How to Use ShowingTime.com to Find Buyers for a Slow Listing
- Jerad Larkin
- 3 hours ago
- 11 min read
How can real estate agents use ShowingTime.com to find buyer agents for a listing that is sitting on the market?
Real estate agents can use the Target Market Analysis Report inside ShowingTime.com to identify buyer’s agents who have recently shown homes near a listing, in a similar price point or neighborhood, then use that data to create more targeted listing exposure and outreach.
Video walkthrough:
Watch the full step-by-step walkthrough here:
If Your Listing Is Sitting, You Need More Than Just “More Marketing”
If you have a listing that has been sitting on the market longer than expected, you already know the conversation can get uncomfortable.
The seller starts asking questions.
Why has nobody written an offer?
Are we getting enough showings?
What else are we doing to market the property?
Should we lower the price?
Are buyers just not interested?
And the honest answer is usually not one single thing.
Sometimes it is price.
Sometimes it is condition.
Sometimes it is location.
Sometimes it is the photos, staging, presentation, seasonality, inventory, interest rates, buyer behavior, or a combination of everything.
But here is one thing I think more real estate agents should be paying attention to:
Are you getting your listing in front of the agents who already have buyers looking in that exact area?
That is where the Target Market Analysis Report inside ShowingTime.com can become a really smart tool.
This is not some magic button that automatically sells the home. It is not a replacement for pricing strategy, professional marketing, or honest seller conversations.
But it can help you get more targeted.
And in a market where listings are sitting longer, targeted exposure matters.
What Is the ShowingTime Target Market Analysis Report?
Inside ShowingTime.com, there is a report called the Target Market Analysis Report.
This report can help you identify buyer’s agents who have recently shown homes near your listing.
Depending on your market, MLS setup, and available ShowingTime access, you may be able to filter or review showing activity by things like:
Neighborhood
Price point
Recent showing activity
Nearby competing listings
Buyer’s agents who have shown similar homes
Activity within a specific time frame
The big idea is simple:
Instead of guessing which agents may have buyers for your listing, you can use recent showing activity to identify agents who may already be working with buyers in that exact market.
That is valuable.
Because if an agent recently showed a similar property in the same neighborhood or price range, there is a chance they have a buyer who could be interested in your listing too.
Not always.
Not guaranteed.
But it is a much more strategic starting point than blasting the listing out randomly and hoping someone sees it.
Why This Matters More in Today’s Market
For a long time, many agents got used to listings moving quickly.
You could price a home well, put it on the MLS, push it out online, and in some markets, the activity came fast.
But when the market shifts, that changes.
Buyers become more selective.
Inventory can stack up.
Sellers may be slower to adjust on price.
Showings may happen, but offers may not come.
And now the agent has to do what great agents have always done:
Create strategy.
That means looking beyond the basic marketing checklist.
Yes, you should still have great photos.
Yes, you should still write strong listing remarks.
Yes, you should still syndicate the listing online.
Yes, you should still use social media, email, open houses, broker opens, direct outreach, and pricing conversations.
But the agents who separate themselves are the ones who can say to their sellers:
“I am not just waiting for a buyer to show up. I am actively identifying where the buyer demand may already be and putting your listing in front of those agents.”
That is a much stronger conversation.
The Problem With Generic Listing Exposure
One of the biggest mistakes I see with listing marketing is that agents sometimes confuse activity with strategy.
Posting the listing on social media is activity.
Sending one email blast is activity.
Hosting an open house is activity.
Dropping the price without a broader plan is activity.
Those things can help, but they are not always strategic by themselves.
The better question is:
Who specifically needs to see this listing?
That is where the Target Market Analysis Report can help.
If your listing is in Cherry Creek, Wash Park, Highlands Ranch, Littleton, Aurora, Parker, Castle Rock, or anywhere else in Colorado, you may be able to use ShowingTime data to identify agents who have recently shown homes in that same area or similar price point.
That gives you a more focused outreach list.
Instead of saying, “I need more people to see this listing,” you can say:
“I want this listing in front of agents who have recently shown buyers similar homes nearby.”
That is a very different approach.
How a Real Estate Agent Can Use This Report
The full walkthrough is linked above, but here is the general strategy.
You log into ShowingTime.com and look for the Target Market Analysis Report.
From there, you can start filtering down the data around your listing.
The goal is to find buyer’s agents who have shown homes that are similar enough to your listing that outreach would make sense.
