Are You Getting the Most Out of Your Title Partner? How to Choose One That Actually Helps Grow Your Business

Jerad Larkin
Aug 4
2 min read

In today’s competitive real estate market, choosing the right title company means more than just getting your transactions closed on time. If your current title partner only shows up at the closing table, it might be time to reevaluate what support you're receiving.

At Chicago Title, we believe a great title company should be an active, strategic partner in your success—not just a silent service provider. From marketing tools to educational events and farming strategies, our mission is to help agents build, grow, and scale their businesses in meaningful ways.

If you’re asking, “Am I getting the most out of my title partner?” — here are five key areas to consider:

1. Marketing & Social Media Support for Realtors

The real estate industry has gone digital. Your online presence isn’t optional—it’s essential. Yet many agents feel overwhelmed trying to keep up with evolving platforms and content strategies.

That’s why we go beyond title and escrow by offering customized social media and marketing support:

Content ideas and templates tailored to your real estate audience
Brand-building workshops to help you stand out
Guidance on choosing the best platforms for your goals
Help creating engaging reels, posts, and short-form videos

Whether you’re just starting out or looking to refine your brand, we’ll help you build the confidence and consistency needed to attract more clients online.

2. Paid Ad Strategies That Actually Work

Running ads without a strategy is like sending postcards without a return address. Many agents boost posts at random or spend money on Facebook and Google Ads with minimal results.

We help agents run effective, hyper-targeted paid ads through:

Google Ads 101 and Facebook Ads training
Step-by-step setup in Meta Business Suite
Help understanding targeting, budgeting, and performance
Ongoing support and optimization tips

We’re not just here to sell a service—we want to equip you to generate leads in ways that are financially and strategically sound.

3. Farming Strategies to Dominate Your Local Market

Geographic farming remains one of the most powerful lead generation strategies in real estate—but only when done consistently and strategically.

We support agents with:

Farming reports and local market data
Mailing list creation tools
Creative ideas for door-knocking, pop-by, and events
Tips to turn one listing into multiple conversations

Our data-driven approach helps you identify high-turnover neighborhoods and build a steady stream of local leads.

4. Real Estate Classes and Networking Events

Education and relationships are everything in this business. That’s why we host industry-leading classes, CE courses, and networking events that help you:

Sharpen your knowledge and skills
Stay on top of trends in AI, marketing, design, lending, and more
Build genuine referral relationships

Whether it’s a classroom session, panel discussion, or a happy hour, we create spaces where learning and connection thrive.

5. Title and Escrow Services You Can Trust

Of course, none of the above matters if the fundamentals aren’t solid. At our core, Chicago Title delivers exceptional title and escrow services to keep your transactions smooth and stress-free.

You’ll work with a dedicated, experienced team that: