Always Show Up: Why Commitment Matters in Real Estate

Jerad Larkin
Nov 9
2 min read

Power goes out. Snowstorm delay. Doesn’t matter.

I drove to Colorado Springs in the middle of a storm to teach a class. Showed up late, honestly thought no one would be there. But agents showed up. And 15 minutes in… boom. Lights and internet gone. Here’s the deal: I don’t cancel. If I commit, I follow through. My word is my bond.

Why Showing Up Matters More Than Perfect Conditions

In real estate, the “perfect time” rarely exists. Buyers back out, sellers get cold feet, inspections uncover surprises, appraisals come in short-you name it. If you’re waiting for everything to be smooth, you’ll be waiting forever. That’s why showing up matters more than the circumstances. It tells your clients, your partners, and your peers: I can count on you.

Real Estate Is Built on Trust

At the end of the day, clients don’t just hire you for your market knowledge or negotiation skills. They hire you because they trust you’ll follow through.

When you drive through a snowstorm, pick up the phone when it’s inconvenient, or deliver on a commitment even when conditions are rough-you’re proving that trust is well placed.

Buyers need confidence that you’ll help them navigate surprises.
Sellers need assurance that you won’t disappear when the listing sits.
Partners (like lenders, inspectors, or title reps) need to know you’re dependable.

Lessons From That Colorado Springs Class

That class could’ve been a disaster. Instead, it became a story.

Agents showed up anyway. Even in the middle of a storm. That’s commitment.
The power went out. But conversations and networking didn’t stop.
We adapted. Whiteboards, not slides. Stories, not screens.

The truth is: some of the best learning happens when things don’t go according to plan.

How This Applies to Your Real Estate Business

So what does this mean for you as an agent?

Always honor your commitments. If you say you’ll call, call. If you promise an update, send it.
Don’t let conditions stop you. Weather, tech issues, or tough clients aren’t excuses-they’re opportunities to show your resilience.
Clients remember consistency. You don’t need to be flashy. You just need to be reliable.

Commitment Is a Competitive Edge

Most agents can write a contract. Many can run a CMA. Few consistently show up no matter what. When you do, you separate yourself from the pack. And that’s what builds long-term business in real estate.

Discover why showing up matters more than perfect conditions in real estate. Jerad Larkin shares a Colorado snowstorm story that highlights how commitment builds trust, credibility, and long-term success.

Final Takeaway

Snowstorm or sunshine, Wi-Fi or no Wi-Fi, easy client or challenging one-if you commit, follow through. That’s how you earn trust, build a reputation, and grow a business that lasts.