How to Automate Your Real Estate Blog Using Balzac AI: A Full Guide for Busy Real Estate Agents

Jerad Larkin
Jun 22
4 min read

If you’re a real estate agent who knows you should be blogging — but you never get around to it — this guide is for you.

Let’s be honest: most agents don’t have the time, skill, or desire to sit down and write 3,000+ word blog posts every week. Hiring a content writer can be expensive.

And managing the backend of your website is a task most of us avoid.

That’s why I was so excited to find Balzac AI — an AI-powered blogging tool that doesn’t just write content for you… it also posts it directly to your website.

In this post, I’ll walk you through everything:

What Balzac AI is
Why it's built for real estate professionals
How I use it step by step
What it costs
And how it compares to other options

Let’s dive in.

Why Real Estate Agents Need to Blog

Before we get into the tool, let’s make something clear:

SEO blogging is one of the most powerful long-term marketing strategies you can invest in.

Here’s why:

You rank on Google for your local market
You establish yourself as an expert
You generate organic traffic and leads
You give value before asking for business

But again, the problem is time.

Enter: Balzac AI

Balzac AI (found at HireBalzac.ai) is an AI content creation platform specifically tailored for professionals who want to rank higher online without writing their own content.

Unlike typical AI tools like ChatGPT or Jasper that assist with writing, Balzac handles the entire process — including:

Blog topic research
Full article writing (3,500+ words)
Internal linking
AI-generated imagery
Automatic publishing to your website

It's a game-changer.

My First Experience With Balzac AI

I found Balzac AI while researching blog automation options. I was intrigued by the idea that I could copy and paste my website link, and the tool would generate a content strategy tailored to my audience.

Here’s how it worked for me:

I went to HireBalzac.ai
I pasted in my website URL
Within seconds, it analyzed my site and gave me blog topic ideas

From there, I was able to select which posts I wanted to move forward with. The system wrote full drafts (over 3,000 words), designed AI-generated cover images, and even published them to my site.

I tested it on a few topics:

Real estate agent training
Marketing tips for lenders
Blogging ideas for title companies

The output was better than expected — long, SEO-friendly, and structured.

Step-by-Step: How to Use Balzac AI

Let’s walk through the process so you can replicate it.

Step 1: Create an Account

Head to https://hirebalzac.ai and create your account.

Once inside, you’ll land on your dashboard — super simple and user-friendly.

Step 2: Add Your Website

Paste in your website URL so Balzac can analyze your niche and generate suggestions.

If you're a real estate agent, it’ll start recommending topics like:

“The Ultimate First-Time Homebuyer Checklist”
“How to Prepare Your Home for Sale in Denver”
“2025 Housing Market Trends: What Buyers Need to Know”

You can also type in custom topics if you have specific ideas.

Step 3: Review Blog Topic Suggestions

These are called “Briefings.” You can accept one, modify it, or add your own.

Click "Start Now" on any topic you want Balzac to generate.

Step 4: Let AI Write the Blog Post

Balzac gets to work immediately — and within 1 to 2 minutes, your entire blog post is written.

You’ll get:

A headline
Subheadings
Keyword-rich paragraphs
SEO formatting
Relevant internal/external links
AI-generated images

The quality is shockingly good — not just fluff.

Step 5: Publish or Schedule It

You can either:

Post the blog immediately
Schedule it for a future date
Export it for manual review

And yes — it integrates directly with WordPress and other platforms so it automatically posts without you lifting a finger.

Pricing Breakdown

As of recording this video, here are the key plans:

Plan	Price	# of Articles	Cost per Article
Starter	$40/month	5 articles	$8.00
Growth	$180/month	75 articles	$2.40
Pro & Agency	Varies	Custom volume	Custom pricing

Let’s be honest — this isn’t the cheapest route, but it saves you hours and produces content that’s ready to go.

If you were to pay a copywriter $300/article, this tool pays for itself instantly.

Is This Better Than ChatGPT?

Here’s how they compare:

Feature	ChatGPT	Balzac AI
Requires Manual Work	✅ Yes	❌ No
Posts to Website	❌ No	✅ Yes
SEO Focused	✅ Mostly	✅ Fully
Image Creation	❌ No	✅ Yes
Ease of Use	🟡 Moderate	🟢 Easy

In short: Balzac is for agents who want blogging done for them. ChatGPT is for those who want to do it themselves with AI support.

Why It Works for Real Estate Agents

This tool is ideal for:

Agents who don’t want to hire writers
Title reps sharing value-added content
Teams who need local SEO traffic
Brokers looking to scale content marketing

Whether you’re farming a neighborhood, building a brand, or driving organic leads — this saves you time and builds authority.

Final Thoughts + My Recommendation

If you’ve been dragging your feet on blogging, this is your shortcut. With zero tech experience, you can set up a full content engine in under 10 minutes.

✅ SEO-optimized

✅ Keyword-rich

✅ Designed with AI visuals

✅ Posts automatically

For me, the cost is totally worth it.

Check it out at https://HireBalzac.ai, and if you have questions, shoot me an email.