This Claude Skill Pulls the Buyer's Agents Showing Homes at Your Listing's Price Point

Jerad Larkin

2 hours ago

6 min read

How can a listing agent find the buyer's agents who are showing homes at their price point?

Run ShowingTime's Target Market Analysis for your listing's zip and price range. This Claude skill does it for you in Chrome and turns the results into a prioritized call list, a demand table and outreach scripts.

Download the ShowingTime skill

One plain text file. Grab it here, then keep reading for what it does and how to set it up.

ShowingTime Buyer's Agent List skill (one .md file): Click here to download the skill
Prefer to pull the report by hand? Click here for my step-by-step ShowingTime walkthrough and video

It is white labeled. The first time you run it, it asks for your name, brokerage and contact info, so the scripts and spreadsheet come out as yours.

Watch the 30-second version

https://www.youtube.com/watch?v=d2Vw9ZrBxdA

Before you cut the price, ask a different question

When a listing sits for 30 or 40 days, the usual move is a price reduction. Sometimes that is the right call. But before I would cut the price, I would want to know one thing: which agents have actually been showing homes in this neighborhood, at this price point, recently?

Those agents are the ones most likely to be working with a buyer who fits your listing. If they have not seen your home yet, that is a marketing problem you can fix with a phone call, not a pricing problem you fix by giving away the seller's equity.

ShowingTime already tracks this. Most agents just do not know the report exists, and the ones who do rarely pull it because it takes a lot of clicking. So I turned the whole process into a Claude skill.

What the Target Market Analysis report shows

Target Market Analysis (TMA) is a report inside ShowingTime. You pick an area, a date range and a price range, and it shows showing activity broken into price bands:

How many listings are in each price band
How many buyer's agents showed homes in that band
Total showings and the average showings per listing
The names, offices, phone numbers and emails of the buyer's agents behind those showings

One caveat worth saying out loud: the counts only include showings scheduled through ShowingTime. Treat the numbers as a strong signal, not the entire market.

What the skill builds for you

You give Claude the listing address. It opens ShowingTime in your Chrome browser, sets the filters, reads the report and hands you a spreadsheet with three tabs:

Call List. Every buyer's agent who showed in your price band and the band just below it, deduped, with phone and email. Agents who showed in both bands are marked Priority A. Agents at your own brokerage are flagged for easy in-office calls.
Market Demand. The price band table plus three or four plain-language talking points for your seller.
Outreach Scripts. A 20-second call script and a short email in your voice, built around what is different about the home and an easy next step.

The demand table is worth having on its own

Sometimes the most useful thing in the report is not the list of agents. It is a showing cliff.

When I ran this for a listing in a north metro zip this fall, homes in one $25,000 band were averaging about twice the showings of homes in the band right above it. If your listing sits just over a line like that, you have a much more specific pricing conversation with your seller than "the market is slow."

What you need before you start

Claude with the Claude in Chrome extension. The extension lets Claude click through ShowingTime in your browser.
ShowingTime access that includes Target Market Analysis. Many MLSs include it. Look under Reports in ShowingTime. If you do not see it, ask your MLS or broker.
Be logged in to ShowingTime first. Claude never types your password. If it hits a login screen, it stops and asks you to sign in.

How to set it up and run it

Download the skill file from the link at the top of this post.
Add it to Claude as a skill so it is always available. Or open a new Claude chat, attach the file and tell Claude to use it.
Answer the four setup questions the first time: your name and contact info, your time zone, your MLS and how far back to look (90 days is a good default).
Log in to ShowingTime in Chrome.
Tell Claude: "Pull the buyer's agents for" and the listing address. It looks up the price, zip and bedrooms itself.
Review the spreadsheet, start with the Priority A agents and make your calls.

A few things it handles so you do not have to

ShowingTime's price filter only takes $100,000 presets, so it brackets your list price with room on both sides.
It leaves property type on All, since MLS labels vary and filtering can quietly drop real showings.
There is no export button for the agent list, so it reads every page of results, 100 rows at a time.
It removes you and your own team from the list.

Call first, and use the list responsibly

These are other agents' business contacts. Use them for direct outreach about this one listing. Do not post them, share them or load them into a mass email list.

A phone call works best. If you email, send them individually or use BCC, and include a simple way to opt out. Lead with what is genuinely different about the home and make the next step easy: showing times, a broker preview, or a concession if your seller has offered one.

Take it one step further with a small ad

Once you have the list, you can also upload it to Meta as a custom audience and run a small awareness ad on the listing under the Housing special ad category. Now the agents most likely to have the buyer see your listing on their phones, not just in their inbox.

Meta requires a one-time certification before you can use a customer list in a Housing ad, and lookalike audiences are not available in that category. Meta's own special ad category guidelines are worth a read before you set it up.

Why I share tools like this

As an Account Executive with Chicago Title of Colorado, I spend most of my week with listing agents across Denver Metro. A listing that sits is one of the most common problems I hear about, and the fix is usually better information and a few direct conversations, not another price cut.

If you have a listing sitting and you want an analysis run on it, or you are looking for marketing ideas to get it in front of the right people, reach out to me.

Frequently asked questions

What is ShowingTime Target Market Analysis?

It is a report inside ShowingTime that shows showing activity by price band for an area and date range you choose, including which buyer's agents scheduled the showings and how to contact them.

Do I need ShowingTime to use this skill?

Yes. The skill reads the Target Market Analysis report in your own ShowingTime account. If TMA is not under Reports in your account, check with your MLS or broker about access.

Does Claude log in to ShowingTime for me?

No. You log in yourself in Chrome. Claude never types a password, and it stops and asks you to sign in if it reaches a login page.

How far back should the report look?

90 days is a good default because it captures enough showings to be useful. If the list comes back very large, tighten it to 60 days.

Is this a replacement for a price reduction?

Not always. It tells you who is actively showing at your price and whether there is a showing cliff near your list price. Sometimes that confirms a reduction, and sometimes it shows a marketing gap you can fix first.

Get the skill and the walkthrough

Want more tools, tactics, and resources like this? Subscribe to my weekly emails at milehightitleguy.com. I share real estate marketing ideas, AI tools, and exclusive invites to upcoming classes and events across Colorado.