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How Real Estate Agents Can Personalize ChatGPT to Work Like a True Assistant

  • Writer: Jerad Larkin
    Jerad Larkin
  • 3 days ago
  • 4 min read

Have you ever wished ChatGPT understood your voice, your workflow, and the way you like your content written without having to repeat yourself every time?


Good news. It can.


Today I want to give you something incredibly valuable. It is a downloadable PDF with a ready to use prompt that walks you through setting up ChatGPT’s Personalization feature. This is available to Plus, Team, and Pro users, and it completely changes how ChatGPT responds to you.


Most agents use ChatGPT like a search bar. But when you personalize it correctly, it becomes a true assistant who understands your tone, knows your business, and produces content that sounds like you every time. Whether you create listing descriptions, social media content, newsletters, scripts, ads, or presentations, this setup improves your results instantly.


Let me walk you through what this is and why it matters. Then you can download the PDF and install it in about five minutes.



What This Prompt Does

The PDF contains a working example you can copy, paste, and customize inside ChatGPT. Once installed, ChatGPT remembers four things about you:

  1. What to call you

  2. What you do

  3. How you want ChatGPT to behave

  4. What else it should know about your goals and work


These four fields shape every response you get. It stops sounding generic. It stops guessing. It starts acting like someone who actually works inside your business.


This is especially powerful for real estate professionals who rely on ChatGPT for:

  • Social media posts

  • Video scripts

  • Listing descriptions

  • Email campaigns

  • Branding and marketing

  • Market research

  • Event planning

  • Client communication


If you have ever said “I wish ChatGPT would write this more like me,” this solves that.


Why Personalization Matters for Real Estate Pros

I talk with agents every day who tell me they want to use AI more consistently, but the output feels off.


“Too robotic.”“Not my voice.”“Takes too long to get what I want.”“Sounds nothing like how I speak.”


That usually happens because ChatGPT does not know who you are yet. Personalization creates your baseline. It gives ChatGPT a clear picture of:

  • What tone to use

  • What structure you prefer

  • How concise or detailed to be

  • What industry you work in

  • What your goals are

  • How you think about content

  • What you value in communication


Once this is stored in your account, it applies automatically in every new chat. You do not have to restate instructions. You do not have to fight the default tone. You simply ask, and ChatGPT delivers results aligned with your brand and personality.


What You’ll See Inside the PDF

The PDF gives you a complete example setup that looks like this:


Question 1: What should ChatGPT call you?

A simple name field. In the template, I give you an example so you can model your answer. You will update it with your own name.


Question 2: What do you do?

This is where you tell ChatGPT what industry you work in and what kind of work you perform. In the example I included, the answer describes a real estate focused business that handles coaching, speaking, AI training, and content creation. You can take the same structure and rewrite it to match your business.


This is important because ChatGPT will use this information to tailor examples, strategy ideas, and tone that match your world.


Question 3: What traits should ChatGPT have?

This is the real power of the template.

Inside the PDF, you will find a list of ten specific traits that tell ChatGPT exactly how to behave. This includes accuracy, clarity, natural tone, use of context, concise structure, and a collaborative style that invites refinement.


When ChatGPT understands these expectations, the quality of its responses increases dramatically. It becomes more focused, more consistent, and more aligned with how a real estate professional communicates.


Question 4: Anything else ChatGPT should know?

This final section tells ChatGPT that you use it for many purposes, not just one narrow workflow. This helps ChatGPT avoid making assumptions and instead gives you flexible, context aware answers.


How to Set Up Personalization

Here is the simple step by step process explained inside the PDF:

  1. Log into ChatGPT

  2. Click your profile photo

  3. Select Settings

  4. Choose Personalization

  5. Open Custom Instructions

  6. Paste your answers from the PDF

  7. Turn on all Advanced features for Web Search, Canvas, and Voice


That is it. You only do this once. After that, ChatGPT knows you.

Every response becomes more accurate and more natural. Your content improves instantly.


Why This Matters Right Now

The real estate industry is shifting faster than ever, and AI is becoming a major advantage for agents who know how to use it well. Personalizing ChatGPT gives you:

  • Faster content creation

  • More consistent branding

  • A clear voice across all platforms

  • Better scripts, emails, and video outlines

  • Sharper thinking and more strategic ideas

  • More confidence when creating marketing


And most important, it saves you time. That means more space for prospecting, showing homes, negotiating deals, and serving clients at a higher level.


When ChatGPT understands your tone and your workflow, it becomes a partner, not a tool.


Download the Personalization Prompt

If you want ChatGPT to instantly start sounding more like you, grab the PDF using the button below.


This is the same setup I use to help real estate professionals get consistent results every day. It works for content creation, marketing, brand building, and even personal productivity.


Download the ChatGPT Personalization Prompt PDF(You will place your Wix download link here.)

Once you install it, you will feel the difference right away.


Final Takeaway

If you want to use AI to grow your real estate business, personalization is your starting point. It sets the foundation for everything you will create from this point forward. Install it once and it works for you every time you open ChatGPT.


When you are ready, download the prompt and start personalizing your workflow.


Questions? Contact:

Have questions about AI in real estate or need help implementing this prompt?

Reach out anytime.


Jerad Larkin

Chicago Title Colorado

303.630.9430

 
 
 

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The information on this website is for general informational and educational purposes only. All content reflects my personal opinions and industry experience, including insights related to real estate, marketing, and title insurance. Nothing on this site should be interpreted as legal, financial, or tax advice, nor does it replace guidance from qualified professionals. Real estate laws, title insurance regulations, and market conditions change frequently. Although every effort is made to ensure accuracy, Chicago Title and Jerad Larkin make no guarantees and assume no responsibility for errors, omissions, or outcomes resulting from the use of this website or any linked resources. Users should independently verify all information before making decisions.

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