For example, you might look at:
Homes in the same neighborhood
Homes in a similar price range
Homes with similar property type
Homes shown in the last 30, 60, or 90 days
Agents with repeated showing activity in that area
Once you identify those agents, you can export or review the data and create a more intentional outreach plan.
And again, this is not about being spammy.
It is about being relevant.
There is a big difference between sending a random email to hundreds of agents and reaching out to someone with a thoughtful message like:
“I noticed you recently showed a few homes in this area, and I wanted to put this listing on your radar in case you have buyers still looking nearby.”
That is a much more relevant message.
Why Buyer Agent Outreach Still Matters
Some agents are hesitant to reach out directly because they do not want to bother people.
I get that.
Nobody wants to be the agent sending annoying emails that nobody asked for.
But smart buyer agent outreach can still be valuable when it is done correctly.
Think about it from the buyer agent’s perspective.
If they are actively showing homes in a certain area, they are probably trying to solve a problem for their buyer.
Maybe the buyer missed out on another home.
Maybe the buyer did not like the condition of what they saw.
Maybe they are still searching for the right layout, location, or price point.
Maybe they are waiting for the right property to hit the market.
So if your listing checks some of those boxes, it may actually be helpful for that agent to know about it.
The key is to make the message simple, relevant, and respectful.
You are not begging for attention.
You are simply putting a potentially relevant listing in front of someone who may already have buyer demand.
A Simple Outreach Script You Can Use
Here is a simple example of how I would think about reaching out.
Subject line: Quick listing to put on your radar
Hi [First Name],
I saw that you recently showed property in the area, so I wanted to quickly put this listing on your radar in case you have buyers still looking nearby.
[Property address or short listing description]
A few quick highlights:
[Highlight 1]
[Highlight 2]
[Highlight 3]
Here is the listing link: [Insert link]
No pressure at all, but I thought it may be worth sharing in case it fits what your buyer is looking for.
Thanks,
[Your Name]
That is it.
Simple.
Relevant.
Not overdone.
You can also adjust this for text, voicemail, or a quick phone call depending on your relationship with the agent and what is appropriate in your market.
How This Helps Your Seller Conversations
This is where I think the report becomes especially powerful.
When a seller has a home sitting on the market, they often want to know what you are doing.
And to be fair, they should.
They hired you to market the property, advise them, and help them make smart decisions.
When you can show that you are using actual market activity to guide your outreach, it gives you a stronger story.
You can say something like:
“One of the things I am doing is looking at recent showing activity near your listing. I am identifying buyer’s agents who have recently shown similar homes nearby and putting your property in front of them directly.”
That sounds a lot better than:
“We are just waiting to see what happens.”
It also helps you document your efforts.
You can track:
Who you reached out to
When you reached out
What message you sent
Whether they responded
Whether they had buyer feedback
Whether they requested more information
That gives you more talking points for your seller updates.
Use the Report Alongside Pricing Strategy
I want to be really clear on this.
This report does not replace the pricing conversation.
If a property is overpriced, no report is going to magically fix that.
If the market is telling you the price needs to move, you still need to have that conversation.
But this report can help you separate a marketing problem from a pricing problem.
For example, if you use the report, reach out to relevant buyer’s agents, generate additional awareness, and still do not create meaningful interest, that may tell you something.
It may mean the market is rejecting the price.
It may mean the condition does not match buyer expectations.
It may mean the competition is offering more value.
It may mean your seller needs to adjust.
Now you are not having that conversation based purely on opinion.
You are using activity, outreach, feedback, and market data to guide the next step.
That is what strong listing strategy looks like.
This Can Also Help With Listing Presentations
This is not just a tool for active listings.
You can also use this concept in a listing presentation.
Imagine sitting down with a potential seller and saying:
“One of the things I do differently is I do not just list your home and hope the right buyer finds it. I use tools like ShowingTime to identify buyer’s agents who have recently shown homes in your area, then I create targeted outreach to get your listing in front of agents who may already have buyers looking nearby.”
That is a strong value proposition.
It shows that you are proactive.
It shows that you understand data.
It shows that you have a plan beyond the basics.
And most importantly, it gives the seller confidence that you are going to work to create exposure for their property.
In a competitive listing appointment, details like that can help you stand out.
A Smart Listing Marketing Plan Should Have Multiple Layers
The Target Market Analysis Report is one piece of the puzzle.
I would not build an entire listing strategy around just one report.
Instead, I would think of it as one layer inside a larger listing exposure plan.
