call, email, or directions buttons right on your profile.
Boosted Posts & Ads - Run Meta ads directly from Instagram, targeting your ideal audience.
Professional Dashboard - Centralized tools to manage your account and track performance.
Category Labels - Identify yourself as a “Real Estate Agent” or “Business Professional” so prospects know who you are.

In short: it makes Instagram a business tool, not just a social feed.

When You Might Not Want to Switch

The one exception?

👉 If you want your account to stay private.

Professional accounts must be public, so if you’d rather keep your posts personal and limited to friends and family, it may not be the right fit.

But if your goal is to grow your real estate business, being public is the only way forward.

Should Realtors switch to a professional Instagram account? Learn the benefits, the one exception, and how to make the change in minutes.

How to Switch in Under 2 Minutes

Go to your Instagram profile.
Tap Edit Profile.
Scroll to the bottom and choose Switch to Professional Account.
Select your category (Real Estate Agent, Business, etc.).
Add contact info and you’re done.

That’s it - you’re now ready to market yourself like a pro.

If you’re a real estate agent who wants to build visibility, attract new clients, and grow online, a professional Instagram account is a no-brainer. The only real “con” is losing privacy - but that’s a trade-off for exposure and opportunity.