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  • Writer's pictureJerad Larkin

Mastering Neighborhood Farming: A Step-by-Step Guide to Using Social Media, Mailers, Email, and Phone Strategies (Presentation)

Welcome to our latest blog post where we delve into the world of real estate farming, a crucial strategy for agents looking to establish a strong presence in their target neighborhoods. Today, we're thrilled to share insights from Jerad Larkin, a seasoned title rep from Chicago Title, who is constantly looking to improve on the art of neighborhood farming and marketing in the real estate industry.

What is Real Estate Farming?

Real estate farming is the strategic practice of focusing your marketing efforts on a specific geographic area or neighborhood to establish brand presence and become the go-to agent for that area. It involves consistent and targeted marketing activities designed to nurture leads, build relationships, and ultimately, dominate the market.

Why Focus on Real Estate Farming?

Farming in real estate is about more than just selling properties; it's about becoming an integral part of the community you serve. By concentrating on a specific area, you can tailor your marketing strategies to the unique needs and characteristics of the community, leading to more personalized and effective outreach.

Expert Insights from Jerad Larkin

In the video above, Jerad Larkin shares his valuable experience and strategies for successful real estate farming. From hosting engaging community events to leveraging the latest in digital marketing, Jerad provides a roadmap for agents looking to excel in their farming efforts.

Key Strategies for Effective Real Estate Farming

  1. Understand Your Market: Comprehensive research and understanding of your chosen neighborhood are vital. Know the demographics, the market trends, and the community's unique aspects.

  2. Consistent Branding and Marketing: Your marketing efforts should be consistent and frequent. Use a mix of traditional and digital marketing channels to maintain visibility in your farm area.

  3. Build Relationships: Real estate is a relationship-driven business. Attend community events, sponsor local activities, and be visible and accessible to residents.

  4. Provide Value: Offer valuable information and resources to your community. Educational workshops, market analysis reports, and real estate advice can position you as a knowledgeable and trustworthy agent.

  5. Leverage Technology: Utilize social media, real estate websites, and other digital tools to enhance your marketing efforts and reach a broader audience.


Real estate farming is a powerful strategy for building a successful and sustainable real estate business. By focusing on a specific area, providing value, and building strong relationships, you can establish yourself as the go-to real estate expert in your community.

We hope this guide, along with Jerad Larkin's expert insights, empowers you to take your real estate farming efforts to the next level. For more tips and strategies on real estate marketing and growth, stay tuned to our blog.


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