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  • Writer's pictureJerad Larkin

Mastering the Denver Market: Advanced Farming Techniques for Real Estate Agents - Look up Your Competition in Your Farm Area

As a dedicated title insurance sales rep at Chicago Title, I've had the privilege of partnering with some of the most ambitious and successful real estate agents in Denver, Colorado. My goal has always been to not just assist in closing transactions smoothly but also to empower real estate professionals with tools, resources, and strategies that can significantly elevate their business. Today, I'm excited to share a piece of content that's particularly close to my heart—a video that's a game-changer for real estate agents focusing on farming and direct mail strategies in their chosen neighborhoods.



If you're a real estate agent committed to making a mark in your farm area through consistent direct mail and personalized marketing efforts, understanding your competition is crucial. This video dives deep into a strategy that's often overlooked but can make all the difference in your marketing endeavors.


The Strategy Unveiled

The essence of this strategy lies in leveraging your local MLS to its fullest potential. By using the polygon tool within the MLS, you can map out your exact farm area and pull comprehensive data on properties that have gone under contract or sold in the last three years. This 36-month retrospective gives you a goldmine of information to analyze market trends and, more importantly, identify the dominant players in your area.


Sorting this data by listing agent will reveal which real estate agents are leading the market. Are there agents with a 20-25% market share? These figures are more than just numbers; they represent your direct competition. Knowing who you're up against allows you to tailor your marketing strategies more effectively, ensuring that your time and money are invested wisely.


Why This Matters

In the competitive real estate market of Denver, Colorado, standing out requires more than just hard work; it requires smart work. By identifying and studying your competition, you can uncover the strategies that make them successful. This insight allows you to adapt and innovate your marketing efforts, ensuring that you're not just another agent in the crowd but a formidable competitor who brings unique value to the neighborhood.


A Call to Action for Denver's Real Estate Agents

I invite you to watch this video and see for yourself how this strategy can transform your approach to farming and direct mail marketing. Whether you're a seasoned agent looking to solidify your presence in your farm area or a newcomer eager to make a mark, this video is packed with insights that can pave the way for your success.


Remember, in real estate, knowledge is power. By understanding your competition, you're not just preparing to compete; you're gearing up to dominate. Let's take this journey together and redefine what success looks like in Denver's real estate market.


To all my fellow real estate professionals in Denver, let's embrace this strategy and work towards a future where we're not just participants in the market but leaders who shape its direction. Watch the video, apply the insights, and let's achieve unparalleled success together.





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