Stuck with a Bad Review? How Real Estate Agents Can Bounce Back and Build a Stronger Online Reputation

In the real estate business, you can do everything right—communicate clearly, manage expectations, close the deal—and still end up with that client. The one who misunderstood the process, expected miracles, or simply needed someone to blame. Then suddenly, there it is: a 1-star review on your Google Business Profile (GBP) that feels unfair, unearned, and out of your control.

If you’ve been there, you’re not alone. The good news? A bad review doesn’t have to derail your business. In fact, how you respond and what you do next can actually strengthen your reputation and demonstrate your professionalism to future clients.

Why a Strong Online Reputation Is Your Best Defense

Your Google Business Profile is often the first impression potential clients get when searching for a real estate agent in your area. Whether they’re Googling “Denver Realtor near me” or looking up your name after a referral, your profile—and the reviews attached to it—can influence whether they reach out or move on.

A single bad review can feel discouraging, but when you’ve taken time to build a consistent stream of 5-star feedback, one negative comment barely makes a dent. In fact, studies show that a mix of positive and occasional critical reviews makes your profile appear more authentic.

What To Do When You Get an Unfair Review as a Realtor

1. Don’t React Emotionally

Getting called out—especially when it’s not your fault—can feel personal. But take a deep breath and wait at least a few hours before responding. Emotional replies can do more damage than the review itself.

2. Respond Professionally (and Publicly)

Write a response that’s clear, calm, and professional. Even if the review is misleading, focus on clarifying the facts and showing that you care. Most importantly, remember: your response isn’t for the reviewer. It’s for every future client reading your profile.

Example Response Template:

“Hi [Name], I’m sorry to hear that your experience didn’t meet expectations. I always aim to provide clear communication and support throughout every transaction. I’d love the opportunity to connect and understand how we could have better supported you. Thank you for your feedback.”

3. Flag It If It Violates Google’s Guidelines

If the review contains false information, hate speech, or personal attacks, you can report it to Google. They may remove it if it violates their content policy—but this isn’t guaranteed.

How to Minimize the Impact: Overwhelm It with Positivity

The most effective way to handle a bad review is to dilute it with a steady stream of great ones. The more positive reviews you have, the more insignificant a single complaint becomes.

Ask for Reviews Strategically:

• Right after closing a successful deal

• When clients express gratitude or excitement

• Include a direct review link in your email or text

• Let clients know their feedback helps other buyers and sellers find you

Pro tip: Encourage specific comments like, “Helped us win a multiple-offer situation,” or “Made the first-time buying process stress-free.” These keywords help boost your local SEO ranking.

Don’t Just Stop at Reviews—Optimize Your Entire Google Business Profile

A fully optimized GBP helps you rank higher in local search, attract more leads, and build trust fast. Here’s how to stand out:

• Add high-quality, geo-tagged photos of your listings and team

• Post weekly updates about open houses, market tips, or local events

• Fill out your services section with keywords like “relocation support” or “luxury home sales in Boulder”

• Use the Q&A feature to answer common buyer or seller questions

The more active and locally focused your profile is, the more favorably Google views it—and the more clients will find you.

Your Reputation Is in Your Hands

A bad review may feel like a punch to the gut, but it’s far from the end of the road. With a thoughtful response, a proactive review strategy, and a well-managed Google Business Profile, you can turn a negative moment into a positive opportunity.

Want Help Optimizing Your Google Presence?

Whether you need help recovering from a tough review or want to grow your local visibility, I’m here to help. Reach out today or visit MileHighTitleGuy.com to get started.