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  • Writer's pictureJerad Larkin

Unlock the Power of Eventbrite: A Real Estate Agent's Ultimate Guide to Email Marketing

In the fast-paced world of real estate, staying ahead of the curve is not just an advantage; it's a necessity. As real estate professionals, we're always on the lookout for tools and strategies that can give us an edge in marketing our events, open houses, and seminars. That's where Eventbrite comes into play—a powerful platform that can transform the way we connect with our audience. Today, I'm excited to share with you a comprehensive guide on how to leverage Eventbrite's email marketing capabilities to maximize your event's reach and impact.

Why Eventbrite for Real Estate?

Eventbrite is more than just an event management tool; it's a gateway to engaging potential clients and building lasting relationships. For real estate agents, it offers a seamless way to promote events, track RSVPs, and communicate with attendees. But the real gem lies in its email marketing features, which allow you to send targeted email blasts to your contact list, ensuring your events get the visibility they deserve.

Step-by-Step Guide to Eventbrite Email Campaigns

In the embedded video below, I delve into the nuts and bolts of setting up and executing successful email campaigns on Eventbrite. From creating your event to sending out captivating email blasts, I cover everything you need to know to make your real estate events a roaring success.

Key Highlights:

  • Getting Started: Learn how to navigate the Eventbrite platform and set up your event.

  • Contact List Management: Discover strategies for managing and segmenting your contact list to ensure your emails reach the right audience.

  • Crafting Your Email: Tips on creating compelling email content that captures attention and drives action.

  • Scheduling and Sending: Best practices for scheduling your email blasts and maximizing open rates.

  • Analyzing Your Success: Understand how to use Eventbrite's analytics to measure the effectiveness of your email campaigns and make data-driven decisions for future events.

Maximizing Your Reach

To truly harness the power of Eventbrite, it's crucial to optimize your email campaigns for maximum reach and engagement. Here are some additional tips to consider:

  • Personalize Your Emails: Use the recipient's name and tailor the content to their interests to increase engagement.

  • Optimize for Mobile: Ensure your emails are mobile-friendly, as a significant portion of your audience will be reading them on their smartphones.

  • Clear Call-to-Action: Make it easy for recipients to RSVP or learn more about your event with a clear and compelling call-to-action.

  • Follow-Up: Don't forget to send a thank-you email post-event and keep the conversation going with attendees.


Eventbrite is a potent tool in a real estate agent's arsenal, offering unparalleled opportunities to market events and engage with clients. By following the steps outlined in the video and incorporating these additional tips, you'll be well on your way to hosting successful events that not only attract but also delight your audience.

For more insights into real estate marketing and how to leverage tools like Eventbrite to grow your business, stay tuned to my blog. Your journey to becoming a real estate marketing maestro starts here!


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