For example, if I had a listing that was sitting, I might think through:
Pricing review
What does the latest MLS data say? How does the home compare to active, pending, and recently sold homes?
Showing feedback review
What are buyers and agents saying after showings? Are there repeated objections?
Online presentation review
Are the photos, remarks, floor plan, video, and listing details strong enough?
Targeted buyer agent outreach
Which agents have recently shown similar homes nearby?
Open house or broker open strategy
Can we create another reason for agents or buyers to engage with the property?
Social media and paid ad strategy
Can we create more awareness with targeted Facebook, Instagram, YouTube, or Google campaigns?
Seller update and recommendation
Based on all of this, what is the next best move?
This is the kind of strategy that helps agents look more professional and gives sellers more confidence.
Be Careful With Compliance and Platform Rules
Anytime you are using data from MLS systems, ShowingTime, or any other real estate platform, make sure you are following the rules.
Every market can be different.
Your MLS, brokerage, ShowingTime access, and local policies may have specific guidelines around how data can be used, exported, shared, or contacted.
Also, when doing outreach, be thoughtful about communication rules, opt-outs, Do Not Call considerations, and your brokerage’s policies.
The point of this strategy is not to scrape data and spam people.
The point is to use available showing activity in a professional way to create smarter, more relevant listing exposure.
When in doubt, check with your broker, MLS, or legal/compliance team.
Why This Works Best When the Message Is Specific
The report gives you data, but your message still matters.
If you send a generic message that feels like a mass blast, you probably will not get great results.
But if your message is specific, short, and relevant, you have a better chance of getting someone’s attention.
For example:
“I saw you recently showed property in this neighborhood.”
That is specific.
“I wanted to put this listing on your radar in case your buyer is still looking.”
That is relevant.
“No pressure at all.”
That lowers friction.
“Here are a few quick highlights.”
That makes it easy for them to scan.
The more useful your outreach feels, the better chance you have of creating a real conversation.
What to Do After You Reach Out
The follow-up matters too.
If an agent responds, ask good questions.
You might ask:
Are your buyers still looking in this area?
What price range are they focused on?
Did they have any feedback on the homes they already saw?
Would this property be worth sending over to them?
Is there anything specific they are trying to find?
Even if they do not have a buyer for that specific listing, you may learn something valuable.
You may hear that buyers think the area is overpriced.
You may hear that buyers want updated kitchens.
You may hear that buyers are comparing your listing to a newer home nearby.
You may hear that the seller’s price expectations are out of line with what buyers are actually choosing.
That feedback can be gold.
And it gives you more insight for your seller conversation.
This Is the Type of Tool That Helps Agents Look Proactive
One of the biggest things sellers want to feel is that their agent is actually working.
They want communication.
They want effort.
They want strategy.
They want to know that if the home is not selling, their agent is not just sitting around waiting.
Using a report like this helps you show that you are being proactive.
You are looking at the market.
You are identifying possible buyer demand.
You are creating targeted outreach.
You are trying to generate conversations.
You are using tools and data to support your marketing.
That is valuable.
And even if it does not directly produce the buyer, it helps you create a more informed and professional process.
When This Strategy May Not Work
This strategy is helpful, but it is not perfect.
It may not work if:
ShowingTime data is limited in your market
Your MLS does not provide the same report access
The listing is significantly overpriced
Buyer demand is very low in that segment
The property has major condition issues
The agents you contact no longer have active buyers
Your outreach is too generic
You do not follow up
That is why I always come back to this:
This is a tool, not a magic trick.
The agents who win with tools like this are the ones who use them as part of a bigger strategy.
Final Takeaway
If you have a listing that is sitting, the ShowingTime Target Market Analysis Report is absolutely worth knowing about.
It can help you identify buyer’s agents who have recently shown homes near your listing, filter by relevant activity, and create a more targeted outreach strategy.
It does not replace pricing.
It does not replace great marketing.
It does not replace honest seller conversations.
But it can help you get more strategic with listing exposure.
And in a market where every showing, every conversation, and every qualified buyer matters, that can make a difference.
Watch the Full Walkthrough
I put together a full step-by-step walkthrough showing where to find the report, how to filter it, how to download the data, and how to use it.
Watch it here:
Want More Real Estate Tools and Marketing Ideas?
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I share practical tools, AI strategies, marketing ideas, and real estate resources to help agents save time, grow their business, and bring more value to their clients.
Questions? Contact:
Jerad Larkin
Chicago Title Colorado
303.630.9430
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