How to Revive a Stale Listing With the ShowingTime Activity on Comparables Report

Jerad Larkin
6 days ago
3 min read

Got a listing that’s been sitting? Here’s a strategy most agents skip.

Quick answer: Inside Showing Time, you can run the Activity on Comparables Report, which tells you which agents are showing similar homes but skipped yours. That list becomes your call sheet. Pick up the phone, invite them to bring their buyers through, and you might get traction without touching the price.

Why Some Listings Go Stale

Every market has those properties that sit longer than expected. Maybe the home is priced right. Maybe the photos are solid. Maybe the marketing is dialed in. But for some reason, showings just aren’t happening.

Before you rush to reduce the price, it’s worth asking: are the right agents even seeing the home? That’s where the Showing Time Activity on Comparables Report comes in.

What the Activity on Comparables Report Shows

Think of this report as a behind-the-scenes look at buyer activity:

Who’s actually showing homes in your price point, size range, and neighborhood
Which agents skipped your listing even though they brought buyers through nearby comparables
Opportunities to connect directly with buyer’s agents already active in the market

This is pure gold. Instead of wondering where the buyers are, you get a list of agents who already have them.

How to Run the Report in Showing Time

Log in to Showing Time through your MLS dashboard.
Select your listing from your inventory.
Look for “Activity on Comparables” under reports.
Generate the report and filter by time frame (last 7, 14, or 30 days).
Review the list of agents who showed similar properties but didn’t schedule yours.

Turning the Report Into Action

Now that you’ve got the list, here’s the move:

Pick up the phone. Call the agents who are actively showing comparable homes.
Ask questions. Find out if they saw your listing in their search. If not, share why it might be a great fit.
Invite them back. Offer a private showing, highlight recent updates, or even share a seller incentive they might not know about.

Remember, this isn’t cold calling. These are warm conversations with agents who already have buyers in motion.

Why This Works

Price reductions get attention, but they don’t guarantee offers. Sometimes the problem isn’t the price at all - it’s visibility.

By calling the right agents:

You save the seller money by avoiding unnecessary reductions.
You build rapport with other agents in your market.
You increase showing traffic from qualified buyers who are already looking in that range.

Real-World Example

I recently worked with an agent who had a listing sitting for 45 days. Instead of dropping the price, she pulled the Activity on Comparables Report.

She found three agents who showed similar homes in the same neighborhood. After a few phone calls, two of them scheduled showings. Within a week, the listing went under contract - no price reduction required.

Pairing This With Other Strategies

Want to maximize impact on stale listings? Combine the Showing Time report with other data-driven tools:

AI + MLS Data Analysis: Use prompts to quickly generate seller-friendly insights on why a home hasn’t sold and how it compares to nearby closings.
Custom CMA Reports: Present sellers with clear, visual takeaways that make pricing conversations easier.
Targeted Agent Outreach: Use curated call lists not only from Showing Time but also from your MLS exports or email marketing platforms.

When you combine data + outreach, you stand out as the agent who doesn’t just wait for buyers - you go find them.

Learn how to revive a stale real estate listing using the ShowingTime Activity on Comparables Report. Discover how to identify agents with buyers, build a call list, and generate showings without lowering the price.

Final Takeaway

If you’ve got a listing that feels stuck, don’t let the only conversation be about lowering the price. Run the Showing Time Activity on Comparables Report, build your call list, and connect directly with the agents who have buyers in hand.

Sometimes the simplest strategies - like a few phone calls - can turn a stale listing into a success story.